Chiranjit Das
Territory Sales Manager
Contai
Summary
Results-oriented sales and customer experience professional with 9+ years of experience across channel sales, project sales, customer relationship management, partner development, service operations, complaint resolution, and training delivery. Proven background in driving business growth, improving customer experience and Net Promoter Score (NPS), handling distributors/dealers/applicators, and supporting market development initiatives. Strong cross-functional collaborator with expertise in stakeholder management, field execution, team capability building, and service quality improvement.
Overview
4
4
Languages
10
10
years of professional experience
Work History
Territory Sales Manager - Customer Experience
Grasim Industries Ltd. (Aditya Birla Group)
05.2024 - Current
- Drive territory growth and business development by improving customer experience and service delivery across the assigned market.
- Manage service providers and channel stakeholders, including PCP, SP, SAS, TL, FA, CA, and painting crews, to improve execution quality and customer satisfaction.
- Support revenue generation through central and referral leads by ensuring timely follow-up, service coordination, and conversion support.
- Lead capability-building initiatives through field training and upgradation of partner and service teams.
- Track and improve NPS through structured complaint handling, root cause analysis, and service recovery actions.
- Analyze complaint trends to identify recurring issues and recommend corrective actions for process and service improvement.
Senior Executive - Sales
Zydex Industries Pvt. Ltd.
06.2020 - 04.2024
- Managed channel (retail) and project sales activities across the assigned territory, with focus on revenue growth and market expansion.
- Developed and strengthened distributor, dealer, and applicator networks to improve market reach and business penetration.
- Identified new business opportunities and opened growth avenues in target markets.
- Built strong relationships with channel partners to support product movement, repeat business, and local market visibility.
- Contributed to market development initiatives through field engagement, partner coordination, and customer-facing sales execution.
Relationship Associate
Colour Concepts Kolkata / For Asian Paints Ltd.
07.2019 - 03.2020
- Drove upselling initiatives and customer engagement activities to improve business outcomes within the assigned area.
- Supported improvement of NPS through proactive relationship management and service follow-up.
- Conducted site supervision to ensure service quality and customer satisfaction.
Technical Associate
Colour Concepts Kolkata / For Asian Paints Ltd.
10.2018 - 06.2019
- Managed customer complaints with focus on reduction, resolution quality, and trend analysis.
- Conducted site audits and supported issue diagnosis to improve execution standards.
Supervisor
The Real World Promotion Pvt. Ltd., Mumbai / Deputed at Asian Paint Colour Academy
11.2016 - 09.2018
- Supervised operational activities and training-related coordination at the Color Academy.
- Organized training schedules and supported smooth execution of learning programs.
- Coordinated with teams and stakeholders to ensure timely completion of planned activities.
Education
PGDM - Marketing
Prin. L. N. Welingkar Institute of Management Development & Research
Mumbai03-2021
Bachelor of Commerce (B.Com) -
Manav Bharati University
Himachal Pradesh03-2013
Skills
Channel Sales & Retail Sales
Customer Experience Management
Project Sales
Net Promoter Score (NPS) Improvement
Business Development
Complaint Handling & Trend Analysis
Distributor/Dealer Management
Market Development
Partner/Applicator Management
Team Training & Skill Development
Site Audit & Site Supervision
Stakeholder Relationship Management
Upselling & Cross-Selling
Service Operations
Customer Relationship Management
Problem Solving & Communication
Territory growth
Customer experience
Service delivery
Channel management
Additional Information
Strengths: Communication, relationship building, quick learning, analytical thinking, problem solving, teamwork, organizational ability
Timeline
Territory Sales Manager - Customer Experience
Grasim Industries Ltd. (Aditya Birla Group)
05.2024 - Current
Senior Executive - Sales
Zydex Industries Pvt. Ltd.
06.2020 - 04.2024
Relationship Associate
Colour Concepts Kolkata / For Asian Paints Ltd.
07.2019 - 03.2020
Technical Associate
Colour Concepts Kolkata / For Asian Paints Ltd.
10.2018 - 06.2019
Supervisor
The Real World Promotion Pvt. Ltd., Mumbai / Deputed at Asian Paint Colour Academy
11.2016 - 09.2018
PGDM - Marketing
Prin. L. N. Welingkar Institute of Management Development & Research
Bachelor of Commerce (B.Com) -
Manav Bharati University