Ayushi Agarwal
Kolkata
Summary
Aspiring MBA candidate seeking to deepen marketing knowledge, driven by a passion for the field and a proven track record as a digital marketing executive. Eager to apply analytical and leadership skills to excel in MBA studies and contribute to the marketing domain.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Business Development Associate
Brandistry
Kolkata
12.2023 - Current
- Establishing and nurturing strong relationships with clients, ensuring satisfaction and repeat business
- Creating pitch decks and marketing proposals
- Collaboration with internal teams to ensure seamless execution and delivery of services
- Application of strong negotiation skills to secure favourable terms and agreements with clients
- Playing a key role in expanding market presence and reaching new customer segments.
Digital Ads Executive
Brandistry
Kolkata
08.2023 - 10.2023
- Planned and executed digital advertising campaigns for maximum reach and engagement
- Skilled in managing ad budgets effectively to achieve optimal ROI and campaign success
- Demonstrated expertise in various ad objectives, including Lead Generation, Awareness, Page Likes, etc
- Implemented A/B testing strategies to refine and enhance ad effectiveness, also generated insightful reports, providing clients with clear performance insights.
Social Media Executive
Brandistry
Kolkata
07.2022 - 07.2023
- Developed engaging social media content to enhance brand visibility and audience engagement
- Handled social media accounts for 20+ clients that includes fashion, fitness, healthcare, retail, finance & other services
- Managed and optimized social media advertising campaigns for maximum reach and impact
- Involved in end-to-end management, planning, strategizing, content creation & execution for the assigned accounts
- Provided regular reports and insights on social media performance to the client’s team
- Managed daily communication with clients to understand their business objectives, take feedbacks & maintain relationship at all levels.
Digital Marketing Intern
Brandistry
Kolkata
01.2022 - 06.2022
- Successfully managed and curated content across various social media platforms to enhance brand visibility
- Maintaining strong client relationships, providing updates on campaign progress and addressing client feedback and concerns
- Staying updated on industry trends, incorporating innovative approaches into digital marketing strategies
- Utilized analytics tools to assess campaign performance, providing insights for strategy refinement
- Provided support in planning and executing digital advertising campaigns across various channels.
Education
B.COM (H) -
The Bhawanipur Educational Society College
01.2022
ISC -
Agrasain Balika Siksha Sadan
01.2019
ICSE -
Agrasain Balika Siksha Sadan
01.2017
Skills
- MS Office (Word, Excel, PowerPoint
- Zoho Social
- Facebook Ads
- Customer Relationship Management
- Account Management
- Lead Development
- Sales Proposal Creation
- Market Research
- Lead Generation
Certification
- Received a recommendation letter from Brandistry's head, highlighting outstanding contributions and commitment to excellence within the company.
- Certified Digital Marketeer from NIHT Institute.
- Achieved NSE Academy's Financial Markets Certification, demonstrating fundamental knowledge of financial markets.
- Received a certificate for participating in the BSF Marathon 2017, supporting martyrs and promoting social responsibility.
- Certified for active participation in the annual cultural dance event for three years, showcasing spirit and passion for dance.
- Featured in the Kathmandu Today newspaper for my dedication and expertise in dance, highlighting enthusiasm in the field.
Languages
- English
- Hindi
- Bengali
Projects & Extracurricular Activities
- Successfully conducted a survey on ‘Social Media Marketing’ & achieved 100+ responses for project completion.
- Showcased talents in cultural performances, fostering passion and teamwork.
- Actively participated as a dedicated member of Bharat Scouts and Guides for three years, demonstrating commitment to community service.
- Dedicated time to volunteer activities during any cultural program or functions held in school.
Hobbies and Interests
- Travelling
- Exploring social media platforms for trending content
- Dance
Timeline
Business Development Associate
Brandistry
12.2023 - Current
Digital Ads Executive
Brandistry
08.2023 - 10.2023
Social Media Executive
Brandistry
07.2022 - 07.2023
Digital Marketing Intern
Brandistry
01.2022 - 06.2022
B.COM (H) -
The Bhawanipur Educational Society College
ISC -
Agrasain Balika Siksha Sadan
ICSE -
Agrasain Balika Siksha Sadan
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