Ajay Rao
Digital Marketing Professional
Bangalore
Summary
As a digital marketing professional with over 6 years of experience, I specialize in Pay-Per-Click (PPC), SEO, performance marketing, and revenue-focused strategies, collaborating with major clients like Schneider Electric and Amazon. I bring extensive expertise in paid media across platforms, excelling in media planning, campaign optimization, and detailed reporting. Skilled in email marketing using platforms such as MailChimp, HubSpot, and AWeber, as well as Ad Manager, I design and implement campaigns that are mobile-friendly, track leads effectively, and ensure strong deliverability.
With HTML coding for on-page and off-page SEO, I enhance websites, including Raise Global and CTS Specialty, and create visual media to support digital campaigns. I consistently stay updated on technical skills to adapt to new trends. Data-driven, I produce analytical reports to support brand visibility and strategic growth. Leading a team of 10, I developed automation tools for competitive audits, earning the Game Changer Award at Commission Junction, Publicis Groupe. Experienced in affiliate marketing and project management, I excel in ROI-focused multimedia campaigns, content creation, and driving brand positioning and growth through strategic marketing.
Overview
2025
2025
years of professional experience
Work History
Assistant Manager - Social Media (Performance Marketing)
Interactive Avenues -Agency (IPG)
1 2022 - Current
- I am responsible for managing a team of 6 where in my key responsibilities include advocating the brand on all social media networks by doing the following
- Budget forecasting, media planning & strategy, cost estimation, monitoring budget allocation up to 1 million USD Quarterly, handling paid campaigns across all social media channels like LinkedIn, Facebook & Instagram, Twitter, YouTube etc.
- I have hands on experience on Google, Meta Fundamentals & integrations of tools like Google Analytics, Looker studio, goggle merchant center, meta event manager, WhatsApp business, Instagram shop etc
- Manages all aspects of campaigns by execution to optimizing to reporting of sponsored ads
- - Thought leadership, awareness & traffic, lead generation, event registration, white paper downloads, incentivized campaigns, App promotions - installs - in app events, shopping ads etc
Advertiser Development Analyst
Commission Junction - CJ Publicis Groupe
06.2019 - 12.2021
- Managing the company's external and internal affiliate programs through all phases, including brainstorming launch, maintaining, trafficking, marketing, reporting, optimization, and analysis
- Conducting in-depth analysis and updating all the tracking spreadsheets making use of CJAM & Cognos
- Liaising with the clients and the key accounts to gather an understanding of the requirements and conducting market & consumer surveys to identify the objective and the target audience
- Managed the end-to-end costing, affiliate marketing and quality of major accounts like Dell Small Business, Qatar Airways, Google Workspace, Google Stores, Googles Ads and G- Suite
- Performing in-depth analysis of the reports to ascertain the area of improvement and strategies for the same Evaluating the performance and the policies implemented against the metrics
- Acting as a point of contact between the parties for the resolution of the issues and facilitating the negotiation for implementing several process improvement strategies for cost saving and improving the profit margins
- Performing new publisher acquisition through research, referrals, networking, cold calling, data feeds and emails Providing excellent business services to maintain existing affiliates and acquire new affiliates
- Communicating with new and existing affiliates regarding upcoming promotions and optimization opportunities
Digital Marketing Executive
Raise Global Pvt. Ltd.
11.2018 - 04.2019
- Established strong & long-term relations with the clients to drive the marketing strategies and increasing the revenue for the organization
- Created successful Organic (SEO) strategies for the client, edited & conceptualized content to maintain high content quality
- Oversaw commercial projects and coordinated tasks to meet deadlines under budget Created and presented pitch materials, including proposals and presentations
- Utilized Adobe and Photoshop to design promotional materials and search engine marketing advertisements and mobile advertisements
- Optimized social media channels and web pages to improve SE and usability
- Strategizing multi-pronged and comprehensive marketing strategy and targeting online consumers to improve the brand positioning and increase brand awareness
- Coordinating with the creative designing team and editorial team and providing them with valuable insights regarding the marketing materials and the strategies devised on the basis of cliental needs
- Highlights: Increased the customer engagement by 60% across different channels by implementing weekly promotional and editorial strategies
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 65%
- Increased organic page views and reduction of bounce rates on website through content management and SEM analysis
Ad-Operations Intern
Genisys Group
06.2018 - 11.2018
Education
MBA - Marketing Management & Digital Marketing
Bharathiar University
Bengaluru, India 04.2001 -
UG - B.Com. - undefined
Pt. Ravi Shankar Shukla University
RaipurSkills
Paid Media Marketing
Personal Information
Date of Birth: 04/20/96
Timeline
Advertiser Development Analyst
Commission Junction - CJ Publicis Groupe
06.2019 - 12.2021
Digital Marketing Executive
Raise Global Pvt. Ltd.
11.2018 - 04.2019
Ad-Operations Intern
Genisys Group
06.2018 - 11.2018
MBA - Marketing Management & Digital Marketing
Bharathiar University
04.2001 -
UG - B.Com. - undefined
Pt. Ravi Shankar Shukla University
Assistant Manager - Social Media (Performance Marketing)
Interactive Avenues -Agency (IPG)
1 2022 - Current
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