Devyani Jain
Product Manager
New Delhi
Summary
A result-oriented product manager with strong aptitude for user behavior, insights, and analytics. Strive towards wide product adoption and optimal user experience. Have successfully spearheaded the development of two key products at IndiaMART: Pay With IndiaMART and Android notifications. Have fully owned all aspects of product strategy, communication, user experience, vendor relations leading to dramatic growth in top KPIs. Have credible experience in managing cross-functional teams, prioritizing tasks based on product vision, and utilizing various product management methodologies like agile sprints, A/B testing.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
Work History
Product Manager
IndiaMART InterMESH
10.2020 - 03.2025
Pay With IndiaMART (2X growth in transactions):
- Designing communication & promotion content to shape ideal product image (guided by benchmarking, case studies, highlighting USPs)
- Maintaining payment page performance by refining UI/ UX, integrating essential features, ensuring high success rate & low abandonment rate
- Developing positive vendor relations, negotiating commercials, supervising agreement approvals & API integrations
- Driving optimal user experience by reducing settlement time, implementing payment tracking mechanisms
- Supervising operations team for proper PG and bank reconciliations, managing escalations
Android Notifications:
- User segment analysis & conducting case studies to comprehend factors influencing notification delivery, open rates, and click-to-consumption ratio
- OEM-specific analysis to decipher delivery patterns
- Designing notification UI and content to improve click rate
- Optimizing Notification frequency to avoid overload
- Running notification permission campaigns to improve delivery rates
- Working on Firebase Cloud Messaging and MOengage
Education
MBA - Marketing
Kedge Business School
01.2020 - 03.2020
B.Tech - Computer Science
University of Delhi
03.2013 - 03.2017
MBA - Marketing
International Management Institute
03.2018 - 03.2020
Skills
Product lifecycle management
Product development
Tech-products sprints
Application release planning
Scrum framework
AB testing
Impact analysis
KPI tracking
User and UX research
Google Analytics
Excel
SQL
Accomplishments
Best Performer of the Year - 2022
Best Performer Of The Month - May-2022
Best Performer Of The Month - July-2021
Timeline
Product Manager
IndiaMART InterMESH
10.2020 - 03.2025
MBA - Marketing
Kedge Business School
01.2020 - 03.2020
MBA - Marketing
International Management Institute
03.2018 - 03.2020
B.Tech - Computer Science
University of Delhi
03.2013 - 03.2017