Anuj Gupta

• Managing sales operations for the South and East, contributing 45% of overall business, through network expansion across clusters.
• Developed annual business plans with monthly reviews to consistently meet yearly targets.
• Formulated strategies to enhance market share and strengthen brand positioning for long-term success.
• Designed product strategies aligned with market trends, launching new products and executing state-level activation plans.
• Introduced innovative retail and loyalty models to boost brand presence and contractor engagement.
• Input management, Collection , distribution health
• Nurturing a team of over 100 members through recruitment, performance assessments, skill enhancement initiatives, and an incentive structure.

Directed sales for North and West divisions, covering B2B and B2C distribution across 300+ stores.

Executed customer acquisition initiatives and tracked renovations to enhance service delivery.

Oversaw full home interior services and aid programs, boosting kitchen business nationwide.

Managed operations for over 5,000 customers, ensuring exceptional experiences from walk-in to delivery.

Achieved NPS above 60% while optimizing customer transactional times.

• Launched new products and campaigns to increase visibility and support sales efforts.

• Launched & setup modular kitchen business in Punjab, Haryana &HP from scratch to 30+CR in 4 years.
• Created successful model for components selling – Design to listing & sales generation. Model
• Became a unique offering for dealers & persuaded them to deal with us.
• Carried out initiatives of display centers at leading counters to ensure complete range offering.
• Started first company managed godown outside Mumbai to deal directly with hardware counters.
• Handled sales for Mumbai and ROMG areas for components and kitchen business.
• Managed 7 COCO stores for 2 years. Located in 3 cities-Mumbai, Pune and Gurgaon.

• Handled paint business for 3 branches, started from frontline to sales supervisor.
• Managed main branch 6 TY, 300+ direct dealers with 125cr+ business.
• Responsible for annual target achievements for Volume & value terms.
• Timely collection from network, keep a check for collection efficiency, set-up credit limits, ensure zero overdues.
• Dealer Engagements across tiers with multiple initiative like Retail stores service model |normative networks.
• Co-ordination with commercial team for route scheduling |marking system| delivery timelines.

• Worked as front-line officer for main line diary products of Jammu province.
• Distribution network expansion to unrepresented towns and as per newer clusters.
• Ensure Stock maintenance, beat designing, route follow-ups on weekly basis for counter coverage.
• Maintain store hygiene’s, product placement and to ensure maximum range selling by stores.
• Market audit, counter categorization, and plan to increase reach as per our targeted outlets.