ANUBHAB BHATTACHARYA
State Head
Bangalore
Summary
Dynamic and results-oriented Sales, Marketing, and Business Development Manager with over 11 years of experience in the fintech, consumer electronics, and paints industries. Proven leader in revitalizing declining markets, driving multi-regional expansion, and managing cross-functional teams of over 250 professionals. Expertise in data-driven strategy development, P&L ownership, process optimization, merchant growth, and high-scale distribution management within fast-paced and competitive environments. Nationally recognized for consistent performance excellence at PhonePe, demonstrating a commitment to achieving organizational goals while fostering innovation and growth.
Overview
12
12
years of professional experience
1
1
Language
Work History
STATE HEAD – South Bangalore and Ramnagar District
PHONEPE PVT LTD
Bangalore
03.2025 - Current
- Leading a 250 + member cross-functional team: 10 ASMs and CSMs, 13 TSMs, 28 TSEs/Sr. TSEs & 200+ BDs
- Reversed declining market share trend within first quarter; delivering consistent MoM growth.
- Corrected Smart Speaker Quality metrics within the 1st 2 months of starting.
- Leading the Quality metrics for entire South Region.
- Successfully converted the lowest Net Add geography to positive within the 1st Quarter – and consistent growth MoM.
- Been awarded Best State Head for 2 consecutive quarters since joining – Won Regional Best Team in Phonepe Champions League.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Senior Area Sales Manager
PHONEPE PVT LTD
Kharagpur
08.2023 - 03.2025
- Successfully handling and managing a team of 10 Area Sales Managers and Territory Sales Managers and over 100 On roll Employees and a combined team of 200 team members.
- Managing and driving business through 25 Distributors across 8 Districts – East medinipur, West Medinipur, Jhargram, Bankura, Purulia, Birbhum, Bardhaman and Hooghly.
- Maintaining a market Share of 62% for Phonepe across the geography.
- Setting up Mass Offline Business in some of the previously untapped markets.
- Successfully handling some of the biggest UPI Market in East Region – Kharagpur, Haldia and Bardhaman.
- Maintaining High Market Share in some of the biggest UPI Markets in East.
- Proven expertise in formulating sales promotion and other marketing activities.
- National Winner of Highest Lifetime Smart Speaker Deployment and Smart Speaker Quality Metrics in Q1 2024.
- Won Best SH – Regional and Best SH National – in Phonepe Champions League.
City Sales Manager
XIAOMI TECHNOLOGY INDIA PRIVATE LIMITED
Kharagpur
08.2019 - 08.2023
- Played an important role in the initial setting up of Offline Sales Business in the untapped markets of East Medinipur, West Medinipur and Jhargram districts.
- Strategically developed sales network to cover remote areas of the territory and enabled efficient coverage of the entire customer base to ensure additional revenue generation and consistent growth in profitability.
- Successfully implemented promotional and marketing activities to promote Xiaomi Offline business.
- Effectively managing a team of 100 team members.
- Monitored stock movement and demand pattern to generate future business forecasts and implement effective inventory management to avert shortage of products during peak market demand situations.
- Provided efficient post sales consumer services, resolving their doubts, queries and problems to assure total customer satisfaction and retention of existing customer base.
- Successfully Handling all Categories of Xiaomi – Smart Phones, Smart TVs, Laptops and IoT Products.
- Efficiently managed the implementation of marketing strategies and promotional plans to achieve sales targets within the assigned geography.
- Instrumental in analyzing market potential and trends to fine tune marketing strategies enhancing market reach and product visibility developing an extensive and robust dealer network and sales channel to enhance deep market penetration.
Senior Sales Officer
BERGER PAINTS INDIA LTD
Haldia, West Bengal
06.2018 - 07.2019
- Successfully handled some of the biggest accounts – IIT Kharagpur, MES Kalaikunda, Indian Oil Corporation - Haldia, Ramco Cement - Mecheda etc.
- Successfully implemented marketing strategies to suit the market trends, negating competitor activity to successfully competition clients in Haldia Market, a LMS market for Berger Paints, in FY 18-19
- Proven expertise in formulating sales promotion and other marketing activities
- Coordinated to build robust business relationship with high volume prospective customers including dynamic contractors and institutional heads to open up new avenues for sales generation
Sales Officer
ASIAN PAINTS LTD
Kolkata
05.2015 - 05.2018
- Efficiently handled the biggest market in West Bengal and North East Region in terms of sales revenue covering territories of Siliguri, Darjeeling, Sikkim, Dooars, Alipurduar and Bhutan till March, 2017
- Successfully increased revenue by 3 times within the last 1.5 years in LMS Markets including Sikkim and Darjeeling
- Successfully achieved the highest sales for Focus Product including Smart Care Water Proofing in the region for the last 2 consecutive financial years
- Won ROTS (Recognition on the Spot), an in house Asian Paints Recognition Award for cracking the biggest Water Proofing site in East Division and the first ever Smart Care PU Magnum Site
Sales Manager
BHARATI AXA GENERAL INSURANCE
Siliguri, West Bengal
05.2014 - 05.2015
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
Education
MBA -
Army Institute of Management
Kolkata03-2014
Bachelor of Commerce -
Heramba Chandra College
Kolkata03-2010
Skills
Sales expertise
Market expansion strategies
Administration
Channel strategy development
Territory Development
Market Analysis & Selection
Lead Management & Development
Cross-functional team leadership
Market Research
Client Relationship Management
Effective team leadership
Customer Coordination
Demonstrated success in streamlining existing business operations
AWARD AND RECOGNITION
· Organising Committee Member and Treasurer – Bazaar 2013 – Marketing Fest by Army Institute of Management
· Students Council Member – Army Institute of Management – 2013-2014
· Runner’s Up at Mandi 2012 – Marketing Fest Organised by IIM, Calcutta
· Participated in several other Marketing Events and Music/Band Competitions during Post Graduation
· Awarded ROTS (Recognition on the Spot) – at Asian Paints for cracking the biggest Water proofing Site in East India
· Awarded Highest Achiever of Device Sell Out – 2023 – at Xiaomi India
· Awarded “Nationally Top State Head” – at Phonepe
· Won Regional best SH – twice at Phonepe
SUMMER INTERNSHIP PROGRAM
- Organisation : PepsiCo India
- Project Details : Retailers Satisfaction in Packaged Snack Industry
- Duration : 2 months
Timeline
STATE HEAD – South Bangalore and Ramnagar District
PHONEPE PVT LTD
03.2025 - Current
Senior Area Sales Manager
PHONEPE PVT LTD
08.2023 - 03.2025
City Sales Manager
XIAOMI TECHNOLOGY INDIA PRIVATE LIMITED
08.2019 - 08.2023
Senior Sales Officer
BERGER PAINTS INDIA LTD
06.2018 - 07.2019
Sales Officer
ASIAN PAINTS LTD
05.2015 - 05.2018
Sales Manager
BHARATI AXA GENERAL INSURANCE
05.2014 - 05.2015
MBA -
Army Institute of Management
Bachelor of Commerce -
Heramba Chandra College