Work Preference
Job Search Status:
Open to work
Desired start date:
Open to discussion
Desired Job Title
Regional Marketing ManagerBranch Marketing ManagerStrategic Marketing ConsultantBranch Marketing Manager
Work Type
Full TimeSeasonal Work
Location Preference
On-SiteRemoteHybrid
Location:
Hyderabad, IN
Open to relocation:
Yes
Important To Me
Career advancementPersonal development programsHealthcare benefitsStock Options / Equity / Profit SharingTeam Building / Company Retreats
19
Years of experience
Accomplished marketing and sales professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Work History
REGIONAL SELLOUT OPERATIONS MANAGER
1 Year 5 Months- Led regional sell-out operations across Telengana region to achieve substantial annual revenue of 1200 crores per annum.
- Supervised a dynamic field organization with over 900 sales associates, 15 team leads, and 12 branch trainers.
- Coordinated product planning and demand forecasting through comprehensive market analysis.
- Tracked daily sell-out metrics, identified performance gaps, and implemented targeted corrective actions to meet regional objectives.
- Managed new product introductions and strategic positioning to enhance market presence and drive sales.
- Oversaw Annual Maintenance Cost (AMC) with a revenue responsibility of ₹15 crore p.a.
- Executed festival campaigns and seasonal promotions to boost consumer engagement and sales during peak periods.
- Directed the planning and execution of merchandising and retail branding initiatives through dedicated teams.
- Managed workforce operations, including promoter recruitment, onboarding, and productivity tracking.
- Enhanced promoter effectiveness through performance monitoring and regular coaching sessions.
- Collaborated with cross-functional teams to facilitate seamless market execution and drive business growth.
- Monitored competition and gathered market intelligence to identify key trends and market share. Tracked latest industry trends to support informed decision-making. Assisted in analyzing market share and trends for strategic insights.
Regional Marketing Manager
2 Years 7 Months- Developed and executed regional marketing strategies to strengthen the premium brand image, enhance brand visibility, and drive market share growth across South India.
- Led end-to-end annual marketing planning and execution with a dedicated focus on premium product categories, managing a marketing budget of ₹12–15 crore across ATL, BTL, Digital, Retail, and Experiential marketing initiatives.
- Designed and executed integrated omni-channel marketing campaigns, seamlessly combining digital engagement with in-store activations to deliver a consistent customer journey and improve purchase conversion.
- Planned and executed high-impact festive and seasonal campaigns, leveraging consumer buying occasions to maximize footfall, customer engagement, and revenue during key retail periods.
- Leveraged consumer insights, market research, customer behavior analysis, and competitive intelligence to identify target customer segments, refine marketing strategies, and improve campaign effectiveness.
- Created engaging in-store customer experiences through premium retail activations, visual merchandising, POSM execution, product demonstrations, and experiential campaigns that elevated customer interaction and strengthened brand recall.
- Collaborated with Visual Merchandising teams to ensure consistent premium brand presentation across retail stores, maintaining high standards of store aesthetics and customer experience.
- Worked closely with Sales, Retail Operations, Product, Finance, Supply Chain, CRM, Training, and agency partners to deliver seamless execution of marketing initiatives and ensure a superior customer experience across all touchpoints.
- Directed product launch campaigns, category marketing initiatives, and product positioning strategies to enhance premium perception, increase customer preference, and accelerate category growth.
- Led retail excellence initiatives through regular market audits, Market Operating Team (MOT) reviews, merchandising governance, and execution audits to ensure consistent brand standards and operational excellence.
- Managed promoter operations including recruitment, onboarding, deployment, capability development, performance coaching, and promoter productivity, ensuring exceptional customer engagement and sell-out excellence at retail.
- Established performance dashboards to measure campaign ROI, retail productivity, customer conversion, footfall-to-sales conversion, and marketing effectiveness, enabling data-driven decision-making and continuous optimization.
- Managed internal and external communication for consumer offers, promotional campaigns, retail events, and channel engagement programs to ensure consistent messaging and effective market execution.
- Owned the Annual Maintenance Contract (AMC) business with an annual revenue responsibility of INR 12 crore, driving customer retention, repeat business, and long-term customer relationships through service-led engagement.
Continuously identified opportunities to enhance the retail customer journey by integrating consumer feedback, market trends, and operational insights into marketing and retail execution strategies. - Directly handling agencies including Creative, Digital, PR and Influencers in order to smoothly run all marketing activities and campaigns
Branch Marketing Manager
11 Months- Managed marketing and sellout operations for Telangana and Andhra regions, addressing complex brand challenges.
- Supervised a diverse team comprising 5 team leaders, 1 brand promotion team member, 3 associates, and 315 sales experts across various electronics store channels.
- Developed and implemented promotional schemes and gift offerings to enhance channel coverage.
- Oversaw display strategies and market share growth in key accounts including Reliance Digital and Vijay Sales.
Strategic Marketing Consultant
2 Years 1 Month- Consulted with Mahindra Automobiles to devise targeted marketing strategies across South India.
- Increased brand awareness through quarterly marketing campaigns and lead generation initiatives.
- Planned and executed events, including auto expos, dealer meets, and product launches.
- Designed area-specific marketing campaigns for Mahindra Automobiles and TVS Motors.
- Identified low-performing markets and developed tailored campaigns for underperforming dealers.
- Collaborated with sales and marketing teams to align with client's vision and objectives.
- Organized data collection and lead generation activities to drive sales growth.
Branch Marketing Manager
5 Years 7 Months- Administered Best Marketing Manager award for Innovation Promotion from 2014 to 2016.
- Achieved recognition for cost-effective brand visibility initiative in 2018.
- Executed retail branding, shop branding, and merchandising displays to enhance high-end store image.
- Managed monthly marketing plans and budgets through Joint Business Plans with partners.
- Supervised Dealer Co-op budget for maintaining Smart Experience Zones across regions.
- Led national projects at the regional level while managing South region budget effectively.
- Conceptualized and implemented retail outlet designs to support brand enhancement initiatives.
Brand Manager
2 Years 1 Month- Executed end-to-end ATL and BTL activities across OOH, radio, print media, road shows, and mall promotions.
- Oversaw creative and PR agency operations, delivering all branding collateral efficiently.
- Designed and implemented ultra-low-cost visibility model using push cart branding.
- Launched 'Subsea Sata' campaign in AP and Telangana utilizing 360-degree marketing approach.
- Recognized for organizing successful 'RUN for a cause' campaign.
- Enhanced retail visibility through shop branding, merchandising displays, and high-end store image maintenance.
- Managed GSB requirements, including maintenance and replacement of retail elements.
- Coordinated retail rollout and marketing activities to drive brand engagement.
Business Development Manager
2 Years 1 Month- Executed all merchandising and marketing promotion activities statewide.
- Collaborated with sales team to implement effective promotional and channel strategies.
- Conducted peer and competitive benchmarking, analyzing business and market dynamics.
- Monitored industry developments, maintaining a watch list for ongoing analysis.
- Analyzed market trends and events, supporting research on strategic requirements.
- Identified and implemented initiatives for marketing, sales, and growth estimation.
Business Development Manager
1 Year 10 Months- Oversaw handset sales and activations for AP market based in Hyderabad.
- Executed business development strategies to enhance territory sales and meet targets.
- Identified business opportunities, successfully closing deals while monitoring market conditions.
- Expanded distribution channels by deepening product placement and ensuring channel hygiene.
- Addressed consumer complaints to enhance customer satisfaction and retention.
- Implemented promotional activities to support brand building and market development initiatives.
Education
Diploma - Digital Marketing
MBA - Marketing & Finance
Bachelor of Commerce
Skills
Team leadership
Brand management
Sales forecasting
Digital marketing
Media planning
Brand development
Data analysis
Vendor management
Accomplishments
- Received the Managing Director's Appreciation Certificate from LG Electronics India for outstanding contribution in driving the Annual Maintenance Contract (AMC) business in 2024 and 2025.
- Awarded Best Marketing Manager at LG Electronics for conceptualizing and executing the Beach Hygiene Activation, a purpose-driven brand campaign that successfully combined social impact with consumer engagement and enhanced brand visibility.
- Recognized at Samsung for successfully leading a high-impact virtual marketing campaign that significantly increased consumer awareness and engagement for the Microwave category.
- Awarded Best Marketing Manager at Unitech Telecom Ltd. for developing and implementing an innovative ultra-low-cost retail visibility branding initiative that received organic media coverage in The Hindu, demonstrating creativity, cost efficiency, and marketing excellence.
Affiliations
- I believe in mentoring and empowering my team, both personally and professionally, by creating open forums where they feel comfortable sharing anything on their minds
- I also engage with students in schools and colleges, connecting with today’s Gen Z to learn from their perspectives through active listening and observation
Profile Summary
- ~ Strategic planning ~ Category management ~ P&L management
- Market analysis, product launches, cost optimization
- Budgeting, vendor and supplier management, team leadership
- A goal-oriented professional with nearly 17 years of experience in category management (general merchandising), P&L ownership (category and geography), strategy development, and operational excellence, with success in achieving top-line and bottom-line profitability for the complete category
- Strong business acumen with skills in developing and implementing strategic and tactical business ideas and plans to establish market presence as well as increase revenues and profitability for the general merchandising category
- Formulated and implemented sales and marketing strategies to improve sales opportunities, developed short and long-term strategic plans including annual business plans, promotion, and innovation strategies with P&L and budget responsibility
- Successful career chronicle in turning around underperforming businesses and enhancing the value of the category by implementing process improvements and creating revenue architecture focused on profitability enhancement
- Delivered transformational solutions for multiple requirements, covering competitive pricing strategies, market analysis, consumer benchmarking, resource optimization, marketing, and product development
- Change management: designing and deploying strategic sourcing and procurement solutions that drive improvement in profitability performance and deliver measurable results within the category
- Expertise in developing and implementing cost-saving techniques, accumulating substantial savings through opportunity and cost analysis, and improving gross margin and revenue
- Business leader with excellence in developing strategic alliances with internal stakeholders and international vendors, suppliers, and manufacturers; expertise in effectively negotiating, finalizing, developing, and implementing contingency plans with vendors, suppliers, and manufacturers
- Exhibited leadership in conducting market analysis through quantitative and qualitative assessment of a market to analyze market volume and value, various customer segments, buying patterns, competition, and economic environment
- Product strategist: expertise in complete product lifecycle activities, including concept maturation, product development, risk analysis, cost management, quality management, product launch, and other cross-functional activities
Skills
- Performance tracking
- Lead generation campaigns
- Launch new products
- MS Excel, MS Word, MS PowerPoint, Pivot Table, V-Look-Up, and Internet Application, Mobile Solutions
Accomplishments
- Awarded for best activation manager for introducing ultra-low-cost signage for best brand visibility, the same thing featured in Hindu publication in the year 2012 in Unitech Wireless Limited Company
Languages
Telugu
B2
Upper intermediate
English
C1
Advanced
Hindi
C1
Advanced
Timeline
REGIONAL SELLOUT OPERATIONS MANAGER
LG Electronics India Ltd.
02.2025 - CurrentRead More
Regional Marketing Manager
LG Electronics India Ltd.
06.2022 - 01.2025Read More
Branch Marketing Manager
Panasonic Life Solutions India Pvt. Ltd.
07.2021 - 06.2022Read More
Strategic Marketing Consultant
Insight Outreach Pvt. Ltd.
04.2019 - 05.2021Read More
Branch Marketing Manager
Samsung India Electronics Pvt. Ltd.
08.2013 - 03.2019Read More
Brand Manager
Unitech Wireless Pvt. Ltd.
06.2011 - 07.2013Read More
Business Development Manager
DB Telecom Pvt. Ltd.
05.2009 - 06.2011Read More
Business Development Manager
Tata Teleservices Ltd.
07.2007 - 05.2009Read More
Osmania University
Bachelor of Commerce
Read More
Osmania University
MBA from Marketing & Finance
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Diploma from Digital Marketing
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