Microsoft excel
Yati Garg
Senior Marketing Manager
Faridabad
Summary
Highly motivated individual with ~6 years of experience in delivering data-driven insights and creating effective strategies for businesses. Strong communication and leadership skills in managing client relationships and driving project success.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Senior Marketing Manager
Airtel
08.2023 - Current
- Ownership of ~2 million customer inventory on unpaid and owned media channels such as SMS, email and app
- Responsible for creating data-led user growth strategy and systems to centralize product offerings.
- Perform campaign experiments to drive cross-sell of company offerings to maximize revenue per user based on consumer profile
- Partner with content/creative teams to create customer behavior based content
- Manage stakeholders across cross-functional teams including brand, product and business to create centralized systems for customer communication
Consultant
ZS
01.2023 - 07.2023
- Project lead across three projects for Fortune- 500 Pharmaceutical worth ~5 million dollars
- Directly managed ten resources across strategic and analytical projects
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement
- Assisted clients in navigating complex industry challenges with strategic recommendations across multiple functions including business forecasting, go-to-market strategy, digital marketing etc.
Decision Analytics Associate Consultant
ZS
01.2021 - 12.2022
- Led development and execution of analytical solutions
- Built standardized SQL , Excel and PySpark based reporting solutions to actively tracks KPIs
- Responsible for generating and communicating data-led insights to clients and internal stakeholders
Decision Analytics Associate
ZS
01.2012 - 01.2020
- Built brand performance reports and dashboards using analytical tools
- Translated unstructured business problems from clients to data driven reports and analysis
Education
Electronics and Communication, Bachelor of Engineering -
Thapar Institute of Engineering And Technology
Patiala 07.2014 - 05.2018
Skills
Communication Skills
undefinedCertification
09/01/22, Yoga Level 1 Instructor - Ayush Ministry of India
Volunteer Experience
SOS Children's Villages of India - Volunteered on weekends for SOS, Patiala to teach kids public speaking and raised yearly funding of 1000 USD
Software
SQL
CRM Platforms
PowerBI
Timeline
Senior Marketing Manager
Airtel
08.2023 - Current
PADI Certified Open Water Diver
03-2023
Consultant
ZS
01.2023 - 07.2023
09/01/22, Yoga Level 1 Instructor - Ayush Ministry of India
09-2022
Decision Analytics Associate Consultant
ZS
01.2021 - 12.2022
Electronics and Communication, Bachelor of Engineering -
Thapar Institute of Engineering And Technology
07.2014 - 05.2018
Decision Analytics Associate
ZS
01.2012 - 01.2020
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