YESDANI BASHA SHAIK
Hyderabad
Summary
Dynamic Zonal Sales Manager with over 20 years of experience in pharmaceutical sales, including more than 15 years at Wockhardt Ltd. Expertise in channel-driven pharma business across South India, with a strong focus on distributor management, secondary sales growth, and market expansion. Proven track record in leading large teams, optimizing distribution networks, and consistently delivering exceptional business results. Committed to driving strategic initiatives that enhance market presence and foster sustainable growth.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Zonal Sales Manager
WOCKHARDT LTD.
Hyderabad, India
04.2024 - Current
- Leading zonal operations, revenue optimization & strategic growth.in South India.
- Driving high-performance culture and execution excellence.
- Led, coached, and developed Regional Managers, and KAMs in South India to build execution excellence.
- Built relationships with customers and community to establish long-term business growth.
- Monitored competitor activity to identify opportunities for market penetration and differentiation.
- Introduced new products to the market, effectively managing launch campaigns and promotional activities.
- Expanded the company''s market presence through strategic networking and partnership-building efforts.
- Evaluated sales team performance regularly using established KPIs, providing constructive feedback for improvement.
- Increased sales revenue by implementing innovative strategies and utilizing market research.
- Developed strong relationships with key clients for sustained business growth and customer retention.
- Managed inventory norms, stock flow, ageing, and credit control in coordination with CFA/Depots and Supply Chain.
- Reduced operational costs by implementing efficient inventory management systems and streamlining supply chain processes.
- Ensured strict adherence to company policies, compliance standards, and ethical trade practices.
- Coordinated closely with Marketing, Finance, Supply Chain, and HR for demand planning and execution alignment.
Regional Manager
WOCKHARDT LTD.
Hyderabad, India
03.2021 - 04.2024
- Delivered 100% regional performance.
- Led multi-HQ teams, market expansion, forecasting & strategy execution.
- Motivated regional staff KAMs to achieve ambitious sales targets by establishing a competitive incentive structure and celebrating team accomplishments.
- Boosted regional sales by implementing targeted marketing strategies and fostering strong client relationships.
- Mentored and developed high-potential employees for leadership roles through individualized career development plans and opportunities for growth.
- Enhanced team performance by providing regular coaching, training, and performance feedback to KAMs.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
Senior KAM / KAM
WOCKHARDT LTD. (CHANNEL MANAGEMENT DIVISION)
Vijayawada, India, HYDERABAD
05.2015 - 03.2021
- Achieved sales targets through strong doctor, chemist, and wholesaler engagement.
- Established Pharma Division across South India.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
Territory Manager
WOCKHARDT LTD. (TURUS DIVISION)
Bhimavaram, India, NELLORE
10.2010 - 05.2015
- Achieved sales targets and ensured strong customer engagement.
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
Territory Manager
INTAS PHARMA (Arrown Division)
Nellore, India
01.2007 - 01.2010
Field Officer
CADILA PHARMA (Le Sante Division)
Nellore, India
01.2006 - 01.2007
Business Executive
Meyer Organics Private
Nellore, India
12.2004 - 01.2006
Education
Bachelor of Science (B.Sc.) -
S.V University
Tirupati06-2004
Skills
- Sales Strategy & Revenue Growth
- Team Leadership & People Development
- Key Account Management
- Market Expansion & Brand Building
- Forecasting & Competitive Analysis
- Customer Relationship Management
- Channel Sales & Distribution Management
- Secondary Sales Growth
- Zonal Sales Leadership
- Rx Business (General, Ortho, Gynecology, Gastro and Pediatric Segmants)
- Team Management (RMs & KAMs)
- Distributor Network Expansion
- Stock & Supply Chain Coordination
- Business Planning & Execution
- Market Penetration Strategy
- Key Account Management
- Marketing and promotional activities
- Strategic Sales Leadership
- Problem Solving abilities
Certification
🔷CERTIFICATIONS
SAKSHAM – Executive Post Graduation Program in Pharmaceutical Sales Management
SIES School of Business Studies | 2023 – 2024
PERSONAL DETAILS
Languages: English, Hindi, Telugu, Urdu
KEY ACHIEVEMENTS
Beat The Best Award (2021–2022), Pride of Wockhardt Award (2020), Chairman Recognition Awards – Dubai (2017), Thailand (2016 & 2012), Fortune 500 Club Member Award (2012)
Timeline
Zonal Sales Manager
WOCKHARDT LTD.
04.2024 - Current
Regional Manager
WOCKHARDT LTD.
03.2021 - 04.2024
Senior KAM / KAM
WOCKHARDT LTD. (CHANNEL MANAGEMENT DIVISION)
05.2015 - 03.2021
Territory Manager
WOCKHARDT LTD. (TURUS DIVISION)
10.2010 - 05.2015
Territory Manager
INTAS PHARMA (Arrown Division)
01.2007 - 01.2010
Field Officer
CADILA PHARMA (Le Sante Division)
01.2006 - 01.2007
Business Executive
Meyer Organics Private
12.2004 - 01.2006
Bachelor of Science (B.Sc.) -
S.V University