Deepshikha Sarin

Enabling channel additions for notifications platform team

• Added whatsapp as a channel and thereby reaching 5% new users in the MVP
• Strategised to enable the platform to easily add new channels such as line and slack

Pricing: Reduced seller’s product pricing leading to increase in 8% orders and 15% GSV on platform

• Automated pricing engine to allow sellers to dynamically lower pricing in response to sales stimuli
• Influenced 30% sellers to reduce pricing with contextual price reduction nudges

Onboarding and Listing: Improved lead to listing funnel by 20% over 3 months

• Reduced friction to list with drawing signature on app,web, adding mandatory attributes filter, image editing and mac and
  app compatibililty
• Reduced listing rejection by 8% with on screen validations, contextual prompts, chatbot support
• Mobile first onboarding, digital marketing and time bound incentives to list

Inventory: Reduced order loss on 12% platform wide orders due to stock out

• Contextual restock nudges with recommended inventory and one click update
• Enabled quicker inventory update with bulk and inline update on app+web

Seller adtech: Increased seller acquisition, reduced churn on seller ads

• Increased ‘cost per transaction(CPT)’ ad component acquisition by 12% with auto optin on listing, contextual nudges on
  price update, listing, low order
• Reduced CPT ads churn by 24% by highlighting sales loss, live chat support, incentivised lockin campaigns
• Introduced personalised banner ads for sellers contributing to 12% ads revenue

Jobseeker Engagement: Increased end user retention by 2X, reducing drop in registration funnel by 35% and increase visit to
apply by 25%
• Improved registration funnel by building one step registration, CV upload by email, CV parser, missed call to verify,
leading to coversion increase by 50%
• Implemented on site engagement strategies such as application insights, apply trends, personalization on Job apply flow
to increase apply rate by 25%
• Monetised website real estate to advertise(direct and programmatic) leading to non transactional revenue of 20%

Sales Boosting CRM Platform: Increased revenue 7X from 4 lac to 30 lac

• Growth hacked to turn merchant long tail cohort to top performing, accelerating growth for 20% seller LT base
• Increase in transacting merchant base by 2X in a span of 20 weeks by driving discount discovery for seller’s products

Seller Ad Platform: Increased revenue 9X in 20 weeks
Drive CTR through price correction for 90% campaigns, CTR increased from 1% to 2%

• Repeat Rate increased from 5% to 25%, a result of 5X ROI from ad platform improvements
• Reduction in campaign creation time by 50% from 5 minutes to 2 minutes