Brajesh Ranjan
Zonal Sales Manager- Channel Sales | 25+ Years | Building Material & Bath Fittings
Patna,BR
Summary
A strategic, growth-driven sales leader with over 24 years of proven success in channel development, project sales, and market expansion across building materials, construction chemicals, consumer durables, and mobile handsets. Demonstrated ability to scale distribution networks, drive revenue growth, and lead high-impact teams in competitive, evolving markets.
My core competencies lie in:
- Strategic Channel Development and Distributor Lifecycle Management
- Project Sales and Specification Selling in the Construction Sector
- Penetration of Untapped Markets through Territory Planning
- Recruitment, Training, and Mentorship of High-Performance Sales Teams
- Seamless Execution of Product Launches and GTM Strategies
Currently engaged with Regent Bathz Pvt Ltd (PLATO-ENOLA Bathroom Fitting), I lead channel sales and project-based engagements across Bihar, fostering alliances with key industry stakeholders including architects, builders, contractors, and channel partners. I have a strong command over sales forecasting, team alignment, customer engagement, and P&L accountability.
I am now looking to further challenge myself in dynamic, growth-oriented organizations or to collaborate with forward-thinking partners in building materials industry
Overview
26
26
years of professional experience
3
3
Languages
Work History
Zonal Sales Manager (PLATO-ENOLA) Bathroom Fitting
Rejoined REGENT BATHZ Pvt. Ltd
04.2025 - Current
- Successfully introduced and established the PLATO -ENOLA Bathroom fittings brand in Bihar through targeted dealer onboarding.
- Achieved substantial growth in project sales and institutional accounts.
- Conducted frequent market intelligence reviews to adapt channel pricing and service standards.
- Trained and mentored local sales agents and dealer staff for optimal product push.
- Led sales team towards achieving quarterly targets through strategic planning and effective resource allocation.
- Identified and pursued new business opportunities in untapped markets, expanding company reach and influence.
- Analysed sales data to identify trends, forecast future sales, and adjust strategies accordingly.
- Set ambitious yet achievable sales targets, motivating the team to excel and surpass expectations.
Area Sales Manager (VURA Construction Chemical)
Vura Bau Chemie LLP
07.2024 - 03.2025
- Orchestrating channel expansion strategies and enhancing product visibility across Bihar.
- Engaging directly with architects, real estate developers, and procurement heads to boost project sales.
- Developing region-specific promotional tactics to strengthen brand footprint.
- Appointing, managing, and supporting a performance-driven distributor network.
- Engaged with customers to better understand needs and deliver excellent service.
- Demonstrated consistent hard work and dedication to achieve results and improve operations.
- Collaborated with team members to achieve target results.
Sales Manager (PLATO-ENOLA Bathroom Fitting)
REGENT BATHZ Pvt. Ltd
07.2018 - 06.2024
Branch Manager (Videocon Mobile)
Planet Mobile Pvt. Ltd
04.2016 - 07.2018
- Delivered an impressive INR 2 Cr monthly revenue by creating a solid regional distribution base.
- Oversaw 9 districts with 19 distributors and 550+ retail partners.
- Recruited, trained, and guided a team of Sales Officers, ensuring cohesive territorial management.
Branch Manager (Karbonn Mobile)
Jaina Marketing India Pvt. Ltd
08.2014 - 04.2016
- Pioneered aggressive sales growth to touch INR 2.5 Cr/month, while managing 15 distributors and 600+ dealers.
- Developed incentive-driven strategies to improve dealer retention and sales throughput.
- Supervised logistics, supply chain coordination, and timely sales reporting.
Branch Manager (LAVA Mobile)
Lava International Ltd
01.2011 - 08.2014
- Directed revenue growth to over INR 3 Cr/month across 14 districts.
- Managed a vast retail base of 900+ dealers with 24 distributors.
- Successfully executed strategic market penetration initiatives and team leadership programs.
Area Manager (Usha-Lexus Mobile)
Usha Intercontinental Ltd
09.2007 - 01.2011
- Entrusted with the greenfield market development in Bihar for Usha Lexus handsets.
- Appointed 17 new distributors and established foundational retail network.
- Formulated launch campaigns and engaged with local influencers for brand onboarding.
Senior Sales Officer (Kenstar Small Appliances)
Kitchen Appliances India Ltd
08.2005 - 09.2007
- Drove sales across Gujarat for high-demand product categories (air coolers, kitchen appliances).
- Coordinated promotional roadshows and festive campaigns with dealer participation.
Sales Officer (Jivanjor Adhesive)
Jubilant Oranosys Ltd
01.2003 - 08.2005
- Played a pivotal role in building dealer and sub-dealer networks for adhesive solutions in Gujarat.
Sales Executive (Maxima Quartz)
PA Time Industries
10.1999 - 12.2002
- Managed sales and dealer development across South Gujarat.
- Consistently exceeded monthly targets and contributed to regional growth.
Education
Master of Business Administration - Marketing
Vellore Institute of Technology (VIT)
Bachelor of Arts - Ancient Indian History & Architecture
Banaras Hindu University (BHU)
Senior Secondary - Arts
Atomic Energy Central School
Skills
Strategic Channel Sales
Project & Institutional Selling
Distribution Network Design
Market Penetration & Expansion
Sales Forecasting & Target Management
Cross-functional Team Leadership
Stakeholder Relationship Building
Product Positioning & Launch Strategy
Territory Profitability Optimization
Timeline
Zonal Sales Manager (PLATO-ENOLA) Bathroom Fitting
Rejoined REGENT BATHZ Pvt. Ltd
04.2025 - Current
Area Sales Manager (VURA Construction Chemical)
Vura Bau Chemie LLP
07.2024 - 03.2025
Sales Manager (PLATO-ENOLA Bathroom Fitting)
REGENT BATHZ Pvt. Ltd
07.2018 - 06.2024
Branch Manager (Videocon Mobile)
Planet Mobile Pvt. Ltd
04.2016 - 07.2018
Branch Manager (Karbonn Mobile)
Jaina Marketing India Pvt. Ltd
08.2014 - 04.2016
Branch Manager (LAVA Mobile)
Lava International Ltd
01.2011 - 08.2014
Area Manager (Usha-Lexus Mobile)
Usha Intercontinental Ltd
09.2007 - 01.2011
Senior Sales Officer (Kenstar Small Appliances)
Kitchen Appliances India Ltd
08.2005 - 09.2007
Sales Officer (Jivanjor Adhesive)
Jubilant Oranosys Ltd
01.2003 - 08.2005
Sales Executive (Maxima Quartz)
PA Time Industries
10.1999 - 12.2002
Master of Business Administration - Marketing
Vellore Institute of Technology (VIT)
Bachelor of Arts - Ancient Indian History & Architecture
Banaras Hindu University (BHU)
Senior Secondary - Arts
Atomic Energy Central School
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