Yunus Zubair
Chennai
Summary
Strategic Key Account Manager – Modern Trade with over 8 years in FMCG sales, focused on revenue growth and P&L ownership. Expertise in managing national retail chains, expanding market share, and implementing data-driven sales strategies. Skilled in channel expansion, distributor management, and leading teams across Modern Trade, E-commerce, and General Trade.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Sales Team Leader – Modern Trade
Hindustan Coca-Cola Beverage Pvt Ltd
Chennai
06.2022 - Current
- Achieved market share growth across Modern Trade outlets by managing national chains including Reliance Retail, D-Mart, SPAR, and KPN Farm Fresh, MRL, as reflected in account-level performance.
- Accomplished ₹3.40 Cr monthly revenue generation as measured by sales dashboards by executing revenue growth strategies and P&L ownership across key accounts.
- Accomplished channel expansion to 190+ stores as measured by outlet coverage by strengthening distributor management and retail execution frameworks.
- Enhanced retail visibility and in-store execution by driving trade marketing and merchandising strategies, resulting in improved audit scores.
- Delivered consistent KPI achievement across team by implementing data-driven decision making and sales forecasting models, aligning with monthly targets.
- Accomplished e-commerce business growth as measured by online sales contribution by managing Amazon, BigBasket, and Quick Commerce platforms (Zepto, Blinkit, Insta Mart).
- Accomplished high-performing team development as measured by productivity metrics by leading, training, and mentoring 8+ sales executives and merchandising teams.
Senior Territory Sales In-Charge
Reckitt Benckiser India Pvt Ltd
Chennai
06.2015 - 06.2022
- Achieved top regional performance rankings in national contests through market penetration and sales forecasting strategies.
- Accomplished category growth for flagship brands (Harpic, Veet) as measured by regional sales rankings by executing category management and trade marketing initiatives.
- Accomplished pharma channel expansion as measured by sales growth by managing Apollo Pharmacy and MedPlus accounts.
- Enhanced distributor performance by improving supply efficiency through strengthened channel relationships and execution standards.
Sales Officer
DS Group Pvt Ltd
Chennai
01.2015 - 05.2015
- Improved retail distribution by strengthening channel presence and customer relationships.
- Developed strong relationships with clients to understand their needs.
- Collaborated with marketing teams to create promotional materials.
Cavinkare Pvt Ltd
Tamil Nadu
06.2013 - 12.2014
- Accomplished rapid promotion within 6 months as measured by performance reviews by exceeding sales targets and execution benchmarks.
- Accomplished territory sales growth as measured by outlet productivity by improving retail coverage and merchandising execution.
- Accomplished improved retail distribution as measured by outlet expansion by strengthening channel presence and customer relationships.
Education
MBA - Sales & Marketing (Retail Management, CRM)
SRM University
Chennai01-2013
B.Com - Commerce & Economics
The New College
Chennai01-2011
Skills
- Key Account Management
- Modern Trade Strategy
- P&L Ownership
- Revenue Growth Strategy
- Sales Forecasting
- Trade Marketing Execution
- Channel Management
- Distributor Management
- E-commerce Sales
- Category Management
- Market Share Growth
- Channel Expansion
- In-Store Promotions
- KPI Tracking
- Data-Driven Decision Making
- Team Leadership
- Retail Visibility Enhancement
- Trade marketing execution
- Sales forecasting
- Team leadership
- Key account management
Certification
ChatGPT & AI Tools with MS Office
Accomplishments
- Achieved Best Business Performance (H1 2024) – Sales Team Leader, South Region.
- Achieved Highest Growth STL in Territory (2022–23).
- Ranked Top 5 in India – Monster Energy Sales Contest (2023).
- Ranked Top 3 in India – Thumps Up Sales Contest (2023).
- Achieved Highest Growth – Pharma Channel (2019 & 2020).
- Awarded RB Super Star Performer (2016) for 8 months.
- Achieved Top Performer – Modern Trade & General Trade (2017–2018).
Additional Information
Strong expertise in Modern Trade & E-commerce sales channels, Proven ability in team leadership and cross-functional coordination, Experience managing high-value national accounts and large-scale retail operations
Tools And Technology
- MS Excel
- PowerPoint
- Sales Dashboards
- CRM Tools
- Data Analysis
Key Accounts Handled
- Reliance Retail
- D-Mart
- SPAR
- Spencer’s
- Health & Glow
- Pothys
- Amazon
- BigBasket
- Zepto
- Blinkit
- Apollo Pharmacy
- MedPlus
Timeline
Sales Team Leader – Modern Trade
Hindustan Coca-Cola Beverage Pvt Ltd
06.2022 - Current
Senior Territory Sales In-Charge
Reckitt Benckiser India Pvt Ltd
06.2015 - 06.2022
Sales Officer
DS Group Pvt Ltd
01.2015 - 05.2015
Cavinkare Pvt Ltd
06.2013 - 12.2014
MBA - Sales & Marketing (Retail Management, CRM)
SRM University
B.Com - Commerce & Economics
The New College