Dhwani Meharchandani
Greater Noida
Summary
Content marketing professional with over 6 years of experience in creating, optimizing, and managing high-performing content across digital platforms. Skilled in SEO writing, content strategy, analytics-driven optimization, team coordination, and cross-functional collaboration. Experienced in developing diverse content formats, including blogs, reports, newsletters, video scripts, and web content. Looking to apply knowledge and expertise to contribute to business sustainability and growth. Pursuing challenging new position at a growing organization.
Overview
7
7
years of professional experience
Work History
Assistant Manager - Content
Housing.com
Gurgaon
12.2022 - Current
- Developed long-form and short-form content for Housing.com News site.
- Planned fresh, data-driven content topics aligned with SEO standards.
- Optimized existing articles to enhance rankings, click-through rates, and engagement.
- Monitored and managed monthly content calendars for timely delivery.
- Tracked content performance and coordinated strategies to boost traffic and session duration.
- Trained and supervised interns in content development and publishing tasks.
- Published articles on WordPress, ensuring accuracy and timeliness of uploads.
- Maintained comprehensive records of content progress and performance metrics.
- Collaborated with marketing teams on promotional campaigns and brand awareness efforts.
Sr. Content Marketing Executive
Kratikal Tech Pvt. Ltd.
Noida
11.2020 - 12.2022
- Developed and executed content strategies for blogs, reports, presentations, and marketing campaigns.
- Produced SEO-driven content across cybersecurity, tech, and enterprise domains.
- Developed and managed editorial and social media calendars, while coordinating cross-functional content requirements.
- Executed multiple marketing campaigns to boost inbound lead generation.
- Created promotional materials for diverse marketing channels to enhance visibility.
- Analyzed campaign performance data to refine marketing strategies.
- Coordinated events and webinars to promote company initiatives and products.
- Collaborated with design, marketing, and sales teams to ensure cohesive messaging.
- Conducted detailed research to enhance content accuracy and thought leadership.
Digital Content Writer
Hindustan Times Digital Streams
Noida
02.2019 - 11.2020
- Produced blogs, website content, and marketing materials across the lifestyle, education, travel, tech, finance, and health sectors.
- Collaborated with editors to refine article structure and clarity.
- Edited peer submissions for grammar, style, and coherence.
- Delivered high-volume content within tight deadlines while ensuring quality standards.
- Conducted thorough research to verify factual accuracy and maintain consistency across deliverables.
Production Intern
News1India
Noida
11.2018 - 02.2019
- Coordinated with writing, editing, and graphics teams to ensure timely broadcast output.
Education
Bachelor of Journalism and Mass Communication - Noida
Asian Academy of Film And Television
Noida04.2019
Skills
- Creative and copywriting
- Editing and proofreading
- SEO writing and optimization
- Content strategy and planning
- Attention to detail
- Content performance analysis
- Cross-functional collaboration
- Google Analytics and Search Console proficiency
- Google Docs and Sheets expertise
- Canva design skills
- Microsoft Office Suite proficiency
- WordPress publishing
Accomplishments
- Received multiple Spotlight Awards for demonstrating the company's core values, including Innovation, Ownership, and Boundarylessness.
- Increased website traffic by 10x in six months through combined SEO, SMO, and content strategies.
- Spearheaded a company-wide rebranding project, including a new website and social media positioning.
- Created and implemented a recurring content marketing strategy to strengthen brand awareness.
- Developed editorial and social media calendars to streamline brand-building activities.
- Built a new marketing model involving freelancer coordination and large-scale content outsourcing.
- Executed multiple marketing campaigns to boost inbound lead generation.
- Produced blogs and web content across various genres, including lifestyle, travel, tech, health, education, and fashion.
- Awarded the 'Brainiac' Trophy for publishing industry reports that generated 20+ inbound leads.
- Won 3rd Prize in a scriptwriting competition at Radio Noida 107.4 FM (2017).
Timeline
Assistant Manager - Content
Housing.com
12.2022 - Current
Sr. Content Marketing Executive
Kratikal Tech Pvt. Ltd.
11.2020 - 12.2022
Digital Content Writer
Hindustan Times Digital Streams
02.2019 - 11.2020
Production Intern
News1India
11.2018 - 02.2019
Bachelor of Journalism and Mass Communication - Noida
Asian Academy of Film And Television