Anand Mukharjee

Capgemini

Navi Mumabi

03.2022 - Current

Google Tag Manager: In-depth knowledge of tags(Using GA: Universal Analytics, GA4, Custom HTML), Triggers(Custom Events, all type page view, all type clickable element, and element visibility), and Variables (Using Data layer variable and custom Javascript).
Design and Manage Tags in Google Tag Manager, Successfully migrate tags from GA3 to GA4.
Google Data Studio: Having Experience in creating all custom reports on client requirements using Google Analytics and Data Studio, Hands-on experience in Excel to create an advanced level reporting
Responsible for Google Analytics Reporting and analysis for clients.
Provide monthly and weekly reports for clients.
Fix Bugs, Update, and maintain GA4 tag in the Client environment.
Handle and manage tags, and handle and resolve data discrepancies while migrating tags GA3 to GA4.
Maintained and reviewed technical designs for development of reporting solutions.
Work With Agile development methodology, Having experience with Jira tools and closely working with Clients.
Prepared and updated report templates as per client requirements.
Developed and deployed new code and tags
Designed and developed integrated marketing solutions for clients and channels.
Analyzed and reported latest industry trends for business implications.
Prepared and documented specifications for business intelligence reports.