Subhadip Basu
Regional Sales Manager | Business Development | Team Leadership
Kolkata,West Bengal
Summary
Highly accomplished and results-oriented Senior Sales and Business Development professional with over 19 years of extensive experience in IT software, hardware, AV, networking, and telecom distribution. Proven expertise in driving sales growth, developing new markets, and leading high-performing teams across East and Central India, and Bangladesh. Adept at strategic planning, channel mapping, P&L management, and fostering strong client relationships to achieve aggressive revenue and market share objectives. Seeking a challenging senior leadership role to leverage comprehensive industry knowledge and strategic acumen for organizational growth.
Overview
19
19
years of professional experience
Work History
Regional Sales Manager - East, Central India & Bangladesh
Kingston Technology Far East Corporation
Kolkata
01.2015 - Current
- Spearheaded overall business management for Kingston product lines across East, Central India, and Bangladesh territories.
- Drove significant revenue growth and expanded market share for memory products and computer-related memory solutions.
- Managed key channel partners and System Integrators (SIs), fostering strong relationships and optimizing distribution networks.
- Implemented effective sales strategies and promotional activities to increase product penetration and achieve sales targets.
- Analyzed market trends and competitor activities to inform strategic decisions and maintain a competitive edge.
Sales Manager
Honeywell International (I) Pvt Ltd.
Patna
07.2014 - 12.2014
- Managed the Bihar state branch, overseeing overall business development for CCTV, Fire, Access Control, Intrusion, AV, and Home Solutions.
- Achieved sales revenue targets and ensured customer growth and retention in both channel and corporate segments.
- Successfully implemented portfolio selling strategies to maximize product reach.
- Managed Accounts Receivable (AR) effectively, contributing to healthy financial operations.
- Actively engaged in channel development initiatives to expand market presence.
Branch Manager
Neoteric Infomatique Ltd.
Siliguri, Kolkata, Patna
05.2008 - 06.2014
- Oversaw branch operations and P&L for IT & Telecom products in Siliguri, Kolkata, and Patna markets, acting as an entrepreneur.
- Managed and mentored a high-performance team of 8 members (sales, operations, accounts), ensuring productivity aligned with budgets.
- Recruited, trained, and motivated sales teams, fostering a culture of high achievement.
- Managed inventory, all commercial and technical operations, and maintained branch infrastructure, ensuring cost efficiency.
- Achieved and exceeded sales plans, Gross Margin %, and Operating Profit targets for the branches.
- Ensured compliance with commercial, credit management, order management, and business reporting processes.
- Maintained technical competency benchmarks and managed the entire customer base, increasing revenue per customer and reducing leakage.
- Drove the team to register and onboard new customers monthly and cultivated strong relationships with top 20 clients.
- Achieved product category sales targets and built core sales capabilities within the branches.
- Monitored competitor activity, reported insights, and consistently increased market share.
- Collaborated closely with national and regional leadership teams to modify and refine sales strategies.
- Worked with product management to influence product strategy based on market feedback.
Business Development Executive
MicroWorld Software Services Pvt. Ltd.
Kolkata
08.2007 - 04.2008
- Responsible for channel sales in the Eastern region for Anti-Virus (eScan), Content Security, and Communications Software.
- Contributed to expanding the company's active channel network and market presence.
Sales Manager
Synergy Power Computers Pvt. Ltd.
Kolkata
06.2006 - 07.2007
- Managed channel sales for IT hardware components and software products in the West Bengal market.
- Specialized in high-end Motherboards and CPUs, and products from AMD CPUs, GENIUS, MSI, AOC, UMAX, and DINTEK.
Key Skills
- Sales & Business Development: 19+ years in IT software, hardware, AV, networking & telecom distribution.
- Market Expertise: In-depth experience in the East & Central India market, with strong relationships with channel partners & SIs.
- Product Knowledge: Expertise in AV, smartphone, tablet, storage, networking, PC, hardware components, security surveillance & antivirus.
- Strategic Planning: Specialist in channel mapping, competition information gathering, sales promotional activities & sales strategy making.
- Team Management: Proven ability to manage and mentor teams (up to 8 members including sales, operations & accounts), ensuring productivity and motivation.
- Business Acumen: Complete ownership of business, solution-centric approach, issue-solving ability, data analysis skills, margin generation, and multi-product management.
- P&L Management: Demonstrated success in managing branch P&L, achieving targets, and driving cost efficiency.
- Customer Relationship Management: Skilled in customer growth, retention, and increasing revenue per customer.
Education Certifications
- PGDBM in Marketing, Himalayan University
- Certification in Six Sigma Fundamentals
- Diploma in Information Technology, Youth Computer Training Centre
- Graduation in English (Hons.), 2006
- West Bengal Higher Secondary Education, 2003
- West Bengal Secondary Education, 2001
Accomplishments
- University Badminton Team Captain (2003-2006)
- University Champion in Inter-University Badminton Championship (2003, 2004, 2005)
- Participated in West Bengal Senior State Badminton Championship (2002)
- Participated in West Bengal Junior State Badminton Championship (2001)
Interests
Communicating with People
Biking
Long traveling
Martial Art
Listening to music
Personal Information
- Date of Birth: 07/18/86
- Marital Status: Married
Timeline
Regional Sales Manager - East, Central India & Bangladesh
Kingston Technology Far East Corporation
01.2015 - Current
Sales Manager
Honeywell International (I) Pvt Ltd.
07.2014 - 12.2014
Branch Manager
Neoteric Infomatique Ltd.
05.2008 - 06.2014
Business Development Executive
MicroWorld Software Services Pvt. Ltd.
08.2007 - 04.2008
Sales Manager
Synergy Power Computers Pvt. Ltd.
06.2006 - 07.2007
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