Analyst
SHOPSENSE RETAIL TECHNOLOGIES PRIVATE LIMITED (RELIANCE GROUP)
11.2022
- Formulated and tested multiple hypothesis to optimize the user journey by identifying the key problem areas in the user journey
- Assisted in conducting in-depth interviews, focus groups to understand consumer behaviors, motivations, and preferences
- Managed survey projects, including questionnaire design, sampling, and data collection, using online survey platforms
- Analyzed research data to derive actionable insights
- Compiled and synthesized research findings into clear, concise reports and presentations for internal and external stakeholders
- Developed and maintained customer segmentation models to target key consumer groups effectively, resulting 30% increase in retention
- Tools used: Google Analytics, Advance Excel, Python, GCP
