Summary
Overview
Work History
Education
Skills
Languages Known
Timeline
Hobbies and Interests
Noteworthy Contributions
Generic

WRITABROTO DUTTA

Kolkata

Summary

Dynamic sales professional with over 21 years of experience in the hospitality and telecom industries, specializing in sales and marketing, business development, and corporate account management. Proven ability to drive new business through strategic partnerships and key account management, leading a dedicated team of Account Managers, Service Managers, Collection/Delivery Managers, and Solution Architects across the eastern region to achieve significant revenue growth. Expertise in sales models and a deep understanding of market dynamics, with keen insight into client needs and emerging industry practices. Recognized for building strong relationships with upper-level decision-makers, effectively addressing critical challenges, and consistently delivering on client commitments to enhance profitability.

Overview

22
22
years of professional experience

Work History

Deputy General Manager - Regional CSG Lead Government & Mix –East

RJIO (Reliance Jio Infocomm Ltd.)
11.2016 - Current
  • Team Management / Key Account Management/ Delivery / Customer Service/ Collection for the entire east region for the government vertical through a team consisting of Key Account Manager / Presales-Solution Manager/ Delivery Manager & Service –Collection Manager.
  • Focus on maximization of revenue through contract renewal, large opportunities consisting of SWAN/ Cloud/ SDWAN multilocation MPLS / ILL and bulk Mobility / IOT connections through direct mode or SI
  • Cross-selling / upselling along with the addition of new accounts with a 360-degree approach to Sales, Service, Delivery & Collection
  • Relationship buildup with specific Government Departments & PSU of East region through a team of seasoned & dedicated Key Account Managers in the region.
  • ICJS Project of Police departments of Jharkhand / Sikkim / Bihar – Connectivity solutions – Ongoing project from Arunachal Pradesh Police Department/ Manipur Police Department & Mizoram Police Department along with state High Courts of Assam / Odisha / Jharkhand for Managed Wi-Fi solutions.
  • Handling & nurturing of State Nodal agencies – WEBEL/ BELTRON/ OCAC/ JAP IT/ AMTRON
  • Interacting OEMs for end-to-end solutions like CISCO/ VERSA / FORTINET regarding SDWAN
  • Initiation of Private 5 G for PSUs like Coal India & Subsidiaries / Steel Pants – Under consideration.
  • Penetration & nurturing of the State DISCOMS – TATA Power (all four group) in Odisha, NBPDCL/ SBPDCL in Bihar, JBVNL in Jharkhand / APDCL in Assam / WBSEDCL / WBSETCL in Bengal.
  • Connectivity for upcoming SCADA Projects in West Bengal through SI’s like L&T, Ongoing projects in Bihar / Assam & NE
  • Smart Metering Solutions for DISCOMS in East through SIs like Technosys in Assam & JH / Apraava in West Bengal / EESL in Bihar / TPNODL, TPSODL, TPWODL, TPCODL in Odisha
  • Cloud hosting solutions through Jio-Azure for additional backup to On Prem architecture.
  • One key component of the RFP -Specking of the draft prior to its release.

Lead Sales – Enterprise Business (KAM)

MTS (Sistema Shyam Teleservices Ltd.)
11.2014 - 03.2016
  • Ensure maximum reach through DST & DSA along with Key Account management.
  • Building relationships to maximize sales to Top Corporates for COCP (company-owned and Company paid connection) while creating corporate tie-ups for specific approved rates for IOIP. - (Individual owned & Individual paid).
  • To garner both DST & DSA to maximize revenue. Also took care of collection. To ensure FB/SB & TB is cleared within time.

Senior Manager (Area Sales Manager) – Enterprise Business

Reliance Communications Ltd.
03.2011 - 11.2014
  • Business Development Plan to assure achievement of Sales target and also garner market share by timely updating the marketing team with various competition plan to compete in the market.
  • Liaised with various cross-functional department heads to ensure acquisition, churn management & revenue drive
  • Ascertained incremental revenue for the company and efficaciously analyzed the potential areas for business by correct corporate mapping.
  • Identifying new streams for revenue growth & developing plans to build consumer preference
  • Conducting competitor analysis by constantly keeping abreast of market trends.
  • Interacting with clients regularly for efficient redressal for their queries regarding products and services.
  • Co-ordinating with different teams for effectively achieving organisational goals.
  • Forecasting monthly / annual sales targets and executing them in a given time frame
  • Monitoring competition and devising effective counter measures.
  • Focus area to increase the wallet share and gain new logos
  • Communicate with Channel Partners on the sale status weekly/monthly and maintain transparency.

Assistant Manager – Enterprise Business

Tata Teleservices Ltd.
02.2007 - 03.2011
  • Worked as a Account Manager looking after Corporate Sales & Marketing, to market Tata Tele services as one of the premium Telecom Service Providers.
  • Responsible for all types of Data, Record, MIS and Business Intelligence for Sales department.

Sales Executive

Hyatt Regency
02.2004 - 02.2007
  • Looked after corporate, Ministries [Govt. of India], Public Sector Units, Nationalised Banks, Govt. of West Bengal and Travel Agents and MICE business.
  • Creating brand awareness and marketing Hyatt as one of the premium five-star, Deluxe properties in Kolkata and India as a whole
  • To get a new logo or low wallet share account under a rate contract.
  • To break the competition stronghold and increase wallet share

Education

PGDBM - Marketing & HR

Calcuta University

MA - Mass Communication

Madurai Kamaraj University

Diploma - Computer Science

NIIT

BCOM Hons - Commerce

Bhawanipore Education Society College

Standard - XII - Commerce

Calcutta Boys’ School

Standard - X - General

Calcutta Boys’ School

Skills

  • Sales performance optimization
  • Team development
  • Resource allocation management
  • Multi-team project coordination
  • Organizational growth strategies
  • Customer engagement improvement
  • Effective problem resolution
  • Relationship management

Languages Known

English
Bengali
Hindi

Timeline

Deputy General Manager - Regional CSG Lead Government & Mix –East

RJIO (Reliance Jio Infocomm Ltd.)
11.2016 - Current

Lead Sales – Enterprise Business (KAM)

MTS (Sistema Shyam Teleservices Ltd.)
11.2014 - 03.2016

Senior Manager (Area Sales Manager) – Enterprise Business

Reliance Communications Ltd.
03.2011 - 11.2014

Assistant Manager – Enterprise Business

Tata Teleservices Ltd.
02.2007 - 03.2011

Sales Executive

Hyatt Regency
02.2004 - 02.2007

MA - Mass Communication

Madurai Kamaraj University

Diploma - Computer Science

NIIT

BCOM Hons - Commerce

Bhawanipore Education Society College

Standard - XII - Commerce

Calcutta Boys’ School

Standard - X - General

Calcutta Boys’ School

PGDBM - Marketing & HR

Calcuta University

Hobbies and Interests

Music / Driving & have keen interest in current world defense scenario

Noteworthy Contributions

Contribution to incremental share in government segment over the past two years with diversifying business through different segments such as  State Nodal Agencies / Power DISCOMS / State Police Departments / High Courts & District Courts / PSUs & SI for Smart Metering Solutions .

 75% Wireless share in Bandhan Bank from Nil, 48% Wireline share in UCO Bank from Nil, Received Performer of the Quarter award – Q1 (2018), Certificate of Recognition for Outstanding Contribution in Q4 (2021), Broke Major Accounts like Brand value Communication and increased the wallet share more than 50% within a year., Handling L & T and procuring orders for total East & Southeast though HO based out of Chennai with data share above 60 % +, Asian Paints voice share 90% +in east, Future Group voice share 90+ in east, all have HO based out at Mumbai., Award for new logo acquisition in September 2013 with order value of 48 lacs., Record order booking of 72 lacs of voice (single order) value from competition strong hold- India Infoline East Zone though HO based in Mumbai., Making breakthrough into accounts like TNT, Ambuja Group, Coal India, Alstom, India Infoline, VECC- Variable Energy Cyclotron Centre, IIM Joka and many more which was competition stronghold., Had an additional Responsibility – Nominated for PMO (Project Management Office) to Kolkata in coordination with McKinsey & Company Inc. since July 2010 onwards for around a year., Appreciation Letter from President in June 2007 for highest sales order booking., Broke major corporate accounts loyal to competitors within a short span., Went for Corporate blitz to Delhi & Mumbai (Once in a quarter To make sales calls and to procure business from HO under specific rate contracts., Being the junior most in the team was entrusted with the responsibility of handling Government accounts and PSU., Major breakthrough into accounts such as Airports Authority of India, Coal India, Allahabad Bank, SBI, VECC- Variable Energy Cyclotron Centre, Saha Institute of Nuclear Physics, ONGC – Mumbai / New Delhi, GAIL- New Delhi, Ministry of Defense New Delhi, Ministry of Water Resources New Delhi. Increased wallet share from almost negligible to 50% + for AAI, Single handedly met personalities like ONGC Chairman – Mr. Subir Raha, GAIL Chairman – Mr. Prasanto Banerjee at New Delhi and ensured they stay at Hyatt during visit to Kolkata., Hystar Gold Award from Oct – Dec ‘04, Hystar Diamond Award Jan ‘05 – March ‘05

WRITABROTO DUTTA