Aravind Killada

• Product Support Engineer at Salesforce Marketing Cloud (ExactTarget) with expertise in email deliverability, automation, and platform configurations.
• Email Deliverability Specialist: Resolved issues like IP spam placement, IP blockings, DNS troubleshooting, and email bounces across ISPs (Yahoo, Gmail, Microsoft, etc.).
• Domain Configuration & Authentication: Configured Private Domains and SAP Domains by implementing DKIM, SPF, and DMARC to improve email deliverability.
• Data & Content Management: Troubleshot and resolved issues related to Data Extensions, Lists, Jobs, Email Campaigns, Content Builder, and Email Studio.
• List Detective Configuration: Experience in Standard List Detective and Custom List Detective setup for better list hygiene and compliance.
• IP Mitigation & ISP Coordination: Worked with different ISPs to mitigate dedicated IPs, ensuring high email deliverability for customers.
• Technical Documentation & Knowledge Sharing: Authored Salesforce Public & Internal Articles and created official YouTube videos on Email Studio concepts (e.g., Test Sends).
• Marketing Cloud Development: Hands-on experience with AMPScript, HTML, CSS, SSJS, SQL (Query Studio), and Guide Template Language (GTL) for automation and dynamic content.
• Web Service Integrations: Integrated REST and SOAP APIs for data transfers, triggered sends, and custom application development.
• Automation & Custom Solutions: Built custom preference centers and implemented Marketing Cloud automations using Automation Studio.
• Data Analysis & SQL: Skilled in data analysis, segmentation, and reporting, leveraging SQL for complex queries and insights.
• Agile & Collaboration: Proficient in SCRUM methodologies, using Jira, Confluence, and Slack for project management and team collaboration.
• Certified Salesforce Marketing Cloud Expert: Holds Salesforce Marketing Cloud Consultant and Marketing Cloud Developer certifications.
• Effective Communication & Stakeholder Management: Ability to translate complex technical concepts into simple terms for non-technical stakeholders, while managing risks, escalations, and business impacts.

• Developed Salesforce automation solutions using Apex, Flows, and Process Builders.
• Led the SHIELD security implementation for field encryption and key management.
• Configured Email-to-Case functionality for State Street Org with custom Lightning components.
• Worked on data migrations, API integrations, and workflow optimizations.

Mphasis (Client: CBRE & Salesforce.com), Bengaluru, India | Nov 2016 – Apr 2019

• Managed Salesforce administration and automation workflows.
• Created Validation Rules, Workflow Rules, Auto-Response Rules, Assignment Rules, and Approval Processes.
• Designed profiles, permission sets, sharing settings, and Lightning Components.