Ajay Batra
Area Sales Manager
Delhi
Summary
Qualified (M.B.A) with experience of 15 years in Distribution Sales and Marketing, Sales Promotion, Reporting, Analyzing in Beverages Industry. A self-motivated team player with strong communication, analytical, relationship management and problem-solving skills.
Driven Area Sales Manager with 6+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
15
15
years of professional experience
3
3
Languages
Work History
Area Sales Manager
Varun Beverages Ltd
09.2024 - Current
- Deliver the sales volume target by developing market in the assigned territory as per Annual Operating Plan
- Add new outlets which should contribute to achieving annual volume/value targets
- Drive sales volumes of FMO (Focus of the Month) products and increase the Unique SKU count in the outlet and ensure Product range availability
- Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols
- Required to closely work with relevant stakeholders for aligning the stock requirement as per the plan in the Region
- Track competitor activity on a continuous basis and take action to counter competitor strategies in order to increase market share
- Regularly monitor the stock levels at the distributors and ensure availability of stock
- Identify and trouble shoot issues by conducting periodic visits
- Adherence to all processes by ensuring that there are no pending claims/ settlements with internal and external partners
- Understands the business issues and support the team to resolve in a timely manner
- Monitor and train the CEs, provide support and coach the team on driving the business objectives
- Identify the key talents, help them nurture and enhance capability to take up more responsibilities
- Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings
- Identify key issues and working on driving innovation and leverage technology in order to achieve business objectives
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
Manager, Mobility Sales and Distribution Lead (Prepaid, Post-paid, 5G Air Fibre)
Reliance Jio Info Comm Ltd
02.2016 - 09.2024
- Managing Distribution Channel Sales Jio Stores and Retailers of Reliance Jio Info Comm ltd in West and Central Delhi region through Distribution Channel Partners
- Analyses customer feedback data to develop action plans for improving services offered
- Created monthly reports for senior management summarizing operational performance metrics
- Established processes to ensure efficient workflow throughout the organization
- Managed vendor relationships by communicating the current market schemes with their benefits
- Provided leadership during times of organizational change or crisis situations
- Oversaw marketing initiatives, increasing sales retailers and revenue in market brand awareness and sales
- Distribution Sales in the form of achieving set goals & increasing market share with the help of team members and inputs from the organization in form of schemes and budgets
- Ensuring the proper product drive through retail activities such as Prepaid & Post-paid new acquisitions & Handset distributions with JIO 5G Air Fibre accounts
- Extensive experience of Distribution in consistently raising sales through various channels such as Distribution, Jio Stores, General Trade with the profitability for the company
Sr. Territory Sales Manager, Channel Sales (Prepaid GSM)
Reliance communication Limited
11.2014 - 12.2015
- Managing distribution of Reliance communication Limited prepaid connections in West and center Delhi region through channel partners
Territory Sales Manager, Channel Sales (Prepaid GSM)
Aircel Limited
10.2012 - 11.2014
- Managing distribution of Aircel limited prepaid connections in West and center Delhi region through channel partners
Sr. Territory Sales Executive, Channel Sales (Prepaid Gsm)
Idea Cellular Services Ltd.
03.2010 - 10.2012
- Managing distribution of Idea Cellular Ltd
- Prepaid connections in Gurgaon and west Delhi region through channel partners
Education
M.B.A -
NIMS
Skills
Sales team supervision
Accomplishments
- Best Area Sales Manager Mountain Dew KBC Sales Contest Oct'2024
- Awarded as a Best Mobility Lead in Nationally New Program Air Fiber JCA Contest for the month of Mar’ 2024
- Awarded as a Best Mobility Lead in Nationally New Program Air Fiber Contest for the month of Jan’ 2024
- Awarded as a Best Mobility Lead in Delhi Jio Sales Executive Productivity and Super Star Contest for the month of Sep’ 2023
- Awarded as a Best Mobility Lead in JCA Program Regional Contest for the month of Mar’ 2023
- Awarded as a Best Mobility Lead in Delhi Jio Sales Executive Productivity and Super Star Contest for the month of Jan’ 2023
- Awarded as a Best Mobility Lead in Delhi Jio Sales Executive Productivity and Super Star Contest for the month of Dec’ 2022
- Awarded as a Best Mobility Lead in Delhi Jio Sales Executive Productivity and Super Star Contest for the month of Nov’ 2022
- Awarded as a Best Mobility Lead in Delhi Jio Sales Executive Productivity and Super Star Contest for the month of Oct’ 2022
- Awarded as a Best Mobility Lead in Delhi Jio Sales Executive Productivity and Super Star Contest for the month of Sep’ 2022
- Awarded as a Best Mobility Lead in Delhi Jio Sales Executive Productivity and Super Star Contest for the month of April’ 2022
- Awarded as a Best Mobility Lead in Delhi Jio Associate Partner regional Contest for the month of Dec’ 2020
- Awarded as a Best Mobility Lead in Delhi MNP Jio Champions Regional Contest for the month of Oct’ 2020
- Awarded as a Best Mobility Lead in Delhi Jio Sales Executive Productivity and Super Star Contest for the month of Sep’ 2020
- Awarded as a Best Mobility Lead in Delhi Jio Sales Executive Productivity and Super Star Contest for the month of Aug’ 2020
- Awarded as a Best Mobility Lead in Delhi Jio Sales Executive Productivity and Super Star Contest for the month of July’2020
- Awarded as a Best Mobility Lead in MNP Ka Mahanayak Regional Contest for the month of May’ 2020
- Awarded as a Best Mobility Lead in Delhi Jio Sales Executive Productivity and Super Star Contest for the month of Feb’ 2020
- Awarded as a Best Mobility Lead in Delhi Jio Sales Executive Productivity and Super Star Contest for the month of Dec’ 2019
- Awarded as a Best Mobility Lead in Delhi Jio Sales Executive Productivity and Super Star Contest for the month of Sep’ 2019
- Awarded as a Best Mobility Lead in Delhi Jio Sales Executive Productivity and Super Star Contest for the month of Aug’ 2019
- Awarded as a Best Mobility Lead in Delhi Jio Sales Executive Productivity and Lucky 7 Winner Contest for the month of Dec’ 2018
- Awarded as a Best Mobility Lead in Jio Phone and E-Node B Regional Contest for the month of Aug’ 2018
- Awarded as a Best Mobility Lead in Jio Phone and Activation for the month of July’ 2018
- Awarded as a Best Connectivity Lead in Activation and UAO for the month of December 2017
- Awarded as a Best Connectivity Lead in Jio Phone and UAO for the month of Apr’17 and Sep’17
- Awarded as a Best Connectivity Lead in Activation and UAO for the month of December 2016
- Awarded as a Best TSM in Activation and Jio Fi Sale UAO for the month of September’ 2016
- Awarded as a Best TSM in UAO Onboarding Drive for the month of June’16 and July’ 2016
- Awarded as a Best TSM in (*129 Best Offer Tertiary Growth) Drive for the month of July’15 and Sep’15.
- Awarded as a Best TSM in Secondary Drive for the month of July’13 and December’13.
- Awarded as a Best TSM in Activation for the month of December 2013 ª Awarded as a Best TSM in Soga Report in IDEA for the Month of June’10.
- Got experience of both Idea Cellular Ltd & Data Card services.
- Part of Idea Cellular 3G launching team. Initiated Idea Cellular Ltd 3G services in Gurgaon region
Disclaimer
I hereby declare that the above furnished information is true to the best of my knowledge and belief.
Personal Information
- Father's Name: Mr. Ramesh Chander
- Mother's Name: Mrs. Rekha Rani
- Date of Birth: 12/14/85
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Timeline
Area Sales Manager
Varun Beverages Ltd
09.2024 - Current
Manager, Mobility Sales and Distribution Lead (Prepaid, Post-paid, 5G Air Fibre)
Reliance Jio Info Comm Ltd
02.2016 - 09.2024
Sr. Territory Sales Manager, Channel Sales (Prepaid GSM)
Reliance communication Limited
11.2014 - 12.2015
Territory Sales Manager, Channel Sales (Prepaid GSM)
Aircel Limited
10.2012 - 11.2014
Sr. Territory Sales Executive, Channel Sales (Prepaid Gsm)
Idea Cellular Services Ltd.
03.2010 - 10.2012
M.B.A -
NIMS
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