CHAITALI PARSEKAR
Thane
Summary
Results-driven Sales Officer with 3+ years of FMCG sales experience in territory management, distributor management, secondary sales, retail execution, and team leadership. Proven ability to lead 7 TSIs, drive business growth across Central and KDMC markets, improve visibility, and build strong distributor and retailer relationships. Motivated professional with expertise in relationship building and strategic planning. Delivers consistent sales performance through effective team leadership and problem-solving skills. Drives customer satisfaction and market development across diverse territories.
Overview
4
4
Languages
5
5
years of professional experience
Work History
Sales Officer
Hershey India Pvt. Ltd.
07.2023 - Current
- Manage end-to-end distribution operations and product availability across assigned territories.
- Monitor secondary sales performance and support achievement of monthly sales targets.
- Handle Central and KDMC territories while leading a team of 7 Territory Sales In-charges (TSIs).
- Coordinate with distributors to ensure stock replenishment and market execution.
- Execute merchandising and visibility initiatives to improve in-store brand presence.
- Build strong retailer relationships and resolve on-ground business challenges.
- Improved Visicooler audit completion from 26% to 100% through structured field execution.
- Recognized for consistent sales performance and territory development.
- Enhanced damaged stock tracking through detailed data analysis and corrective actions.
Business Development Intern
IEIBS Akademia
02.2022 - 08.2022
Education
PGDM - Marketing & Finance
Terna Global Business School
01.2023
Bachelor of Commerce -
Goa University
01.2021
Skills
- Territory Management
- Distributor Management
- Sales Team Encouragement
- Problem Solving
- Team Leadership
- Retail Execution
- Sales Planning
- Merchandising
- Key Account Management
- Business Analytics
- MS Excel
- PowerPoint
- Communication
- Customer relationship management
- Performance monitoring
- Sales forecasting
- Strategic planning
- Negotiation skills
- Relationship building
- Customer Service
- Adaptability
- New customer prospecting
- Sales and market development
- Creative problem solving
- Sales strategising
- Sales trend analysis
- Competition analysis
- Target-driven Sales Executive adept at increasing revenue, increasing client base and maximising company market share Talented at identifying sales opportunities and presenting key features of products to clients Successful at delivering team sales and customer service KPI indicators
- Market trends understanding
Languages
English
Hindi
Marathi
Konkani
Internship
Business Development Intern, IEIBS Akademia, 2022-02-01, 2022-08-01
Timeline
Sales Officer
Hershey India Pvt. Ltd.
07.2023 - Current
Business Development Intern
IEIBS Akademia
02.2022 - 08.2022
PGDM - Marketing & Finance
Terna Global Business School
Bachelor of Commerce -
Goa University