Abhishek Rao
Summary
Results-driven leader with 19 years in retail management, specializing in revenue growth and market expansion. Expertise in Key Account and Dealer Management, enhancing sales through strategic relationship building and optimized distribution. Experienced in developing go-to-market strategies, leading sales teams, and implementing business plans for profit growth. Proficient in brand positioning and P&L management, delivering customer-centric initiatives for sustainable success.
Overview
20
20
years of professional experience
8
8
years of post-secondary education
Work History
Samsung India electronics limited | Sellout & Oper
Samsung India electronics limited
Delhi
08.2025 - Current
- Achieved an annual turnover exceeding ₹500 Cr by driving sales through Modern Retail, Regional Retail, Brand Shops, Independent Dealers, and Distributors.
- Managed a team of 380+ sales personnel across 180+ outlets, overseeing sell-out operations and ensuring seamless store performance.
- Aligned sales targets with market trends, ensuring LFL growth and consistent performance across channels.
- Designed and monitored regional sales targets, consistently achieving or exceeding monthly, quarterly, and annual goals.
- Optimized promoter deployment strategies and executed programs to maximize sell-out by effectively reallocating underperforming resources.
- Enhanced stock management through liquidation of slow-moving inventory and optimization of counter share to maintain premium in-store branding and displays.
- Led BTL marketing initiatives to improve visibility and sales while fostering partner collaboration to tackle sell-in challenges.
- Delivered regular training for promoters and supervisors, implemented engagement programs, and led recruitment to reduce attrition and build a capable sales force.
Key Account Manager (Acer & Black + Decker)
Indkal Technologies Pvt Ltd.
Delhi
03.2024 - 08.2025
- Drove channel sales growth by expanding market presence and strengthening partner networks, contributing to increased revenue streams.
- Spearheaded Channel Partner Initiatives, driving revenue growth, and strengthening long-term partner engagements.
- Driving channel sales growth by expanding market presence and strengthening partner networks.
- Enhancing Partner Engagement Programs, achieving retention rate and elevating partner satisfaction, fostering loyalty and long-term collaboration.
- Leading and mentoring high-performing sales teams to optimize productivity and achieve organizational objectives.
- Expanding channel partnerships to maximize market penetration and capitalize on emerging business opportunities.
- Implemented a Structured Partner Enablement Program, improving partner sales efficiency and resulting in an increase in average deal size and reduction in sales cycle time, accelerating revenue realization.
- Developing and executing strategic brand promotion initiatives to enhance market awareness and drive profitability.
- Enhanced Partner Engagement Programs, achieving a retention rate and elevating partner satisfaction, fostering loyalty and long-term collaboration.
Business Head
Rakesh Electronics
Delhi
03.2022 - 02.2024
- Optimized processes to strengthen organizational culture and improve operational efficiency.
- Optimized processes to enhance organizational culture, improve efficiency, and drive business growth.
- Led strategic initiatives to improve workplace culture and streamline operations in alignment with growth objectives.
Cluster Manager
Sargam India Electronics Pvt. Ltd.
Delhi
08.2015 - 02.2022
- Conducted statistical analyses to inform operational planning and forecasting, enabling data-driven decision-making.
- Managed inventory, resolved customer complaints, and collaborated with the service team to enhance customer experience.
- Managed inventory and resolved customer complaints while collaborating with service team to improve overall customer experience.
- Developed and executed promotional strategies, aligning with ministry regulations to boost retail sales performance.
- Led showroom operations, implementing standard procedures and optimizing staff assignments for seamless execution.
- Partnered with accounts and audit teams to streamline sales returns, ensuring compliance and operational efficiency.
- Provided product performance feedback to senior management, influencing new product development and refining market strategy.
Store Manager
Sargam India Electronics Pvt. Ltd.
Delhi
11.2016 - 10.2018
Team Leader DG
Sargam India Electronics Pvt. Ltd.
Delhi
08.2015 - 11.2016
Proprietor
Payal Sarees
07.2009 - 05.2015
Agency Manager
Birla Sunlife Insurance Co. Ltd.
07.2007 - 06.2009
Insurance Advisor
ICICI Prudential Life Insurance Co. Ltd.
09.2006 - 07.2007
Education
Diploma in MBA Program - Marketing
Delhi 04.2001 - 01.2009
Skills
- Sales & Business Development
- Channel Partner & Distribution Management
- Brand Management & Market Penetration
- Key Account Management
- Revenue Growth & Profitability
- Go-to-Market Strategy
- Customer Relationship Management (CRM)
- Sales Forecasting & Budgeting
- Negotiation & Conflict Resolution
- Process Improvement & Operational Efficiency
- Visual Merchandising & Store Management
- Retail & Dealer Management
- P&L Management & Business Strategy
- Performance Management
- Business Continuity Planning
- Change Catalyst
- Attention to Detail
- Thought Leader
- Critical Thinker
Personal Information
Date of Birth: 01/11/84
Languages
- Hindi
- English
- Hindi
Timeline
Samsung India electronics limited | Sellout & Oper
Samsung India electronics limited
08.2025 - Current
Key Account Manager (Acer & Black + Decker)
Indkal Technologies Pvt Ltd.
03.2024 - 08.2025
Business Head
Rakesh Electronics
03.2022 - 02.2024
Store Manager
Sargam India Electronics Pvt. Ltd.
11.2016 - 10.2018
Cluster Manager
Sargam India Electronics Pvt. Ltd.
08.2015 - 02.2022
Team Leader DG
Sargam India Electronics Pvt. Ltd.
08.2015 - 11.2016
Proprietor
Payal Sarees
07.2009 - 05.2015
Agency Manager
Birla Sunlife Insurance Co. Ltd.
07.2007 - 06.2009
Insurance Advisor
ICICI Prudential Life Insurance Co. Ltd.
09.2006 - 07.2007
Diploma in MBA Program - Marketing
04.2001 - 01.2009