Ajay Nandkumar Mule
Satara
Summary
Accomplished Sales Officer with ITC LTD, excelling in channel sales and territory management. Drove 20% territory growth at Britannia by leveraging strategic sales forecasting and team collaboration. Expert in competitive analysis and product marketing, consistently achieving sales targets and enhancing customer relationships through innovative strategies and effective communication.
Overview
11
11
years of professional experience
Work History
Sales Officer
ITC LTD
06.2015 - Current
- Meeting Sales Targets in terms of value growth as well as brand-wise growth.
- Drove primary and secondary sales while reducing costs by managing product liquidation within best before timelines in the assigned territory.
- Developed territory strategies to optimize range selling and strengthen brand representation.
- Increased brand awareness by implementing targeted promotional campaigns for new product launches.
- Managed channel sales to enhance brand presence and market penetration.
- Marketed products through direct channels such as retailers, promotions, and exhibitions.
- Coordinated sales representatives' appointments and streamlined daily operations.
- Sales analysis or giving feedback on sales trends (to keep watch on competitor's activity)
- Handling an array of logistic activities from requirement analysis to distribution and ensuring timely delivery.
Sales Man
Britannia
05.2015 - 01.2021
- Achieved highest overall 20% territory growth over the last year in our branch.
- Appointed new distributors and stockists to service previously untapped markets, achieving complete market coverage.
- Planned sales module and aligned team to utilize trade inputs from brand team for Biscuits, Confectionary, Snacks, and Atta categories, contributing to growth of one of the biggest selling categories in territory.
- Responsible for the development, implementation and maintenance of the overall strategic business plan for key Partners within the territory in an effort to help drive sales activity and revenue.
- Conducted regular sales team meetings to achieve monthly objectives.
- Improved team performance by accompanying sales team during market visits.
- Training & development of Sales team which helps to drive long term business and Weekly Performance Review of sales team for the better Results.
- Quarterly recognition to Sales team helped in motivating them.
- Provided regular feedback on competitors' activities to senior management.
- Followed up with delivery teams on sales returns and initiated corrective actions.
- Developed a liquidation plan for low freshness stocks on a monthly basis in the market.
Education
B.com - Commerce
Shivaji University
01-2015
Skills
- Channel sales
- Account management
- Sales strategy development
- Sales forecasting
- Sales enablement
- Territory management
- Market analysis
- Competitive analysis
- Customer relationship management
- Performance monitoring
- Team collaboration
Personal Information
- Date of Birth: 11/11/86
- Gender: Male
- Nationality: Indian
- Marital Status: unmarried
Hobbies and Interests
- Playing Cricket
- Swimming
Languages
- Hindi
- English
- Kannada
- Marathi
Other Information
MS Office
Timeline
Sales Officer
ITC LTD
06.2015 - Current
Sales Man
Britannia
05.2015 - 01.2021
B.com - Commerce
Shivaji University