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Open to workDesired Job Title
Area Sales ManagerWork Type
Full TimeLocation Preference
HybridLocation: Goa, Goa, INOld Goa, GAireland united kingdomdubai
Open to relocation: Yes
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Bhaskar Gelaturi
Sr Sales Executive
Goa,Goa
Work Preference
Summary
Results-oriented Area Sales Executive with expertise in channel sales and people management. Delivered substantial sales growth through strategic territory management and effective communication. Drove market execution and strengthened team collaboration, consistently surpassing targets and improving distributor relationships.
Overview
14
14
years of professional experience
Work History
Area Sales Executive
Britannia Industries Ltd
Goa
06.2026 - Current
- Currently working with Britannia Industries Ltd., Managing a team of 20 Sales Associates and Merchandisers, along with 4 Authorized distributors. Responsible for driving sales growth, market execution, Distributor management and team development across the assigned territory. Successfully handling business turnover approximately 40 Crore, Ensuring achievement of sales targets, Distribution expansion, trade engagement and execution excellence while maintaining strong Customer and stakeholder relationships.
- Collaborated with diverse coworkers to achieve goals and resolve product and service issues.
- Prioritized and organized tasks to meet service goals effectively.
- Supported and guided colleagues to foster a collaborative work environment.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
Sr Sales Executive
Unicharm India Private Limited
Goa
11.2022 - 05.2026
- Introducing new products Retail and Chemist channels
- Managed 1 super stockist, 4 sub distributors, 6 sales associates, 1 merchandiser, and 1 sales promoter to optimize sales operations.
- Ensure sales target and primary and secondary sales as per company's (ABP) Annual Business plan
- Successfully appointed two sub distributors in December 2024 in challenging towns like Vasco Territory for general trade and hospital division, enhancing sales and service focus.
- Achieved exponential growth in sales within a short period of time and Both Sub DB’s are contributing sales growth Month on Month from the time of Appointment
- Analyzed market trends to identify new business opportunities and drive sales growth.
- Conducted product presentations and demonstrations to potential clients and stakeholders.
Sales Executive
Mother Dairy Fruit & Vegetable Private Limited
05.2015 - 09.2022
- Leading the sales planning, territory management and retailer dimensioning functions in the Goa region with a team of 4 Salesmen and 3 distributors
- Implemented measures to achieve sales targets based on set secondary and primary objectives
- Coordinated with senior management to enhance width of distribution by onboarding new distributors and retailers
- Own the supply infrastructure, ensuring the supply, frequency and inventory level
- Assisted retailers in merchandising, marketing, and visual presentation, implementing strategies to boost product visibility
- Prepare and produce feedback and sales reports to the Manager
- Maintained distributor discipline and financial hygiene regarding RS claims, approved budgets, and T&E claims
- Successful relaunch of the Ambient division of Mother Dairy in June 2015
- Started from scratch, the territory was launched in June 2015 (Goa Region)
- Supported the launch of the Ambient Division of Mother Dairy products like UHT Toned Milk, Tetra Milk Shakes, Tetra Lassi, Tetra Chach, Dairy Whitener, Cream, Flavored Milk
- The launch was deemed successful and brought in a business of Rs. 1.2 cr. in the first year
- Fresh dairy division in Goa in June 2016
- Post the successful launch of the Ambient Products in June 2016, the company launched Fresh Dairy Division (Cold Chain Products) like Fresh Curd, Sweetened Yogurt, Fruit yogurt, Fresh Lassi, Fresh Paneer, Butter & Cheese items
- Contributed to the marketing and subsequent sales of the cold chain products
- Consistently delivered a monthly target of Rs. 20 lakhs and 10% growth annually; secured 110 – 135% of the stipulated month on month targets
- Bestowed with 2 Certificates and Prize for achieving the highest sales in west region in 2017
Sales Executive
Vetal Marketing (Britannia Distribution)
06.2013 - 04.2015
- Responsible for obtaining orders from the retail shops and making a detailed review of the stocks in the shop
- Communicated the trade schemes to the shop owners, keeping them aware of the potential schemes and how to make the best use of them
- Used negotiation and objection handling skills to convince the shop owners to try the newly launched products
- Supported the installation of merchandising and banners in retailers
- Consistently achieved the monthly and the annual targets
- Ensured the timely collection of payment and reported outstanding to the senior management
- Coordinated with the logistics teams in ensuring the timely delivery of the products to the market
- Consistently achieved a month target of Rs. 17 lakhs
Sales Executive
IT World, North Goa
04.2012 - 06.2013
- Persuaded customers to purchase AMC contracts through strong communication and deep product knowledge.
- Provided accurate quotations and educated customers on product offerings and solutions.
- Visited supermarkets, offices, institutions to promote the product offerings, including CCTV's, laptops, desktops and other electronic devices
- Collaborated with customers and internal teams to address and resolve technical inquiries.
Education
Bachelor of Commerce -
Fr. Agnel College of Arts And Commerce
Pilar Goa04-2013
H.S.S.C -
Vishwanath Mahadev Parulekar Higher Secondary
Verem Reis Magos Goa03-2009
Skills
- Channel Sales
- Territory Handling
- Product Selling
- Sales Forecasting
- Target Achievement
- Retail Partnerships
- Negotiation Techniques
- Reporting/Data Analysis
- Analytical Skills
- Problem Solving
- Team Collaboration
- Interpersonal Communication
Personal Information
- Date of Birth: 09/25/90
- Gender: Male
- Marital Status: Single
Languages
- English
- Hindi
- Telugu
- Konkani
Hobbies and Interests
- Playing volleyball
- Cricket
- Listening to music
- Long rides/drives
Profile Synopsis
A qualified and an outcome focused professional holding 10+ years of experience in Channel Sales/Territory Sales in FMCG. Proven experience managing entire operations, including achieving sales revenue targets, identifying new business opportunities, and expanding network penetration throughout assigned territories. Successful in establishing business relationships and planning market development strategies to achieve business objectives, with expertise in supervising assigned territories across multiple locations. Utilizes strong networking skills to recruit, manage, and mentor channel partners to accomplish desired objectives. Capable of critical thinking and communicating effectively in response to changing circumstances and needs while demonstrating leadership both internally and externally. Strong team player with exceptional communication and interpersonal skills, a strong work ethic, and an unwavering commitment to deadlines; highly adaptable to change and capable of working effectively in cross-functional teams.
Additional Qualifications
- Diploma in Computer Management
- Tally ERP 9
Timeline
Area Sales Executive
Britannia Industries Ltd
06.2026 - Current
Sr Sales Executive
Unicharm India Private Limited
11.2022 - 05.2026
Sales Executive
Mother Dairy Fruit & Vegetable Private Limited
05.2015 - 09.2022
Sales Executive
Vetal Marketing (Britannia Distribution)
06.2013 - 04.2015
Sales Executive
IT World, North Goa
04.2012 - 06.2013
Bachelor of Commerce -
Fr. Agnel College of Arts And Commerce
H.S.S.C -
Vishwanath Mahadev Parulekar Higher Secondary