Sumit Kumar
Delhi
Summary
Area Sales Executive with a proven record at ARTSANA INDIA PVT LTD, achieving a 30% sales increase within 30 days. Expertise in team leadership and market analysis drives performance through strategic planning and effective communication. Consistently identifies new business opportunities while enhancing team engagement.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Area Sales Executive
ARTSANA INDIA PVT LTD
Delhi NCR
10.2023 - Current
- Contributed to tactical planning and scheduling for annual and quarterly media deliveries.
- Led a team of 4 BDEs, 18 SOs, and 4 Promoters in Delhi NCR effectively.
- Implemented DMS and SFA systems within three months, ensuring full compliance with standards.
- Monitored key performance metrics, identified challenges, and developed actionable solutions.
- Enhanced team performance through coaching, motivation, and engaging events.
- Managed General Trade Business in designated territory, achieving SO-wise targets strategically.
- Executed marketing campaigns across all channels while analyzing market opportunities.
- Tracked inventory levels to prevent stockouts and overstocking of products.
Area Sales Executive
MCNROE CONSUMER PRODUCTS PVT LTD
West Delhi and Central Delhi
12.2021 - 10.2023
- Participated in annual and quarterly tactical planning, scheduling, and delivery across multiple media.
- Led team of 8 associates in West and Central Delhi for optimal performance.
- Achieved highest territory results, earning BEST ASE of the YEAR award for business year 2022-23 with 156% target completion.
- Implemented QPS Program effectively at retailer and distributor levels.
- Motivated team to achieve incentives through performance recognition.
- Managed General Trade Business in assigned territory, targeting TSI goals with structured planning.
- Conducted thorough analyses of primary and secondary achievements against total targets.
- Monitored top premium key outlets and competitor activities to identify market gaps and opportunities.
Area Sales Executive
DHARAMPAL PREMCHAND LTD
Central Delhi
03.2019 - 12.2021
- Oversaw primary and secondary operations in Central Delhi area.
- Managed general trade business through channel sales to achieve DSM-wise targets.
- Developed daily, weekly, and monthly phasing plans to drive sales performance.
- Led a motivated team of 10 associates, fostering enthusiasm and collaboration.
Territory Manager
NATURALIFE SPECIALITY PVT LTD
10.2017 - 03.2019
- Managed business operations of 72 Lakhs with 5 enthusiastic associates and 3 re-distributors through effective distribution strategies, coverage planning, and sales promotion activities involving team training
Sales Officer
DISCOVERY NUTRITION
Delhi
02.2016 - 10.2017
- Handled the key Account Sales, CSD and Non CSD accounts, Hotels, Gyms, Sport Complexes of Delhi for placement of Nutrition and Protein Bar.
Sales Trainee to Sales Officer
GANDOUR INDIA FOOD PROCESSING PVT LTD
06.2014 - 02.2016
- Achieved promotion to Sales Officer within 15 months through rapid learning and performance.
- Launched three new SKUs of brand PIK IT, maximizing outlet coverage in semi-urban Delhi.
- Mastered claims processing and timely settlement procedures to enhance operational efficiency.
Education
Bachelor’s Degree - B.com(Hons)
Shaheed Bhagat Singh College
Delhi01.2014
Senior Secondary - Commerce
Higher Secondary
Delhi01-2011
Secondary - 10th
Govt Ser Section School
New Delhi01-2009
Skills
- Team management and leadership
- Sales forecasting and reporting
- Market and competitive analysis
- Customer relationship management
- Sales strategy and operations
- Performance tracking and data analysis
- Visual merchandising and territory management
- Problem solving and adaptability
- New business development and acquisition
- Sales presentations and process improvement
- B2B sales and channel sales
- Relationship building and customer engagement
Personal Information
- Date of Birth: 01/19/94
- Gender: Male
- Marital Status: Married
Accomplishments
- Awarded as Best ASE of the Year, 2022 at Mcnroe Consumers Pvt Ltd
- Awarded for exemplary performance in the year 2021
Disclaimer
I hereby confirm that the information given above is true and correct to the best of my knowledge.
Languages
English
First Language
English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
Certification
- Advance excel
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Area Sales Executive
ARTSANA INDIA PVT LTD
10.2023 - Current
Area Sales Executive
MCNROE CONSUMER PRODUCTS PVT LTD
12.2021 - 10.2023
Area Sales Executive
DHARAMPAL PREMCHAND LTD
03.2019 - 12.2021
Territory Manager
NATURALIFE SPECIALITY PVT LTD
10.2017 - 03.2019
Sales Officer
DISCOVERY NUTRITION
02.2016 - 10.2017
Sales Trainee to Sales Officer
GANDOUR INDIA FOOD PROCESSING PVT LTD
06.2014 - 02.2016
Bachelor’s Degree - B.com(Hons)
Shaheed Bhagat Singh College
Senior Secondary - Commerce
Higher Secondary
Secondary - 10th
Govt Ser Section School
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