Lazar Desmond Fernando G
Chennai
Summary
Strategic business leader with 12+ years of driving sales growth in B2B and B2C markets. Expertise in P&L management and revenue acceleration, with a focus on streamlining sales processes and enhancing operational efficiency. Skilled in partner acquisition and managing high-value accounts, leveraging market intelligence and competitor analysis to identify growth opportunities.
Overview
15
15
years of professional experience
Work History
City Head
ImpactGuru Technologies Pvt. Ltd.
Chennai
03.2024 - Current
- Lead statewide business operations and revenue strategy across Tamil Nadu and Karnataka with direct ownership of performance, profitability, and expansion.
- Manage and scale a 30-member multi-city leadership and sales organization, driving accountability, productivity, and culture.
- Delivered 58% GMV growth within the first 90 days through targeted GTM restructuring and partner acceleration.
- Drove full P&L governance, forecasting, and executive reporting to support organizational growth strategy.
- Spearheaded onboarding of major hospital chains, enhancing regional dominance and enterprise relationships.
- Launched three new financial solutions (lending, reimbursement financing, instant discharge) to diversify revenue streams.
Zonal Manager
Practo Technologies Pvt. Ltd.
Chennai
08.2023 - 02.2024
- Directed regional GTM strategy and revenue execution across Tier-1 markets, leading 25-member team.
- Re-engineered incentive structures and pipeline discipline, resulting in incremental revenue growth.
- Implemented KPI governance, CRM transformation, and performance analytics, improving productivity and forecast accuracy.
- Identified and addressed bottlenecks and inefficiencies in sales process through data-driven solutions.
Assistant Zonal Manager
Practo Technologies Pvt. Ltd.
Chennai
08.2022 - 07.2023
- Added over 120 hospitals, generating monthly recurrent revenue exceeding 60 lakhs.
- Led team of 15 in Tier-1 and Tier-2 cities, executing Go-to-Market activities to drive sales of Prime Campaigns to mid-sized hospitals.
- Coordinated regional operations to enhance service delivery and customer satisfaction.
Regional Manager
Practo Technologies Pvt. Ltd.
Chennai
01.2022 - 08.2022
- Onboarded hospitals and surgeons across five specializations, aligning with performance benchmarks to enhance service delivery.
- Achieved 5% cost savings through variable-pay surgeon contracts, contributing to improved operational margins.
- Led design and implementation of streamlined receivables collection process, reducing 90-day debtors to under 8%, significantly below industry norm of ~25%.
City Head
Practo Technologies Pvt. Ltd.
Chennai
04.2021 - 12.2021
- Drove partner acquisition across city, securing partnerships with 25+ hospitals, 50+ surgeons, and establishing 70+ clinics within region.
- Managed end-to-end P&L and led market expansion initiatives for Chennai.
- Managed team performance to ensure alignment with corporate objectives.
Area Manager
Practo Technologies Pvt. Ltd.
Chennai
04.2020 - 03.2021
- Recognized Top-3 nationwide for exceeding 200% revenue targets.
- Achieved record MRR performance and consistently ranked among national top performers.
- Developed high-growth SMB portfolio, resulting in ₹35L revenue base and ₹8L incremental MRR.
- Facilitated digital transformation for healthcare providers through successful SaaS platform adoption.
Assistant Area Manager
Practo Technologies Pvt. Ltd.
Chennai
04.2018 - 03.2020
Senior Territory Sales Manager
Practo Technologies Pvt. Ltd.
Chennai
04.2016 - 03.2018
Territory Sales Manager
Practo Technologies Pvt. Ltd.
Chennai
04.2015 - 03.2016
QA/QC Engineer
EDAC Automation Ltd.
Chennai
09.2011 - 11.2012
- (Unit of SPIC Industries)
Education
MBA - General Management
Christ University
Bangalore01-2015
B.E. - E&I
National Engineering College
Tuticorin01-2011
Skills
- P&L management
- Go-to-market strategy
- Market penetration
- Market expansion
- Revenue strategy
- Strategic business planning
- New business initiatives
- Strategic alliances
- Contract management
- Digital transformation
- Cross-functional collaboration
- Team management
- Problem solving
Personal Information
Date of Birth: 07/12/90
Languages
English
Proficient (C2)
C2
Tamil
Native
Native
Timeline
City Head
ImpactGuru Technologies Pvt. Ltd.
03.2024 - Current
Zonal Manager
Practo Technologies Pvt. Ltd.
08.2023 - 02.2024
Assistant Zonal Manager
Practo Technologies Pvt. Ltd.
08.2022 - 07.2023
Regional Manager
Practo Technologies Pvt. Ltd.
01.2022 - 08.2022
City Head
Practo Technologies Pvt. Ltd.
04.2021 - 12.2021
Area Manager
Practo Technologies Pvt. Ltd.
04.2020 - 03.2021
Assistant Area Manager
Practo Technologies Pvt. Ltd.
04.2018 - 03.2020
Senior Territory Sales Manager
Practo Technologies Pvt. Ltd.
04.2016 - 03.2018
Territory Sales Manager
Practo Technologies Pvt. Ltd.
04.2015 - 03.2016
QA/QC Engineer
EDAC Automation Ltd.
09.2011 - 11.2012
MBA - General Management
Christ University
B.E. - E&I
National Engineering College