Anuraag Madhusudan Vaja
Gandhinagar
Summary
Seasoned Hotelier with 22 years of experience, including 15 years in Regional Sales Office, specializing in corporate and travel agent partnerships as well as event companies. Demonstrates a strategic and analytical approach to problem-solving, leveraging market trends to achieve profitability targets. Proven track record in customer-oriented sales management, adept at cultivating key partnerships and expanding revenue channels. Expert in pricing model implementation, vendor relations management, and territory expansion.
Overview
25
25
years of professional experience
Work History
Sales Manager
Fortune Park Hotels Limited
Ahmedabad
12.2023 - Current
- Established relationships with key clients, while maintaining existing customer base.
- Developed and implemented sales strategies to increase market share.
- Monitored industry trends and competitor activities to stay ahead of the competition.
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
Regional Sales Manager - Gujarat
Sayaji Hotels Limited
Ahmedabad
10.2021 - 12.2023
- Company Overview: Core responsibility of developing and sustaining the business in terms of room nights and also room nights for the chain of hotels
- Website: https://www.sayajihotels.com/
- Core responsibility of developing and sustaining the business in terms of room nights and also room nights for the chain of hotels
- Maintaining and developing new clients through regular correspondence and professional interaction with corporates like AB Finance, Intas Pharma, Torrent Pharma, HDFC, Xylem Corporation, KAMPF Machinery etc
- Core responsibility of developing and sustaining the business in terms of room nights and also room nights for the chain of hotels
- Website: https://www.sayajihotels.com/
Associate Director of Sales - Gujarat
Orange Tiger Hospitality Pvt. Ltd. / Citrus Hotels Pvt. Ltd.
Ahmedabad
01.2021 - 10.2021
- Company Overview: Create and manage direct sales plan, convention handling specific to market assignment
- Website: https://www.othpl.com/
- Create and manage direct sales plan, convention handling specific to market assignment
- Work closely with Sales Head & General Manager West all India for New Property Analysis (for Gujarat Region), Annual budgets and business development
- Promote awareness to various corporates, incentive and association markets via travel to different cities of Gujarat
- Create and manage direct sales plan, convention handling specific to market assignment
- Played significant role in hotel acquisitions in Gujarat
- Ensuring to meet the set targets and achieved bottom line of the business by implementing company strategies
- Developed and trained Sales team at Hubli & Behcaraji for the newly opened hotels in the town for the chain of hotels
- Acquired new accounts : Eris Life Sciences, Netafim India, Inox, Cadila Pharmaceuticals, Alembic Pharmaceutical and more
- Create and manage direct sales plan, convention handling specific to market assignment
- Website: https://www.othpl.com/
- Contracting done for 3 agents for approx
- 1000 room nights a year for Goa which helped increase our hotel occupancy
Corporate Sales Manager
Radisson Blu Udaipur Palace Resort & Spa
Udaipur
01.2017 - 10.2021
- Company Overview: Handling corporate meetings, conferences and events
- Client servicing thru relationship management
- Handling corporate meetings, conferences and events
- Client servicing thru relationship management
- Tie up, promotion with media & portals to expand visibility & revenue of the hotel in Gujarat market
- Handling corporate meetings, conferences and events
- Client servicing thru relationship management
- Successfully planned and executed a familiarization trip for 200 Corporates and Travel Agents from various parts of Gujarat to our hotel in Udaipur (the highest number of people taken to Radisson Blu Udaipur for Fam Trip)
Sales Manager- Gujarat
Choice Hotels India Pvt. Ltd.
Ahmedabad
01.2016 - 01.2017
- Company Overview: Corporate, Travel agent contracting
- Website: https://www.choicehotels.com/en-in
- Corporate, Travel agent contracting
- Explore and monitor market trends for establishing new channel partners to get new business opportunities and developing new as well as existent markets for higher levels of sales and revenues
- Corporate, Travel agent contracting
- Website: https://www.choicehotels.com/en-in
- Awarded the sales person of the year for 2 years
City Manager
Choco Enterprise - Franchise of The Chocolate Room India
Surat
02.2010 - 05.2011
- Company Overview: Handling a team of 12 persons for smooth operations of the outlet
- Handling a team of 12 persons for smooth operations of the outlet
- Contracting with Vendors for supply of materials and ingredients
- Promotions in media for brand awareness and brand enhancement
- Handling a team of 12 persons for smooth operations of the outlet
Marketing In-Charge
Rajvi Hotels
Gandhidham
04.2007 - 01.2010
- Company Overview: Corporate, Travel agent servicing
- Corporate, Travel agent servicing
- Promotions thru attending various public social events
- Corporate, Travel agent servicing
F & B Service Executive
Britannia Hotels - Bolton
Bolton
12.2004 - 01.2007
- Company Overview: Handling complete operations of Bar of the hotel
- Website: https://www.britanniahotels.com/
- Handling complete operations of Bar of the hotel
- Liqour stock management (including internal and external audits)
- Operations of Restaurant in the Hotel including man power rostering
- Handling complete operations of Bar of the hotel
- Website: https://www.britanniahotels.com/
- Reduced Liquor pilferages down to 1% of the total sale
Business Development Executive
Hogger's & Tandoor Se
Ahmedabad
07.2003 - 08.2004
- Company Overview: Developing business with contracting with nearby corporates for social events and lunch parcels
- Developing business with contracting with nearby corporates for social events and lunch parcels
- Developing business with contracting with nearby corporates for social events and lunch parcels
- Developed a catering division and got a catering contract for a period 2 years running for 400 meals a day
Operations Executive
Gopi Group of Hotels (Jalaram Hotels & Respite Hotels)
Ahmedabad
07.1999 - 06.2002
- Company Overview: Handling offsite support for smooth operations of the hotels in the interior parts of Gujarat
- Handling offsite support for smooth operations of the hotels in the interior parts of Gujarat
- Helping in operations at the unit during the festive periods
- Handling offsite support for smooth operations of the hotels in the interior parts of Gujarat
- Successfully opened and operated the heritage hotel “OLD BELL GUEST HOUSE” with pre-opening and post opening for a period of 1 year
Education
Post Graduate Programe in Hospitality Management - Studied for enhancement on knowledge in terms of international exposure
Blackpook & Fylde College
Blackpool, UK12.2005
Hotel Management - Learnt the basics of Hotel Industry for 4 major departments and 3 subsidiary departments.
Institute of Hotel Management Catering Technology & Nutrition
Ahmedabad, India03.2003
Higher Secondary Certificate - Studied the commerce subjects in 12th
Gujarat State Higher Secondary Board
Ahmedabad, India03.1997
Senior Secondary Certificate -
Gujarat State Education Board (Mount Carmel School)
Gandhinagar, India03.1993
Skills
- Business-to-Business Sales
- Major Account Growth
- Competitive Market Evaluation and Market Analysis
- Sales Analytics Support
- Sales Revenue Projections
- Collaborative Relationship Development &
College Projects
Gaungzhou - Chinese Food Festival, Food & Beverage Ops Team Lead, 01/01/02, 02/01/02
Opening an Heritage Hotel In Gujarat, Project Lead, 07/01/01, 12/01/01
Mahek Punjab Di - Food Festival, Sales & Marketing, 08/01/01, 11/01/01
Languages
Gujarati
First Language
English
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2
Marathi
Elementary (A2)
A2
Affiliations
Gaungzhou - Chinese Food Festival
Food & Beverage Ops Team Lead
Worked as Team Lead for F&B Service Team
Ensuring the service standards are maintained in the time of rush Ensuring service operations for the entire phase of food Festival Planning and executing the operations for the event
Opening an Heritage Hotel In Gujarat
01.2002 – 02.2002
Prepared and presented a project covering the various aspects to be considered and impletemented to open a Heritage Hotel in Gujarat as a part of 3rd Year Project of Hotel Management curriculam.
It covered the list of licenses, procedure to procure and expected time frame for them Sales & Marketing Plan for 3 years
Operational Cost for getting the heritage property converted into an Hotel
07.2001 – 12.2001
Mahek Punjab Di - Food Festival
Sales & Marketing
Worked as Team Lead for Sales & Marketing for the festival. Tie up for sponsorship
Branding - Media adverts Sales of Entry tickets
Timeline
Sales Manager
Fortune Park Hotels Limited
12.2023 - Current
Regional Sales Manager - Gujarat
Sayaji Hotels Limited
10.2021 - 12.2023
Associate Director of Sales - Gujarat
Orange Tiger Hospitality Pvt. Ltd. / Citrus Hotels Pvt. Ltd.
01.2021 - 10.2021
Corporate Sales Manager
Radisson Blu Udaipur Palace Resort & Spa
01.2017 - 10.2021
Sales Manager- Gujarat
Choice Hotels India Pvt. Ltd.
01.2016 - 01.2017
City Manager
Choco Enterprise - Franchise of The Chocolate Room India
02.2010 - 05.2011
Marketing In-Charge
Rajvi Hotels
04.2007 - 01.2010
F & B Service Executive
Britannia Hotels - Bolton
12.2004 - 01.2007
Business Development Executive
Hogger's & Tandoor Se
07.2003 - 08.2004
Operations Executive
Gopi Group of Hotels (Jalaram Hotels & Respite Hotels)
07.1999 - 06.2002
Post Graduate Programe in Hospitality Management - Studied for enhancement on knowledge in terms of international exposure
Blackpook & Fylde College
Hotel Management - Learnt the basics of Hotel Industry for 4 major departments and 3 subsidiary departments.
Institute of Hotel Management Catering Technology & Nutrition
Higher Secondary Certificate - Studied the commerce subjects in 12th
Gujarat State Higher Secondary Board
Senior Secondary Certificate -
Gujarat State Education Board (Mount Carmel School)
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