Summary
Skills
Work History
Education
Accomplishments
Languages
Languages
Personal Information
Overview
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ANIRUTH DEEP
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ANIRUTH DEEP

Pondicherry

Summary

Dynamic Regional Head specializing in sales leadership and business expansion. Expertise in channel management, merchant acquisition, and CASA growth. Proven ability to drive revenue growth and manage large-scale operations while building high-performing teams across multiple territories.

Skills

  • Sales strategy
  • Sales goal attainment
  • Sales target achievement
  • Revenue growth
  • Channel management
  • Territory management
  • Sales presentations
  • Team management
  • Team leadership
  • Relationship management
  • Problem solving
  • Sales training

Work History

Regional Head

Fino Payments Bank
Chennai and ROTN
08.2025 - Current
  • Consistently achieved regional business targets and delivered strong revenue growth.
  • Developed and executed regional sales strategies to maximize revenue and market share.
  • Managed Cluster Heads, Territory Sales Managers, and field sales teams to achieve business targets.
  • Led regional business operations and sales performance across multiple districts/territories.
  • Built and managed high-performing sales teams across multiple territories.
  • Drove CASA acquisition, merchant onboarding, and digital banking product penetration.
  • Expanded merchant and customer base through strategic acquisition initiatives.
  • Established strategic partnerships with corporates, institutions, and channel partners to drive business growth.
  • Coordinated with senior management to implement targeted business initiatives and growth plans.
  • Led recruitment, training, and development initiatives for sales and operations teams.
  • Drove activation, retention, and engagement programs to improve customer and merchant productivity.
  • Successfully launched and scaled banking and digital payment products across the region.
  • Improved team productivity and business efficiency through structured performance management.
  • Highlighted significant accomplishments in previous roles.

Zonal Sales Manager

AIRTEL PAYMENTS BANK
Chennai
08.2023 - 08.2025
  • Led Payments Bank business operations across assigned zone, driving customer acquisition, transaction growth, and revenue achievement.
  • Managed a team of Zonal Territory Managers, and Field Sales Executives to deliver business targets and improve market penetration.
  • Expanded the banking outlet and business correspondent network by onboarding and activating new channel partners across urban and rural markets.
  • Monitored zone-wise sales performance, productivity metrics, and partner profitability, implementing corrective action plans to improve business outcomes.
  • Developed and executed go-to-market strategies to increase active customer base and transaction volumes.
  • Collaborated with cross-functional teams including sales, operations, product, and marketing to improve customer experience and business efficiency.
  • Analyzed market trends, competitor activities, and business data to identify growth opportunities and optimize resource allocation.
  • Delivered 12% growth in banking revenue and exceeded annual business targets across the zone.
  • Increased active banking outlets from 1675 to 2850, improving network coverage and service accessibility.
  • Achieved 16% growth in customer acquisition through focused channel expansion and field activation programs.
  • Drove 7% increase in transaction volume/value across AEPS, DMT, Cash Deposit, and Withdrawal services.
  • Led a team of 40+ field sales professionals and 4 Zonal Territory Managers consistently achieving productivity and performance KPIs.
  • Improved partner activation and retention rates by implementing structured engagement and training initiatives.

Customer Experience Manager

AIRTEL PAYMENTS BANK
Chennai
05.2021 - 07.2023
  • Handled customer complaints and grievance resolutions in accordance with banking regulations and service standards.
  • Investigated customer issues related to accounts, transactions, KYC, and digital banking services.
  • Ensured timely resolution of grievances within prescribed TAT and regulatory guidelines.
  • Coordinated with internal departments to resolve escalated customer concerns effectively.
  • Maintained grievance records, prepared reports, and tracked complaint closure status.
  • Improved customer satisfaction through prompt communication and resolution management.
  • Ensured compliance with RBI guidelines and bank policies related to customer grievance handling.
  • Conducted root cause analysis of recurring complaints and recommended corrective actions.
  • Key Skills:
    Customer Relationship Management, Complaint Resolution, Banking Operations, Regulatory Compliance, Escalation Handling, MIS Reporting, Problem Solving, Customer Service Excellence

Team Leader, Sales Operations

Channel Play
Chennai
11.2020 - 04.2021
  • Led and managed a team of sales executives to achieve business targets and productivity goals.
  • Monitored daily sales performance, ensuring targets were met across assigned territories to support overall business objectives.
  • Conducted field visits, team coaching, and on-the-job training to improve team performance.
  • Executed sales campaigns, contests, and incentive programs that contributed to measurable business growth.
  • Cultivated strong relationships with distributors, retailers, and channel partners to enhance collaboration and drive sales initiatives.
  • Managed merchant acquisition and activation to increase digital transaction volumes.
  • Drove customer acquisition for Savings Accounts, Current Accounts, and Digital Banking products.

Education

Mechanical - Engineering

Sri Ganesh College of Eng. & Tech Pondicherry University
Puducherry, PY
01-2020

Diploma - Automobile Engineering

Surya Group of Intuitions, affiliated to Dote
India, Villupuram, TN
01-2015

SSLC -

Sri Ramakrishna Vidyalaya Pondicherry
Puducherry, PY
01-2012

Accomplishments

  • In the TL role, I consistently achieved Rank 1 in all metrics across the state-level contest.
  • In the Customer Grievance role, I followed the service level greater than 99% consistently and ensured compliance in my assigned territory. I placed Rank 1 in PAN India for Best Customer Grievance Officer.
  • Promoted to Zonal Manager, I maintained the Zonal Manager stack ranking in the top 2.
  • In the financial year, I was the top zone in achieving all the KPIs.
  • I received the Top Performer Award in H1.

Languages

English
Proficient (C2)
C2
Tamil
Proficient (C2)
C2
Telugu
Proficient (C2)
C2

Languages

  • Telugu
  • Tamil
  • English

Personal Information

  • Nationality: INDIAN
  • Marital Status: MARRIED
  • Gender: MALE
  • Date of Birth: 30/09/1996

Overview

6
6
years of professional experience

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