Ashok Kumar N A

- Drive business growth by sourcing customers for Business Loans, Personal Loans, Loan Against Property (LAP), Housing Loans, Doctor Loans, and CA Loans.

- Lead and manage a team of 120 field sales executives, and 4 Relationship managers/Area Sales Managers.

- Responsible for achieving ₹40 Cr monthly portfolio targets, ensuring ₹25 Lakhs productivity per FSE and Additionally ₹2.5 Cr individual targets for Relationship Managers/ASM's.

- Set sales targets and KPIs, conduct regular performance reviews, and monitor field productivity.

- Build and maintain relationships with DSAs, connectors, and channel partners to generate quality business leads.

- Collaborate with credit, risk, and operations teams to ensure smooth loan processing and timely disbursement.

- Monitor loan pipeline and team productivity while preparing daily, weekly, and monthly MIS reports.

- Successfully launched Two Fintech Programs/Projects sush as Amazon Pay, and BharatPe across South Region of India ( KA, TS, AP & TN )

- Managed a large sales force of 200 Field Sales Executives, 20 Team Leads, 4

Area Sales Managers and 2 State Heads along with HR operations.

- Achieved 25,000+ merchant acquisitions per month with a 70% active transaction rate.

- Generated ₹ 300 Cr monthly revenue growth through merchant transaction volumes.

- Worked on the sales and deployment of BharatPe EDC machines, merchant loan products and Soundbox devices.

- Delivered 800 EDC machine sales and 10,000 soundbox deployments per month.

- Built and managed a ₹80 Cr portfolio for BharatPe through payment and lending products.

- Provided detailed business reports and market insights to senior leadership.

- Managed city-wide sales operations, merchant acquisition, and revenue targets for digital payment solutions.

- Led and mentored a high-performing team of 120 Field Sales Executives (FSEs), 10 Team Leaders (TLs) and 2 Area Sales Managers (ASMs)

- Consistently achieved 18,000+ merchant acquisitions per month while maintaining a 68% active transaction rate.

- Designed and executed merchant engagement strategies to improve transaction frequency, retention, and overall business performance.

- Achieved ₹200 Crore in monthly revenue by expanding and activating the merchant base.

- Prepared and presented daily, weekly, and monthly business performance reports to senior management for strategic decision-making.

- Drove merchant retention initiatives through regular follow-ups and reactivation programs for inactive and dropped-off merchants.

- Managed end-to-end recruitment, onboarding, and field training of new sales executives, ensuring strong product knowledge and sales readiness.

- Spearheaded merchant business loan acquisition initiatives, resulting in ₹25 Crore in monthly loan disbursements from actively transacting merchants.

- Collaborated closely with MIS and HR teams to streamline attendance tracking, workforce management, recruitment processes, and incentive/pay-out disbursements.

- Managed and led a field force of 150 Field Sales Executives (FSEs) and 12 Team Leaders (TLs) across multiple territories in South Bengaluru, driving sales performance and operational excellence.

- Consistently achieved 22,500+ merchant acquisitions per month while maintaining a 71% active transaction rate.

- Led Bengaluru to become the No. 1 transacting city among 10+ cities nationwide, delivering exceptional business growth and merchant engagement.

- Monitored field operations and team productivity through comprehensive daily, weekly, and monthly MIS reporting, enabling data-driven decision-making.

- Strengthened merchant relationships through regular follow-ups, issue resolution, and engagement initiatives, ensuring sustained transaction activity and customer satisfaction.

- Generated and contributed to ₹330 Crore in monthly revenue through strategic merchant acquisition, activation, and transaction growth initiatives.

- Partnered closely with HR and cross-functional teams to manage recruitment, attendance governance, workforce planning, and incentive/pay-out disbursements for field teams.

- Conducted regular performance reviews with Team Leaders, identifying growth opportunities and implementing action plans to achieve business targets.

- Ensured high levels of operational efficiency, sales productivity, and compliance across the field sales organization.

- Managed telecom distribution operations across a network of 750+ retail outlets, ensuring market penetration and business growth within the assigned territory.

- Handled and developed a network of 6 distributors, driving primary, secondary, and tertiary sales while maintaining strong channel relationships.

- Consistently achieved monthly targets of 12,500 SIM activations, 6,000 Mobile Number Portability (MNP) conversions, and ₹92 Crore in recharge revenue.

- Led and mentored a team of 12 Field Officers (FOS) and 6 Connectivity Digital Sales Specialists (CDSS), driving execution excellence and target achievement.

- Increased SIM sales, recharge volumes, digital transactions, and customer acquisitions through effective market development and sales strategies.

- Managed end-to-end sales operations for SIM cards, recharge products, and JioPhone devices, ensuring seamless channel execution and distributor engagement.

- Achieved 85% UAO (Unique Acquisition Outlet) and 90% URO (Unique Recharge Outlet) participation, significantly enhancing retailer engagement and market coverage.

- Ranked among the top-performing Jio Centres by driving JioPhone sales through innovative market activation campaigns, including Canopy Activities, Umbrella Campaigns, Promotion Tables, and Retail Engagement Programs.

- Successfully sold 25,000+ JioPhones per month, consistently exceeding sales targets and expanding market share.

- Generated ₹55 Crore in revenue through JioPhone sales and associated first-recharge activations, contributing significantly to overall business growth and profitability.