Hi, I’m
ASHA RANI SOREN
AREA SALES MANAGER
Bengaluru
Overview
2022
years of professional experience
2011
years of post-secondary education
Work History
G Mobile Devices Pvt Ltd
Area Sales Manager
3 2021 - 10.2021
Job overview
- Distributor Management.
- Responsible for primary sales by coordinating with 5 distributors in two districts.
- Appointed new distributor for unserved area, thereby increasing overall primary sales.
- Consistently achieving and exceeding monthly sales targets.
- Achieved the highest primary in the territory in July 2021.
- Retail Management.
- Managed retail sales of Tecno mobile brand in 2 districts of Rajasthan, Jodhpur, and Pali.
- Oversaw Secondary sales at 300+ outlets and Tertiary Sales from these outlets.
- Consistently achieving and exceeding monthly sales targets.
- Retail Promotion.
- Implementation of monthly promotion schemes through communication to all stakeholders.
- Created 20+ New Promoter Outlets; ensured productivity of Promoter Outlets & Promoters.
- Increased Width of Distribution (WOD) by 30+ new outlets in unserved area, and previously uncovered WOD.
- Retail Marketing.
- Aided in the execution of Marketing Activity in the retail market for scheme promotion.
G Mobile Devices Pvt Limited
Management Trainee
09.2020 - 03.2021
Job overview
- Worked on the project of achieving leadership position at tier 3 cities where brand already was at a challenger position.
- Conducted market visit to develop deeper understanding of general trade in tier 3 cities.
- Interacted with Distributors and retailers to comprehend general trade, identify driving factors and lacuna in the sales strategy.
- Used company reports to analyze sales.
- Gained knowledge of company policies, protocols and processes.
- Developed problem-solving abilities through hands-on experience with real-life business scenarios.
SunStrategic
Intern
04.2019 - 05.2019
Job overview
- Preparation of Project Proposal
- CSR project proposal on rural welfare and enhancing app engagement in 2 states for national newspaper
- Social media plan for promotion of product launch, lead generation, improving online presence
- Created a content marketing based social media plan for a real estate firm, wrote two sample reviews
- Conceptualized social media based content marketing for a finance company to generate business leads
- Research
- Researched for scope of digital marketing business expansion in Canada in a niche market
- Data Compilation
- Assisted Online Reputation Management team with initial data generation, compilation & presentation
Food Corporation of India
Assistant Grade III (Technical)
04.2016 - 05.2018
Job overview
- Transactions management
- Individually managed and recorded transactions worth ~ 600 Crs in Financial Accounting Program
- Administered sales information under 8 Govt welfare schemes including Defence, AAY, Mid Day Meal
- Collaborated with 30+ managers across 3 offices under District Office to manage reimbursements
- Vendor Management
- Dealt with the FCI vendors & evaluated the refund claims payable to Collectors for unlifted food grains
- Regularly analyzed monthly stock accounts for refund under govt schemes & approved refunds of 40+ Cr
- Tax Management
- Responsible for reconciling the existing accounting statements with the newly introduced GST
- Coordinated with regional office to remit GST through regular management reports such as GSTR1 & 2
- Shared quarterly sales reports with regional office & senior management to ensure compliance with VAT
- Data Integration & Analysis
- Managed the local books of account such as Sales ledger, Scheme wise reports, Sales reports
- Analysed the effectiveness of various GoI schemes such as MDM & prepared KPI reports
Education
IIM LucknowLucknow
MBA
04.2001
University Overview
Percentage: 4.49/10
Banaras Hindu University
M.Sc. Botany from Botany
06-2012
University Overview
Percentage: 80.70
St. Xavier’s College, RanchiRanchi, India
B.Sc. Botany (Hons) from Botany
06-2010
University Overview
Percentage: 76.62
Kendriya Vidyalaya, Hinoo, RanchiRanchi, India
CLASS XII (CBSE)
06-2007
University Overview
Percentage: 69
Kendriya Vidyalaya, Hinoo, RanchiRanchi, India
CLASS X (CBSE)
06-2005
University Overview
Percentage: 63
Skills
Sales team supervision
Accomplishments
Accomplishments
- Attained AIR 109/789 National scholarship UGC JRF (~INR 15 Lakhs) in Life Sciences 2012
- AIR 54/644 National Level Research Scholarship CSIR JRF in life Sciences of INR 15 lakhs 2012
- AIR 1831 amongst 10737 Life Sciences candidates appearing in GATE 2012; Scored-300
- AIR 54; acquired Eligibility of Lectureship by University Grant Commission in Life Sciences 2012
Age
Age
34Certifications
Certifications
- Digital Marketing Program From NIIT 2022
- Python: Basic Maths, Beginner DSA, Arrays, Strings, Sorting, Greedy Algorithms on Codechef 2023
- SQL Basic, SQL- Intermediate and SQL- Analytics Case Studies on Codechef 2024
- Google Ads Search Certification 2024
- Foundation of R Software -NPTEL Online Certification from IIT Kanpur with consolidated score of 78%.
- Marketing Research and Analysis -NPTEL Online Certification from IIT Roorkee with consolidated score of 87%.
- Decision Making with Spreadsheet-NPTEL Online Certification from IIT Roorkee with consolidated score of 77%.
Personal Information
Personal Information
Gender: FemaleExtracurricular Activities
Extracurricular Activities
- Marathon - Participated in 5 Km marathon, 11th Lucknow City Run at Manfest-Varchasva, IIM Lucknow 2019
- Public Speaking - Member of IIM Lucknow Toastmasters; participated in Humorous Speech Competition 2018
- Silver medalist in the event of Throwball the Regional competition in FCI among 7 teams
- Secured third position in the event of 100 meters running in the Regional competition in FCI among 14 competitors
- Ranked as the first runner up in the Regional Futsal competition in FCI amongst 7+ teams
- Second position in the Table Tennis tournament at regional level in FCI among 14 contestants
Positions Of Responsibility
Positions Of Responsibility
- Liaison, Placements, 2019, Acted as Company Liaison for 3 companies & helped in 100 % placements for 2019-21 batch, Facilitated interview and GD processes in co-ordination with operations and controls teams
- Mentorship, IIML, 2019, Mentored 4 students for WAT-PI preparation; conducted 2 mock interviews & 2 wat reviews
- 2018-Elected as President SC&ST Welfare Association of district level committee amongst 100+ employees of three offices of FCI, Led a 20-member core committee meant to address grievances of 100+ ST & SC employees.
- Member, District Cultural & Sports Committee, 2017, District sports & cultural committee, of 10 members, for 200 staff of District Office Nagpur, FCI, Aided 35+ staff of District Office for participation in 8 sports events at the regional competition, Coordinated 3-day event Ambedkar Jayanti with budget of INR 30,000/-, footfall of over 200 employees, Organized poster exhibition; footfall of 200+; ideated the novel idea of voting to select the winners
- Class Representative, 2009, for two semesters of graduation at St. Xavier’s College Ranchi, acted as liaison, In-charge of Departmental Library for two semesters and managed students demands for books
Timeline
Management Trainee
G Mobile Devices Pvt Limited
09.2020 - 03.2021
Intern
SunStrategic
04.2019 - 05.2019
Assistant Grade III (Technical)
Food Corporation of India
04.2016 - 05.2018
IIM Lucknow
MBA
04.2001
Area Sales Manager
G Mobile Devices Pvt Ltd
3 2021 - 10.2021
Banaras Hindu University
M.Sc. Botany from Botany
St. Xavier’s College, Ranchi
B.Sc. Botany (Hons) from Botany
Kendriya Vidyalaya, Hinoo, Ranchi
CLASS XII (CBSE)
01.2007
Kendriya Vidyalaya, Hinoo, Ranchi
CLASS X (CBSE)
01.2005
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