Alakesh Kapil
Guwahati
Summary
To take up new challenges and tasks where I can use my skills & abilities that will provide professional growth while being resourceful, innovative and flexible for the betterment of the organization.
Overview
19
19
years of professional experience
Work History
Area Sales Manager
Ashok Leyland Limited
Guwahati
01.2026 - Current
- Driving monthly volume targets in retail and offtake through channel partners
- Achieving the Market share in assigned territory
- Motivating and guiding the sales team to achieve the targets through daily reviews
- Managing the retail finance, channel partner funds and outstanding dues for retail cases
- Inventory management through proper forecasting of retail and offtake.
- Planning and execution of BTL and ATL activities for lead generation.
- Customer acquisition , conversion and key account management
- Ensuing adherence and proper implementation of sales process in dealership
- Improving the realization as per guideline
- To drive and motivate channel partner and sales team to achieve the monthly schemes
TERRITORY SALES MANAGER (SR. MANAGER)
TATA MOTORS LIMITED
Guwahati
09.2016 - 12.2025
- Responsible for Volume and Market Share - Retail and Offtake - of Assigned territories - Guwahati, Lower Assam, Meghalaya and Manipur
- To promote the VAS Propositions -( Value Added Services) - AMC, FMS, Fleetedge as a bundled/allied services to customer and generate source of secondary revenue and profits.
- Realization Improvement (Profit Improvement) month on month - +0.5%
- Inventory Management of Channel Partners - Forecasting and Product Planning to achieve targeted Volume and Market Share for the assigned territories.
- Retail Finance Management for ensuring Retail Finance to customers and Fund Flow & WC management of Channel partners
- Champion the GTME - Go To Market Excellence - Process for better Market Coverage, Lead Sourcing and Conversion & Market Visibility.
- Planning and Execution of BTL - ATL activities for lead generation, Product awareness, Product Establishment and influencers' engagement.
- Promote and Achieve Vol/MS/Penetration of NPIs and VAS.
- Customer acquisition - conversion - Key Account Addition for better Market Visibility, Lead Sourcing and Revenue Generation. Key Account Management.
- Identifying the Gaps and Key Issues - Market/Product and take corrective actions.
- Adapt and Adhere to changes in the Market Scenario like Digital Marketing, OSP Platforms and align the channel partners for the adaptations.
- Handling revenue of Rs. 25+ Cr. Per month while maintaining MS over 65% across all assigned territories
Area Sales Manager
Kirloskar Oil Engines Ltd
09.2014 - 06.2016
- Dealership Management- Sales, Service & Parts
- New Product Establishment
- Scouting & appointment of new channel partners
- Target Achievement- Annual Target Volume
- Business development and sales promotional activities
- Liasioning with Govt officials for supply into Govt schemes
- Motivating and managing the team to achieve desired results
Area Executive
Crompton Greaves Ltd
05.2008 - 06.2014
- Dealership Management- Sales, Service & Parts
- New Product Establishment
- Scouting & appointment of new channel partners
- Target Achievement- Annual Target Volume
- Business development and sales promotional activities
- Liasioning with Govt officials for supply into Govt schemes
Hindustan Sanitaryware & Industries Ltd
08.2007 - 04.2008
- Dealership Management- Sales, Service & Parts
- New Product Establishment
- Scouting & appointment of new channel partners
- Target Achievement- Annual Target Volume
- Business development and sales promotional activities
Education
PGDBM -
MERI
New Delhi01-2006
B.A. Hons - Political Science
Zakir Hussain College
New Delhi01-2003
12th -
AHSEC Board
Guwahati,Assam01-2000
10th -
SEBA Board
Assam01-1997
Skills
- Sales & Business Development
- Channel Management
- Analytical Skills
- People Management
- Planning & Execution
Personal Information
- Date of Birth: 12/31/80
- Nationality: Indian
Linguistic Ability
- Hindi
- English
- Assamese
- Bengali
Disclaimer
I do hereby declare that the information furnished above is true to the best of my knowledge & belief.
Timeline
Area Sales Manager
Ashok Leyland Limited
01.2026 - Current
TERRITORY SALES MANAGER (SR. MANAGER)
TATA MOTORS LIMITED
09.2016 - 12.2025
Area Sales Manager
Kirloskar Oil Engines Ltd
09.2014 - 06.2016
Area Executive
Crompton Greaves Ltd
05.2008 - 06.2014
Hindustan Sanitaryware & Industries Ltd
08.2007 - 04.2008
PGDBM -
MERI
B.A. Hons - Political Science
Zakir Hussain College
12th -
AHSEC Board
10th -
SEBA Board