ARIJIT SARKAR

• Managed and negotiated account investments, balancing NSV value, volume commitment, visibility, brand activation, and ROI to establish sustainable customer partnerships.
• Oversee a team of 6 SEs driving sales performance across 350+ Key Accounts
• Ensured WOA placements, menu listings, and PRI back-bar dominance, achieving high visibility across focus accounts. Recognised for Project Perfect Outlet, ensuring hygiene and operational excellence.
• Planned and executed T&S activations in line with the annual ICMP calendar Scaled New Year’s Eve associations through zone-wise, brand-led activations across premium outlets
• Executed bar takeovers, club nights, and high-impact activations, enhancing brand salience and consumer engagement. Drove Brand Ambassador advocacy and led waitstaff/bartender training to improve product knowledge and upselling.
• Key Achievements ZPROS - North: Best Rated ZPROS Employee -FY24–25; Best Employee Award – ZPROS ; Winner – UCL 2.0 & JBJ 2.0; Best Award for Innovative Project Handling across NPD & 5 Stars; delivered : 103% Total NSV, 61% SPIB MS vs. 57% target, 107% BIO Vol achievement

TSM : South Kolkata & South 24 Parganas
March 2021 – March 2025

• Manage a substantial portfolio, including 40,000 cases of BII and 1,000 cases of BIO, focusing on top outlets in Bengal.
• Oversee a team of 9 SEs and 20 Brand Advocates, driving sales performance across 400 outlets.
• Spearhead initiatives to enhance customer sales during festival seasons, boosting brand visibility and engagement.
• Focused on BIO and BII Scotch brands, achieving significant sales growth and market penetration.
• Focused on BIO and BII Scotch brands, achieving significant sales growth and market penetration.
• Developed and executed promotional strategies to drive brand awareness and sales in the region.

KAM : North Bengal & Sikkim

March 2018 – March 2021

• Managed strategic Key Accounts across North Bengal & Sikkim, covering Kalimpong, Darjeeling, Siliguri and key tourism markets.
• Organised major events, including New Year’s Eve celebrations and high-profile Bollywood events.
• Drove On-Trade & Off-Trade business growth through account-specific commercial plans, visibility and activation strategies
• Managed annual negotiations, commercial investments and account-wise business plans
• Delivered business growth by identifying new account opportunities, improving distribution and strengthening brand presence

• Spearheaded the launch of ITC’s Frozen HORECA division, establishing and maintaining strong relationships with HORECA owners and managers.
• Directed sales and distribution of B Natural Juice, increasing market presence and numeric distribution in major accounts, effectively competing against leading brands like Tropicana and Real.
• Managed diverse portfolio across segments including Railways, Education, Ship Chandlers, Entertainment, Gifting, Healthcare, HORECA, Government, Office, and Industrial accounts, enhancing customer engagement and satisfaction.
• Covered divisions such as Foods, Personal Care, and Frozen products, emphasising high-performing SKUs like Atta and Personal Care ranges to drive sales growth.

• Directed sales activities across Kolkata and South Bengal regions, ensuring alignment with market trends and customer needs.
• Coordinated distribution of Dabur Foods items across HORECA and other channel sales divisions, prioritising brands such as Real Juices, Dabur Honey, Hajmola, and Cornflower to maximise market presence.
• Managed distributor relationships for Foods and Non-Foods categories, overseeing forecasting, CNF control, distribution, customer feedback, and branding initiatives.
• Oversaw Non-Foods division products including Odonil, A1 Cubes, and Fem category
• Assisted in managing operations for mid-level to 3-5 star hotels and supported the IRCTC North Wing office and IRCTC Base Kitchens at Howrah and Sealdah Railway Stations.