Ashwini Shetty
Digital Marketing
Bengaluru
Summary
Digital marketing Specialist proficient in crafting, fine-tuning and optimizing creative campaigns that deliver outstanding results. I am a problem solver and innovative thinker with a knack for managing brand strategies and content. I'm passionate about leading teams and tackling challenges head-on to deliver exceptional results. I'm seeking for a full-time role that complements my extensive marketing skills to grow both personally and professionally.
Overview
9
9
years of professional experience
Work History
Senior Marketing Specialist
Founding Years Pvt Ltd.
09.2022 - Current
- Skillful management and optimization of Google Ads, handling a substantial budget exceeding 2.5 million with a 2X return on profit
- Reducing the CPL from 3k to 1.5k and increasing the lead number
- Proficiency in email campaign development, nurturing, and promotional activities
- Expertise in web form creation and management, ensuring seamless functionality
- Collaborative work with the team to continuously enhance SEO outcomes
- Tracking conversions using Google Tag Manager
- Comprehensive report generation and analytics using Google Analytics
- Optimizing Google My Business for organic reach.
- Boosted brand awareness by developing and executing targeted marketing campaigns.
- Mentored junior team members by providing guidance on best practices in marketing strategy development and execution.
- Implemented data-driven performance tracking systems to continuously refine marketing strategies for optimal results.
Senior Associate
Google
02.2022 - 07.2022
- Effective leadership resulted in high revenue through marketing campaign success
- Implemented mobile app performance tracking for accurate measurement
- Proficiency in diverse CMS, website platforms, and social media channels.
- Collaborated with cross-functional teams to drive successful completion of complex projects within deadlines.
- Consistently maintained strong relationships with clients, ensuring clear communication and timely updates on project progress.
- Generated sales reports and presentations for senior management.
Senior Implementation Specialist
Regalix
07.2018 - 02.2022
- Experienced in offline conversion tracking and various CRMs for efficiency
- Prioritized customer satisfaction with high standards in competitive markets; Firebase pilot project success
- Worked on all tracking metrics in Google Ads and Google Analytics
- Troubleshooting high-level data discrepancy in Ads and business backend.
- Facilitated seamless handoffs between project teams, ensuring a consistent experience for clients from sales to implementation stages.
- Explained complex, technology-related issues in basic, understandable terms to clients.
Technical Support Specialist
Hinduja Global Solutions
06.2016 - 07.2018
- Online resolution of modem/router queries, providing effective troubleshooting solutions
- Addressing billing-related issues via telephone assistance
- Supporting customers with internet concerns, including network security and password resets
- Delivering comprehensive assistance for various internet-related matters.
Technical Support Admin
Diya Systems, Mangalore
06.2015 - 07.2016
- Proficiency in email management, offering Level 1 technical, billing, and sales support
- Skilled in troubleshooting website and server issues, delivering tailored solutions
- Expertly managing billing and sales concerns with precision.
Education
Bachelor of computer application -
ISDM College of Business Management
Skills
Google Adwords
Email and WhatsApp Marketing
Google Analytics
Google Tag Manager
CRM
Salesforce
Google My Business
Digital Marketing
Communication
Meta Marketing
Customer Service
Friendly, Positive Attitude
Teamwork and Collaboration
Microsoft Suite
Disclaimer
The information stated above is true to the best of my knowledge and belief.
Timeline
Senior Marketing Specialist
Founding Years Pvt Ltd.
09.2022 - Current
Senior Associate
Google
02.2022 - 07.2022
Senior Implementation Specialist
Regalix
07.2018 - 02.2022
Technical Support Specialist
Hinduja Global Solutions
06.2016 - 07.2018
Technical Support Admin
Diya Systems, Mangalore
06.2015 - 07.2016
Bachelor of computer application -
ISDM College of Business Management