Ayish Haya Rashid
Customer Executive
Ottapalam
Summary
A motivated MBA graduate with practical experience in the sales domain, skilled in lead generation, client acquisition, and achieving sales targets. Looking for an opportunity to apply marketing knowledge and financial acumen to enhance business growth and customer satisfaction.
Overview
1
1
year of professional experience
4
4
Certifications
2
2
Languages
Work History
CUSTOMER EXECUTIVE
VARUN BEVERAGES LIMITED(PEPSICO)
04.2025 - Current
- Managed HoReCa channel accounts, including hotels, restaurants, and caterers, across the assigned territory.
- Led the frontline sales team to achieve sales targets and expand market coverage.
- Managed distributors, key accounts, and retail outlets across the assigned territory.
- Trained pre-sales staff and two new team members to improve productivity.
- Monitored KPIs such as sales growth, market share, and outlet expansion.
- Executed local promotions to boost brand visibility and sales.
- Handled 500+ customer interactions monthly across multiple channels.
- Prepared daily MIS and performance reports using sales data.
Education
Masters of Business Administration - Marketing and Human Resources
DC School Of Management And Technology
Idukki, India01.2025
B.Com - Computer Applications
SCMS School of Technology And Management
Ernakulam, India01.2023
Skills
Team leadership
Clear communication
Effective problem resolution
Client interaction
Prioritization and scheduling
Finalizing Deals
Certification
Earned a skill training certificate in hr specialist
Timeline
CUSTOMER EXECUTIVE
VARUN BEVERAGES LIMITED(PEPSICO)
04.2025 - Current
Masters of Business Administration - Marketing and Human Resources
DC School Of Management And Technology
B.Com - Computer Applications
SCMS School of Technology And Management
PROJECT
STUDY ON THE EFFECTIVENESS OF THE PERFORMANCE APPRAISAL SYSTEM AT VARUN BEVERAGES LIMITED
- Analyzed performance appraisal system at Varun Beverages using feedback from 80 employees
- Identified 56% dissatisfaction and strong link between fairness and satisfaction (p = 0.014)
- Found appraisal outcomes boosted motivation for over 66% of employees
- Recommended rater training and 360-degree feedback to improve effectiveness
INTERNSHIP
MANE KANCOR INGREDIENTS PVT.LTD, COCHIN
HR INTERN
15/04/2024-14/06/2024
- Provided support in developing and maintaining employee files, including onboarding paperwork and other documents.
- Organized and stored employment forms and information.
- Engaged in preparing muster roll.
AVODHA
ACADEMIC COUNSELLOR
1/04/2023 - 10/11/2024
- Developed and implemented counseling strategies to assist students in academic, personal, and career development.
HEDGE EQUITIES MARKET RESEARCH
10/11/2022 - 10/12/2022
- Compiled industry-specific reports summarizing relevant data points
AASHMAN FOUNDATION
EVENT MANAGEMENT INTERN
10/4/2021 - 10/12/2021
- Maintained records of all activities related to various projects.
- Assisted in the organization of events such as conferences, seminars, and workshops
References
Mohammed, Ashiq, Professor, Department of Business Management, muhammadashiq@dcschool.net, 9445638198, DC School Of Management And Technology, Idukki,