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Akhil J B
Bengaluru
Summary
Results-oriented Category Manager with experience in vendor onboarding, brand management, and category growth. Developed data-driven selling strategies and managed brand partnerships to boost revenue and customer engagement. Expertise in market analysis, promotional planning, and cross-functional collaboration to drive category performance.
Overview
4
4
Languages
4
4
years of professional experience
Work History
Manager 1 – Category Management
Zepto
11.2024 - Current
- Managed category operations for Besan, Sooji & Maida and Other Flours categories across PAN India, focusing on assortment planning, pricing strategy, and brand partnerships.
- Drove ~3x overall category growth after taking ownership through assortment expansion, data-driven selling strategies, and improved brand mix.
- Achieved ~4x regional growth by onboarding region-specific brands and tailoring assortment to local demand patterns.
- Led vendor onboarding, brand management, and commercial negotiations to enhance supplier partnerships and drive category performance.
- Developed city-wise pricing strategies and tailored event-based assortments using performance metrics and demand trends.
- Conduct sales analytics and market analysis to optimize product offerings and identify category growth opportunities.
Marketing Intern
The Habitainer
06.2024 - 08.2024
- Managed marketing initiatives to increase brand visibility on social media platforms.
- Handled social media interactions and supported rebranding efforts.
- Developed and launched a new website for the company using Shopify.
Sales Assistant
Zudio (Trent Ltd.)
07.2022 - 11.2022
- Developed and executed sales strategies for one of India’s biggest fashion brands - Zudio, enhancing brand visibility.
- Improved customer service by analyzing and responding to customer interactions effectively.
- Managed customer interactions by resolving conflicts, ensuring positive shopping experiences.
Education
MBA - Core Marketing
Jain Deemed to be University
Bengaluru01-2025
Batchelor of Commerce - Taxation
Christ Nagar College
Thiruvananthapuram01-2022
12th Std -
Saraswathi Vidyalaya
Thiruvananthapuram, Kerala01-2019
10th Std -
Saraswathi Vidyalaya
Thiruvananthapuram, Kerala01-2017
Skills
- Category Management
- Assortment Planning
- Category Strategy Development
- Sales Analytics
- Market Analysis
- Vendor Negotiation
- Microsoft Excel Proficiency
- Agile Adaptability
- Team Management
- Problem Solving
- Negotiation
Hobbies and Interests
- Team Sports
- Travelling
- Gym/Personal Fitness
- Competitive Gaming
Languages
- English
- Hindi
- Tamil
- Malayalam
Projects
- A systematic study on Canara Bank’s services, 2022
- STP analysis of the Mobile Phone industry’s various players in India, 2023
- PCL Project on creating a new company – FUDZY, 2024
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Tamil
Advanced (C1)
C1
Malayalam
Native
Native
Timeline
Manager 1 – Category Management
Zepto
11.2024 - Current
Marketing Intern
The Habitainer
06.2024 - 08.2024
Sales Assistant
Zudio (Trent Ltd.)
07.2022 - 11.2022
MBA - Core Marketing
Jain Deemed to be University
Batchelor of Commerce - Taxation
Christ Nagar College
12th Std -
Saraswathi Vidyalaya
10th Std -
Saraswathi Vidyalaya