Ajit Hanumant Matkar

Senior professional, offering 16+ years of experience in Sales & Marketing, Business Development, Area/ Territory Sales Management, Dealer / Channel Management and Key Account Management in the Healthcare industry. Rich exposure in delivering multi-fold growth in profits & revenue by implementing effective competition combat strategies and creating a more responsive & market-driven organization. Managed the international sales in Turkey & Levant region for Coronary Stents in Sahajanand Medical Technologies; previously managed the international sales for Brazil in the organization. Managed the portfolio of Orthopaedics Reconstructive Tools (Saw & Drill) for western India (Mumbai, Pune, Maharashtra, Goa, Gujarat, and Chhattisgarh) at Stryker. Proficient in preparation of business plans, competitors’ profile & monitoring operations at regular intervals with focus on profitability. Experienced in business development, identifying & developing new markets & conducting client retention activities with rich expertise in market development, product positioning and customer satisfaction. Proven record of attaining consistent yearly growth both in terms of sales & revenues, as well as developing new clients/ markets, thereby expanding the customer base. Excellence in successfully analysing an organization’s critical business requirements, identifying the deficiencies & potential opportunities, and developing innovative & cost-effective solutions for enhancing operations. Expertise in analysing marketing trends, tracking competitors’ activities, offering valuable inputs for product enhancement and fine-tuning sales & marketing strategies; conducted ATL/BTL activities and digital campaigns for product promotions including in various fests & events to augment sales & revenue. An effective communicator with excellent relationship building & interpersonal skills coupled with strong analytical, problem-solving skills and organizational capabilities.

• At ResMed: Overachieved the revenue target by 128% for Mumbai region, by focusing on the core products of CPAP, BiLevel PAP and Ventilators, along with the accessories business. Streamlined the international business for Maldives region by strategically appointing a new channel partner and expanding to the new regional hospitals at the Atoll’s. Organised educational programs for the Heath Care Professionals on Obstructive Sleep Apnea and its treatment.
• At Sahajanand Medical Technologies: Overachieved the revenue target by 108% for Turkey region, by focusing on the core products of Coronary Stents, and brainstorming on the next products that can be launched. Travelled to Brazil for 3 months to develop new markets for product expansion; increased the business in the regions by approx. 90% in 1.5 years. Attended a cardiology conference - Euro PCR, in 2019, and got the opportunity to meet international customers, distributors, and so on.
• At Stryker: Guided the distributors, understood the requirements, and empowered them with the same, thereby achieving revenue figures over 100%. Acquired a govt. tender worth INR 25 Lakhs for Nair Hospital, Mumbai, and successfully installed all the procured orders for Orthopaedic Reconstructive Tools. Participated in the conference for Maharashtra Orthopaedic Association (MOACON), led & managed the company’s stalls, and administered the organization’s operations in the conference. Successfully launched System G (saw & drills) in western India, specifically designed for India & Southeast Asian countries. Acquired new business for Jupiter Hospital, Pune (existing client), worth INR 60 lakhs, in 2017. Majorly associated with various renowned hospitals / healthcare centre such as Raheja Fortis Hospital, Nanavati Hospital, SR Mehta Hospital, Shalby Hospital – Ahmedabad and Dr. Mahajan’s Clinic – Nagpur, among others.
• At ResMed: Coordinated with the channel partners in the installation of state-of-the-art full-fledged & portable Sleep Labs and CPAP machines in Jaslok Hospital and MGM Hospital, Mumbai. Achieved breakthrough order from Breach Candy Hospital, Mumbai, by taking over the business of non-invasive ventilators (NIV) tender worth INR 15-20 Lakhs from Philips (major supplier NIVs at BCH), and broke their monopoly. Established a strategic partnership with Nair Hospital for BiLevel PAP & CPAP devices and sleep studies to cater to the BPL patients, in collaboration with HOD of the hospital - Dr. Jyotsna Joshi (KOL); received appreciation from the organizational leadership for the same.