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Anirban Deb
Country Manager - India & SAARC
Summary
Accomplished Sales Leader with over two decades of success in driving regional and multi-country business growth, with deep expertise across India and SAARC. Adept at spearheading high-impact go-to-market strategies, building scalable dealer networks, and managing P&L for sustainable revenue generation. Proven ability to lead diverse, cross-functional teams and penetrate new markets through value-based consultative selling. Seeking to leverage extensive experience to drive business expansion and strategic sales at a senior role
Overview
22
22
years of professional experience
5
5
Languages
Work History
Country Manager – India & SAARC
Nine United TAK
07.2024 - Current
- Establishing Nine United brands in India from scratch
- Analyzing business landscape, gather market intelligence and formulate strategies to increase both revenue and profit
- Identify strong partners and establishing channel across India for both B2B and B2C
- Established strong relationships with key industry players for business growth and expansion
- Aligned marketing campaigns with overall business goals to increase awareness of products/services among target audiences.
Dealer Manager – India & SAARC
Haworth India Pvt Ltd
11.2022 - 06.2024
- Developed and executed market entry and growth strategies across underserved regions in India and SAARC countries.
- Led cross-functional teams in sales, operations, marketing to exceed business goals.
- Supported dealer success with ongoing coaching, performance reviews, and goal setting initiatives.
- Increased dealer network by identifying and recruiting potential dealers in targeted markets.
- Negotiated profitable contracts, securing long-term commitments from major dealerships.
Deputy General Manager - Sales
Godrej & Boyce Mfg Co Ltd (Interio Division)
04.2019 - 10.2022
- Managed multiple projects simultaneously while maintaining focus on meeting key milestones.
- Developed and executed annual business plans, resulting in consistent revenue growth.
- Participated in planning process to achieve corporate objectives.
- Established strong partnerships with stakeholders, fostering a collaborative work environment.
- Employed best practices and management controls to provide superior service to internal and external customers.
- Mitigated risks proactively by conducting thorough analyses of potential threats.
- Enhanced team productivity by providing ongoing coaching and mentoring to staff members.
Regional Sales Manager -South India
Wipro Consumer Care & Lighting (Furniture Div)
05.2016 - 03.2019
- Developed and maintained positive relationships with clients in assigned sales territories.
- Managed team of six regional sales representatives and consistently achieved high sales targets.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
Assistant General Manager - Sales
Godrej & Boyce Mfg Co Ltd (Interio Division)
09.2006 - 05.2016
- Successfully scaled revenue by 10x in Bhubaneswar and 4x in Lucknow.
- Increased customer satisfaction by addressing and resolving concerns in a timely manner.
- Analyzed customer feedback data to identify areas of improvement and develop solutions.
- Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.
- Appointed and managed high-value dealer partnerships across multiple territories.
- Assisted in the recruitment, hiring, and onboarding process for new employees to build a skilled workforce committed to excellence in service delivery.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Oversaw inventory management processes to maintain proper stock levels and minimize spoilage or waste.
Senior Merchandiser
Ganges Jute Pvt. Ltd.
07.2005 - 06.2006
- Mentored junior merchandisers to develop their skills and enhance team performance overall.
- Developed strong vendor relationships to negotiate better pricing, improving profitability for the company.
- Planned and participated in conference calls and meetings with planning and management departments.
Senior Merchandiser
Kariwala Industries Ltd
10.2003 - 07.2005
- Worked closely with management in observing and actively monitoring sales.
- Played a pivotal role in the development and execution of successful seasonal campaigns, generating increased store traffic.
- Performed quality assurance procedures while analyzing projects, resets and backroom processes.
- Analyzed local markets and opportunities to improve marketing strategies.
- Inspected merchandise for quality and arranged proper display location on floor.
Education
MBA - Marketing
Assam Central University
Silchar, India 04.2001 -
Bachelor of Science - Physics
Assam Central University
Silchar, India 04.2001 -
Skills
Strategic planning
Interests
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementCompany CultureWork-life balancePersonal development programsHealthcare benefitsLanguages
English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Bengali
Bilingual or Proficient (C2)
Oriya
Intermediate (B1)
Assamese
Elementary (A2)
Accomplishments
- Instrumental in significantly increasing revenue by four times from USD 2 mn to USD 8 mn in Lucknow during 2013-2016, by ten times from USD 0.5 mn to USD 5 Mn in Bhubaneswar during 2006 to 2013
- Received multiple internal awards for outstanding contribution to business growth.
Quote
"If your dreams don't scare you, they are not big enough"
Muhammad Ali
Timeline
Country Manager – India & SAARC
Nine United TAK
07.2024 - Current
Dealer Manager – India & SAARC
Haworth India Pvt Ltd
11.2022 - 06.2024
Deputy General Manager - Sales
Godrej & Boyce Mfg Co Ltd (Interio Division)
04.2019 - 10.2022
Regional Sales Manager -South India
Wipro Consumer Care & Lighting (Furniture Div)
05.2016 - 03.2019
Assistant General Manager - Sales
Godrej & Boyce Mfg Co Ltd (Interio Division)
09.2006 - 05.2016
Senior Merchandiser
Ganges Jute Pvt. Ltd.
07.2005 - 06.2006
Senior Merchandiser
Kariwala Industries Ltd
10.2003 - 07.2005
MBA - Marketing
Assam Central University
04.2001 -
Bachelor of Science - Physics
Assam Central University
04.2001 -
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