Ashish Jain
Gurugram
Summary
CEO/ COO/ Business Head- Business Advisory/ FMCG / D2C E-Commerce
A qualified sales & marketing professional in innovative thinking to provide creative solutions in sales & marketing, product management, Go-To-Market GTM, brand positioning, E-commerce, channel innovations and customer acquisitions.
Overview
16
16
years of professional experience
Work History
Chief Operating Officer
Sush Essentials, (SEREKO) (D2C Skincare Ecomm Start-up)
03.2022 - 03.2024
- Successfully mentored the founder of the D2C start-up, to use offline/ online (D2C) channels to offer innovative mind skin connection products, to accomplish a ground-breaking 30% market penetration within the first quarter.
Director- Business Advisory, Consumer Products
Ernst & Young (E&Y)
Delhi, Pune, & Mumbai
04.2015 - 09.2020
- Demonstrated stewardship to provide critical strategic directions to roll out plans and implement mandates across CPG businesses including beverages, foods, edible oil and crop nutrition to meet goals for accelerated growth.
VP Sales- PO1 (Food & Beverage), Business Transformation
PepsiCo India
03.2014 - 03.2015
- Chalked out a strategic roadmap, specializing in GTM transformation, to address business challenges, thereby attaining a 15% improvement in distribution efficiency as well as accomplishing cost optimization by 10%.
VP Sales, Head- Customer Marketing
PepsiCo India
07.2013 - 02.2014
- Essayed a success story by developing a market execution campaign using a 'Market Share x Stock depth' matrix, which resulted in a 20% increase in SKU count availability together with a 15% uplift in market share in key regions.
VP Sales, Unit Manager
PepsiCo India
Hyderabad
01.2011 - 06.2013
- Duly acknowledged for resilience & exemplary performance and felicitated with the prestigious Presidents Ring of Honour Award.
General Manager/ Senior Brand Manager- 7UP
PepsiCo India
Gurugram
05.2009 - 12.2010
- Championed efforts to prepare a clearly defined master brand strategy after market research & analysis, to remodel brand building for 7UP (INR 1K Cr
- Turnover) with brand positioning as a lemon refreshment expert.
Project/ Brand Manager- Nimbooz
PepsiCo India
Gurugram
02.2008 - 05.2009
- Duly acknowledged for exemplary performance and felicitated with the prestigious Global Insights to Innovation Award.
Education
Post Graduate Diploma - Business Management- Marketing & Finance
Institute of Management Technology
01.2001
Bachelor’s Degree - Commerce
Shri Ram College of Commerce, Delhi University
01.1999
Skills
- Strategic Management
- Offline & Online Sales
- RTM transformation
- Business Transformation
- E-commerce
- Product Marketing
- Social Media Marketing
- New Product Development
- Business Development
- Team Leadership
Languages
- Fluency in English & Hindi
Timeline
Chief Operating Officer
Sush Essentials, (SEREKO) (D2C Skincare Ecomm Start-up)
03.2022 - 03.2024
Director- Business Advisory, Consumer Products
Ernst & Young (E&Y)
04.2015 - 09.2020
VP Sales- PO1 (Food & Beverage), Business Transformation
PepsiCo India
03.2014 - 03.2015
VP Sales, Head- Customer Marketing
PepsiCo India
07.2013 - 02.2014
VP Sales, Unit Manager
PepsiCo India
01.2011 - 06.2013
General Manager/ Senior Brand Manager- 7UP
PepsiCo India
05.2009 - 12.2010
Project/ Brand Manager- Nimbooz
PepsiCo India
02.2008 - 05.2009
Post Graduate Diploma - Business Management- Marketing & Finance
Institute of Management Technology
Bachelor’s Degree - Commerce
Shri Ram College of Commerce, Delhi University
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