Devendiran Rajasekaran

• Lubricants (Metalworking fluids, Neat cutting oils,Cleaners),Rust preventive oils,Speciality lubricants like Wire drawing fluids, Glass grinding fluids
• Improved sales processes to streamline customer acquisition and onboarding strategies.
• Reduced expenses by effectively negotiating contractor prices, terms and service agreements.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Aggressively pursued competitive accounts by differentiating company from competitors.
• Initiated new sales and marketing plans for product roll-outs, distribution and media strategy.
• Conducted research to target, engage and partner with suppliers, negotiating beneficial, cost-saving deals.

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• Developed strategic relationships with key suppliers and clients to foster profitable business initiatives.
• Handled customer relations issues, enabling quick resolution and client satisfaction.
• Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.

• Handling Key account customers in assigned territories such as Shanthi gears ltd, LGB, LMW,WABCO, BRAKES INDIA, SFL and act as one point of contact from lead generation to Business development, technical support, Sales and Marketing
• Managed technical integration, systems engineering program management, customer support and program management.
• Delivered technical sales presentations to prospects and presented benefits and value of products.
• Reviewed customer inquiries to understand project scope while managing internal delivery mechanisms.
• Identified sales opportunities by assessing environment and devising and implementing winning strategy.
• Identified and supported resale opportunities to achieve sales plans.
• Suggested ideas for product evolution and new product variants.
• Provided technical troubleshooting and problem solving for clients with installed equipment or system issues.
• Developed and implemented pursuit plans for opportunities within assigned key accounts.
• Analyzed market trends, competitor performance and product strengths.

• Performed quality control procedures on equipment and materials.
• Oversaw quality assurance protocols to optimize designs.
• Collaborated with on-site directors, operations managers and supervisors on engineering projects.
• Developed and implemented process flow improvement and standardization projects