Summary
Overview
Work History
Education
Skills
Recognition
References
Timeline
Generic
Deepika Ambati

Deepika Ambati

Hyderabad

Summary

Digital Marketing and Marketing Automation Specialist with 7+ years of experience building brands and highlighting products and services. Audience-focused marketer using creative means to increase customer engagement and loyalty. Demonstrated success in improving customer engagement and conversions with effective Email and Search Engine marketing strategies. Highly-motivated with a desire to take on new challenges.

Overview

12
12
years of professional experience

Work History

Marketing Cloud Specialist

Perfexion
Hyderabad
11.2021 - Current
  • Planned and created campaigns using salesforce marketing cloud for Perfexion clients
  • Ran Email Marketing Campaigns through Email Studio and Mailchimp
  • Prepared and sent commercial emails and automated emails using Email studio and Automation studio
  • Created SQL-based query activities for segmentation
  • Created Journeys using Journey builder
  • Tracked and reported on campaign performances and worked on the improvisation
  • Managed the development process from design through testing to deployment of Emails.
  • Supported the implementation of best practices related to the salesforce Email Campaigns
  • Collaborated with other teams to ensure seamless integration between multiple platforms.
  • Coordinated communication between different departments for running successful campaigns

Digital Marketing Specialist

Brainnr
Bangalore
03.2017 - 06.2019
  • Led the digital marketing strategy, planning, and execution for Brainnr’s high school test preparation product
  • Ran marketing campaigns on social media, email, pay-per-click, and search engine for Brainnr’s website and mobile app to acquire new customers
  • Utilized Facebook, email, LinkedIn, and Instagram to engage existing customers
  • Planned the marketing budget
  • Provided management with metrics on campaign performance via google analytics
  • Maintained the company’s blog
  • Coordinated with IT development and testing teams for product launch activities
  • Recruited and maintained affiliate partnerships
  • Ran campaigns through affiliates and measured their performance
  • Maintained affiliate relationships
  • Generated over 30,000 website subscribers and over 10,000 app installs.

Digital Marketing Specialist

Aditya Birla
Bangalore
11.2013 - 04.2015
  • Planned and executed marketing strategy for email marketing, social media marketing and affiliate marketing for the Madura Fashion and Lifestyle brands Louis Philippe, Van Heusen, Peter England, Allen Solly and People
  • Coordinated with IT development and testing teams for product launch activities including creation of customized pages for product-specific offers
  • Segmented customers for targeting campaigns, measured and analyzed campaign performance, controlled spam rates and unsubscribes, and ensured email deliverability
  • Ran pay-per-click campaigns on Google AdWords, Bing Ads, and Facebook
  • Acquired new customers through affiliate marketing and maintained affiliate relationships.

Assistant Manager Digital Marketing

Zoffio
Bangalore
12.2012 - 10.2013
  • Planned and executed email and social media marketing for Zoffio’s stationery products
  • Helped set short- and long-term goals
  • Segmented customers, measured and analyzed campaign performance, controlled spam rates and unsubscribes, and ensured email deliverability.
  • Ran PPC ads and worked on improving the Cost per click campaigns

Digital Marketing Specialist

Gifting Inc.
Hyderabad
01.2012 - 11.2012
  • Acquired new customers and engaged existing 100k customers via social media and email marketing for Gifting Inc.’s products
  • Managed newsletters
  • Segmented customers for targeting campaigns, and controlled spam and unsubscribe rates
  • Introduced an online forum for employees to collaborate on requirements and have general discussions on common projects

Education

MBA - Marketing

Badruka Institute of Management Sciences
Hyderabad
06-2012

B Tech -

Vidya Jyothi Institute of Technology
Hyderabad
06-2010

Skills

  • Experience in leadership
  • SQL, Ampscript
  • HTML, Email Development
  • Integrations
  • Email Studio, Mobile Studio, Automations Studio, Journey builder
  • Google Ad words, Google Analytics, Mailchimp
  • Team Collaboration
  • Adaptability and Flexibility
  • Professionalism
  • Goal Setting
  • Time management abilities
  • Attention to Detail
  • Time Management
  • Data Analysis
  • Excellent Communication
  • Self Motivation
  • Idea Development and Brainstorming

Recognition

  • Employee award in Digital Marketing Team, Aditya Birla
  • Best Team and Best Employee award for project Asterix, Gifting Inc
  • Best organizer award for Abacus Quiz Competition, Badruka

References

  • Amrutha Oduru, Reporting Manager, Amrutha.oduru@perfexion.com
  • Philip Sparks, Co-founder and former Chief Product Officer, Brainnr, philip.sparks@brainnr.com, +1 401-225-6521, Rhode Island, USA
  • Rishi Yadati, CEO, Gifting Inc., Hyderabad, rishi.yadati@giftinginc.com
  • Usha Rongali, Channel Sales Manager, Gifting Inc., Hyderabad, usha.rongali@giftinginc.com
  • Prateek Kumar, Senior Manager, Digital Marketing, MFL, Aditya Birla, prateek.kumar@madura.adityabirla.com

Timeline

Marketing Cloud Specialist

Perfexion
11.2021 - Current

Digital Marketing Specialist

Brainnr
03.2017 - 06.2019

Digital Marketing Specialist

Aditya Birla
11.2013 - 04.2015

Assistant Manager Digital Marketing

Zoffio
12.2012 - 10.2013

Digital Marketing Specialist

Gifting Inc.
01.2012 - 11.2012

MBA - Marketing

Badruka Institute of Management Sciences

B Tech -

Vidya Jyothi Institute of Technology

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Deepika Ambati