Dhanashree Hodavadekar
E-commerce Brand Manager
Summary
An accomplished digital product marketing professional with a strong focus on data analysis and addressing consumer pain points. Demonstrated success in enhancing customer experience through operational improvements. Possesses exceptional communication and interpersonal skills, facilitating effective collaboration across diverse stakeholder groups. Played a pivotal role in fostering growth for both the organization and its vendors.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Senior Brand Management Executive
Nykaa Fashion Limited
11.2020 - Current
- On-boarding & Training new brands
- Multiple Warehouse Additions
- Documents Verification
- Brand Visibility & Inventory Management
- Discount & Catalogue Management
- Fashion Portal Not connected shipments operations, data management, and brand follow-up
- D2C & Private label order management & return leakages reporting
- Vendor escalations resolutions
- Vendor returns escalations management
- Returns disputes vendor escalations management
- SOP Building for Marketplace Returns & Disputes
- Nykaa Global Store operations, order processing management
- Nykaa Global Store customer dispute escalations management
- Nykaa Global Store inventory management
- Optimized operational efficiency by redesigning processes, systems, and workspaces for increased productivity
Key Account Manager
O1 India Pvt. Ltd. (Shop101)
12.2018 - 10.2020
- Vendor management and client communication and taking care of escalations made by sellers
- Resolve internal team escalation
- Resolve escalation related to inventory and stock
- Help brand and payment query
- Supporting On boarding sellers
- Processing inventory management
- Checking the Quality checks before finalizing the given tasks
- Client-oriented queries handled and getting the resolutions
- Handling Online Queries of Sellers on email and as well as on calls
E-commerce Intern
IBJA Gold Pvt. Ltd.
08.2018 - 10.2018
- Research & competitive analysis on various platforms
- New platform research to grow
- Price, content, images & meta description update on Magento for company website
- Content creation for various categories
- Image uploading & link creation through Dropbox
- Product testing to find out error & bugs in the flow of customer journey & report creation
- Emailer campaign creation with Mailchimp
- Basic knowledge about the E-commerce seller panels like Amazon, Flipkart, Paytm Mall & TataCliq
- Creation of creative with the help of Canva & pixlr for social posts
- Lead generation through web-chat enquiries
Marketing & Product Management Executive
Manna Healthcare Pvt. Ltd. (OBINO)
08.2017 - 08.2018
- End to end product responsibility of the Obino Health Store (Product marketplace for health products)
- Analyzing customer behavior & basis data trends and competition behavior suggest changes to the product and its processes to enhance customer experience
- Manage and monitor complete life cycle of a customer right from product exploration to order delivery
- Quality analysis of the finished product & applications
- Manage alliance partners and vendors to ensure supply and delivery of quality product verified by expert coaches
- Manage digital marketing campaigns to ensure traction to the platform
- Closely monitor digital marketing campaigns for Obino App & suggest changes to increase traction to the platform in form of daily downloads and usage
- Mixpanel events creation with respect to app flow & functioning
- Coordination with internal stakeholders including the Coaching, Marketing & Business teams
- Optimized operational efficiency by redesigning processes, systems, and workspaces for increased productivity
Education
Master of Commerce - E-commerce
Thakur College of Science & Commerce
Mumbai, India 06.2015 - 2017.08
Bachelor of Commerce -
S.S & L.S. Partkar Varde College
Mumbai, India 06.2013 - 2015.06
Skills
- Total Quality Management
Stakeholder Management
Market Analysis
Analytical Skills
Operations Management
Vendor Negotiations
Supply Chain Management
Inventory Control
Total Quality Management
Timeline
Senior Brand Management Executive
Nykaa Fashion Limited
11.2020 - Current
Key Account Manager
O1 India Pvt. Ltd. (Shop101)
12.2018 - 10.2020
E-commerce Intern
IBJA Gold Pvt. Ltd.
08.2018 - 10.2018
Marketing & Product Management Executive
Manna Healthcare Pvt. Ltd. (OBINO)
08.2017 - 08.2018
Master of Commerce - E-commerce
Thakur College of Science & Commerce
06.2015 - 2017.08
Bachelor of Commerce -
S.S & L.S. Partkar Varde College
06.2013 - 2015.06
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