Seasoned Leader; offering over 19 years of experience in driving Sales, Marketing, and Business Development across diverse sectors, including Government, BFSI, PSU, Corporates, IT and industrial clients, focusing on Audio Visual, IT, and Power Electronics solutions.
Proven track record in managing sales of high-tech solutions such as Audio and Video conferencing, unified communications, interactive displays, digital signage, Active LED; UPS, and industrial automation products, successfully catering to key market segments.
Demonstrated ability to lead regional teams, develop channel partners, and formulate go-to-market strategies that drive business growth, with notable success in scaling business operations by 180 X and expanding market reach.
Adept at securing large, high-value government and corporate orders, with key wins such as multi-crore deals with West Bengal Panchayat, High Court, National Insurance, Education; Health and PSU enhancing company presence in untapped markets.
Extensive experience in building and nurturing strategic partnerships with over 750+ partners, regional distributors, and large systems integrators, ensuring market penetration and business expansion across Eastern India.
Instrumental in growing regional revenues from INR 50 lakhs to INR 90 crores over 12 years, with significant contributions to projects in UPS, data centers, smart cities & industrial automation, ensuring high ROI for stakeholders.
Skilled in developing market-specific strategies, pricing models, and customer-centric solutions to achieve business objectives, leveraging deep understanding of client needs and technology trends in AV, IT & power electronics.
Strong inclination towards innovation & creativity with merit of winning various awards & recognitions; capable of championing innovation and being acquainted with the latest market requirement
Overview
20
20
years of professional experience
Work History
Regional Manager East and Bangladesh
Harman International India Pvt Ltd
kolkata, india
11.2025 - Current
Taking care of the entire Eastern region (West Bengal; Odisha; Bihar/Jharkhand; Assam/N.E and Bangladesh) for B2B business for all product lines of Harman.
Key Products Managed:
JBL Professional Speakers.
Crown Professional Amplifiers.
BSS Digital Signal Processors.
AKG Microphones.
Martin Professional Lights
AMX Video Distribution products and Automation controllers
Dbx Speaker management systems
Souncraft Mixers
Zonal Head (East)
Peoplelink Unified Solutions
Kolkata
04.2022 - 11.2025
Key Products Managed: Video conference solutions/Audio Conference Solutions, AIO DSPs/ Ceiling hanging Microphone/ Amplifiers/Chairman Delegate/Hand held Microphones, PTZ cameras/Webcams/Speaker tracking/ Audio tracking camera, Active LED; Interactive Flat Panels, Digital Podiums
Achieved 15X business growth over the past 2 years, driving exceptional revenue increases.
Honored with the Best Zone Head Award in 2023 for outstanding leadership and performance.
Successfully secured major Govt contracts, including: INR 6 Cr project for the High Court (804 locations for All-in-One DSPs and UHF), INR 3 Cr project for West Bengal Panchayat (250 locations), Active LED P2.5 (21ft x 9ft) x 2 units at Ranchi University.
Successfully developed Distributor ecosystem along with 750 + Partners. Also developed major accounts including PWD, IIT; IIM; UCO bank; Webel; WTL; NIT; High court; AIIMS; Health department; Panchayat and rural department; MCL; OCAC; Apeejay; Beltron; Police and Prison; Techno India group; etc. contributing to substantial revenue growth.
Formulating and executing go-to-market strategies to drive business development.
Building and expanding channel partners and distributor networks across West Bengal, Orissa, Assam, Jharkhand, and Bihar.
Developing relationships with key strategic accounts and nodal agencies to secure large project deals.
Collaborating with top management to shape strategic vision, implement change, and enhance regional business growth and productivity.
Leading, motivating, and guiding the regional team to achieve sales targets.
Senior Regional Sales Manager
Panasonic India Pvt. Ltd.
Kolkata
02.2021 - 03.2022
Key Products Managed: Large Format Commercial Display, Interactive Touch Display, Active LED walls, Indoor/Outdoor solution, Video wall solutions, Signage Solutions.
Onboarded and expanded a network of over 200 partners across the region, enhancing market coverage.
Established multiple regional distributors within a short span of 12 months, accelerating business growth.
Regional Sales Manager
Samsung India Electronics Pvt. Ltd.
Kolkata
07.2018 - 01.2021
Key Products Managed: Large Format Commercial Display, Interactive Touch Display, Active LED walls, Indoor/Outdoor solution, Video wall solutions, Signage Solutions.
Secured BELTRON Bihar Police's largest regional order for 1,050 display units.
Won IIT Kharagpur's largest outdoor display order for 24 units.
Delivered video wall solutions for Kolkata Police, Bandhan Bank, and Nagaland CM's boardroom.
Executed key projects for Kolkata Film Festival and smart classroom interactive boards.
Added 750+ partners and developed 100+ large accounts, including WEBEL, Kolkata Police, and BELTRON.
Developed 100+ Large Accounts like WEBEL; JAPIT; Kharagpur IIT; Kolkata Police; BELTRON; AMTRON; OCAC; PWD; IDCO; High court; Assam Police; Bandhan Bank; Merlin to name a few.
Key Accounts: National Insurance; TATA; ONGC; IOCL; Geological Survey of INDIA, CESC, Police and Judiciary, AMTRON, WEBEL, PWD, SMART City Bodies, JAPIT, OKCL, OCAC, BELTRON, Airport Authority, PGCIL, BSNL, IIT; Bandhan Bank, Handling Large SI like L&T, Honeywell, Orange, Tata; CMS and Strategic alliances with Large Consultants such as KPMG, PWC, Deloitte, STUP, JACOBS.
Regional Manager
Delta Power Solutions India Pvt. Ltd.
Kolkata
03.2006 - 06.2018
Key Products Managed: UPS (1KVA to 4000KVA)/ Power Solutions (AC-DC Chargers); DC-DC converters; Batteries; Inverters, Projectors (DLP), Video walls (DLP), Industrial Automation solutions (HMI/PLC/VFDs), Solar Solution, PDU/PDC for Industrial/Data center/IT applications.
Increased regional business revenue from INR 50 Lacs in 2006 to INR 90 Cr by 2018.
Secured National Insurance Lithium Ion UPS order worth INR 20 Cr and Data Center projects.
Delivered major projects for BSNL (25 Cr), Geological Survey of India (2 Cr), and Ranchi Dial 100 (2 Cr) Surveillance.
Executed significant data center projects for Vodafone, Airtel, and RBI Patna.
Led industrial UPS and automation projects for Tata, Usha Martin, Durgapur steel plant.
Education
Executive Certificate Programme - Digital Marketing and Social Media, Strategy
IIM Raipur
01.2021
MBA - Marketing Management, Telecom Management
Amity Business School
Noida
01.2006
B.E. - Electronics
Priyadarshini College of Engineering, Nagpur University
01.2003
Skills
Sales & Business Development
Strategy
Government & Institutional Sales
Key Account Management
Channel Sales & Partner Management
Business Continuity Planning
Business Process Reengineering
Strategic Partnerships & Alliances
Top & Bottom Line Profitability
Market Penetration & Expansion
Revenue Growth & Client Relationship Management
Brand Positioning & Product Launch
Virtual Smart Classroom and Training Room Hybrid Solution
E-Courtroom solution
Meeting room and boardroom VC Solution
Telemedicine solution
Leadership & Delegation
Visionary & Decision Making
Good Listener & Communicator
Negotiation & Conflict Mgmt
Languages
English
Hindi
Bengali
Websites, Portfolios and Profiles
Linkedin.com/in/b4barun
Timeline
Regional Manager East and Bangladesh
Harman International India Pvt Ltd
11.2025 - Current
Zonal Head (East)
Peoplelink Unified Solutions
04.2022 - 11.2025
Senior Regional Sales Manager
Panasonic India Pvt. Ltd.
02.2021 - 03.2022
Regional Sales Manager
Samsung India Electronics Pvt. Ltd.
07.2018 - 01.2021
Regional Manager
Delta Power Solutions India Pvt. Ltd.
03.2006 - 06.2018
Executive Certificate Programme - Digital Marketing and Social Media, Strategy
IIM Raipur
MBA - Marketing Management, Telecom Management
Amity Business School
B.E. - Electronics
Priyadarshini College of Engineering, Nagpur University
Regional Sales Manager - East, Central India & Bangladesh at Kingston Technology Far East CorporationRegional Sales Manager - East, Central India & Bangladesh at Kingston Technology Far East Corporation