YASH VARDHAN
Ad-Sales
Gurgaon
Summary
"Ad Sales Professional with 8+ years in performance marketing and branding. Skilled in driving revenue growth, building client relationships, and leveraging affiliate partnerships to boost brand visibility and engagement."
Overview
2025
2025
years of professional experience
2016
2016
years of post-secondary education
Work History
Regional Head Sales
Click2Commission
4 2024 - Current
- Managing direct client relationships for mobile, web, and branding campaigns in the Indian and Dubai markets.
- Re-establishing and revitalizing partnerships with agencies in India.
- Leading branding campaigns for high-profile clients, including Mondelez, BMW, Levi's, and Woodland.
- Supervising and mentoring a team of two junior sales members, driving business development and market expansion.
- Consistently achieving individual sales targets of ₹50–70 lakh per month and guiding the team to meet a collective target of ₹1 crore.
- Contributing to the development of the in-house Demand-Side Platform (DSP), AmpX.
- Successfully onboarding over 40 direct clients across various categories.
Lead- Mobile Business
Icubeswire
07.2023 - 03.2024
- Oversee all mobile campaigns and other verticals, driving revenue growth and optimizing campaign performance.
- Successfully scaled monthly revenue to 60L from multiple accounts, including Swiggy, Flipkart, Zepto, and Yaqoot.
- Spearhead sales efforts for affiliate marketing campaigns, acquiring new clients and maximizing revenue from existing partnerships.
- Provide clients with regular reports and analyses, demonstrating campaign effectiveness and recommending improvement strategies.
- Mentor and train a junior team of four, sharing industry best practices and fostering a culture of continuous learning and development.
Account Director
Moca
03.2023 - 07.2023
- Reach out to direct clients and agencies, pitching Moca inventories, including OEM, In-App, and Mi CTV offerings.
- Successfully manage 30+ active direct clients and agencies across various verticals, consistently meeting and exceeding their expectations.
- Collaborate with internal teams to develop compelling marketing collateral and sales presentations tailored for OEM and Mi CTV clients.
- Cultivate a pipeline of clients and potential partners, nurturing relationships and driving business growth.
Regional Sales Manager
Convertup Media
03.2021 - 02.2023
- Successfully managed a team of two, providing guidance and leadership to drive performance and achieve targets.
- Played a core role in building the performance business, contributing to strategic initiatives and business development efforts.
- Onboarded direct campaigns for prominent clients such as Ace2three, Kotak811, Dream11, CoinDcx, Tata Neu, Unacademy, Colgate, and Honda2wheelers.
- Secured partnerships with agencies including Interactive Avenues, DDB Mudra, GroupM, Publicis, Dentsu, and Pivot Roots.
- Managed direct clients in the GCC market, including Apparel Group, TikTok (via agency), Dream MBC, Multibank, Alula, and Flash Win.
- Generated 3 Cr in business for the Expo 2022 campaign (Nov-Feb) through CPI, CPR, and CPA models.
- Achieved 1.5 Cr in business for the Bybit crypto campaign, focusing on installs, registrations, and deposits.
- Successfully met a 2 Cr target for the Dream11 campaign (Feb-April '22), demonstrating strong sales and negotiation skills.
Business Development Manager
Convivial Cords
10.2019 - 02.2021
- Key member in launching the performance business, managing overall sales.
- Onboarded new clients across various global verticals and took responsibility for driving their revenue growth.
- Conducted regular sales meetings with clients to cross-sell and upsell within existing accounts, identifying and leveraging growth opportunities.
- Developed media plans for new acquisitions based on budget and marketing objectives, providing tailored multi-product solutions.
Delivery Head
Silverpush
01.2019 - 10.2019
- Successfully managed a team of seven professionals, achieving a revenue target of INR 1.2 crore in the first quarter.
- Led the team in developing and executing strategic initiatives to optimize affiliate programs and drive revenue growth.
- Built strong relationships with key stakeholders and affiliate partners, negotiating favorable terms to maximize ROI.
- Provided senior management with regular performance reports and analyses, highlighting key achievements and areas for improvement.
- Acquired new partners and led all sales and partnership-related discussions, negotiating terms to support business objectives.
Digital Marketing Manager
Digifish3
02.2017 - 12.2018
- Managed a diverse portfolio of social media clients, networks, and publishers, overseeing all aspects of affiliate marketing and social media campaigns.
- Leveraged extensive knowledge of Value-Added Services (VAS) and Cost Per Action (CPA) campaigns to drive performance and meet client objectives.
- Developed strong relationships with clients, networks, and publishers, establishing clear communication channels to ensure key service level agreements were achieved.
- Played a key role in launching in-house VAS products across multiple geographies for Arshiya Info Solutions.
Summer Intern
Adsplay International
04.2016 - 07.2016
- Internship in Digital marketing, Affiliate marketing, Sales and Campaign execution.
Education
Bachelor's - Journalism & Mass Communication
IMS, Sector-62, Noida
Skills
Business Development
Account Relationship Management
Sales and Marketing
Client Meetings
Client Base Retention
Team Management
Business Forecasting
Timeline
Lead- Mobile Business
Icubeswire
07.2023 - 03.2024
Account Director
Moca
03.2023 - 07.2023
Regional Sales Manager
Convertup Media
03.2021 - 02.2023
Business Development Manager
Convivial Cords
10.2019 - 02.2021
Delivery Head
Silverpush
01.2019 - 10.2019
Digital Marketing Manager
Digifish3
02.2017 - 12.2018
Summer Intern
Adsplay International
04.2016 - 07.2016
Regional Head Sales
Click2Commission
4 2024 - Current
Bachelor's - Journalism & Mass Communication
IMS, Sector-62, Noida
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