Dibas Das
Deputy Manager -One 97 Communication Ltd
Kolkata
Summary
Achievement -driven professional targeting assignments with an organization of repute in India. Offering over 18 years of experience in Retail Sales & Key Account Management. Bringing to organization the experience of working closely with marketing groups, sales and service lines to plan and execute account-based initiatives for key accounts. Proven track record of capability in increasing sales revenues, developing profitable & productive business relationships, selling, coordinating with decision- makers, building an extensive client base & market development.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Deputy Manager
One 97 Communication Ltd
Kolkata
05.2025 - Current
- Improved team efficiency by streamlining processes and implementing innovative management strategies.
- Identified areas for improvement within the department, implementing strategic initiatives to address gaps in performance or resources.
- Collaborated with cross-functional teams to drive business growth and achieve corporate objectives.
- Increased customer satisfaction levels by developing targeted strategies to address client concerns effectively.
Marketing Manager
Delta Barmunda PVT LTD
09.2024 - 03.2025
- Identifying new categories to existing and new clients; adding new clients and bill them in the current FY.
- Key decisions on Payout & Margin. Achieving budgeted sales & profit margin consistently.
- Monitoring control discount payout, ensure timely indents for buffer stocks, seasonal stock plans, sharing qualitative reporting with the internal stakeholders
- Responsible for B2B Social Media promote Deploying sales and marketing strategies, programs and contents to improve sales opportunities.
Area Sales Manager
Red Tape India
02.2024 - 08.2024
- Store Operational Excellence-Store Operations Checklist, PSOP & Improvement in Brand experience in the FO store.
- Implementation of new identity and VM process in Value store and in store- Brand Experience/ Offer Communication / PSOP.
- Responsible for L2L Growth.
- Rigor in planning & management to deliver ability in for seeing and mitigating risks to PnL.
Area Retail Manager
Aditya Birla Fashion & Retail
12.2016 - 03.2024
- Responsible for Talent Management- Retail Teams readiness to Deliver Top Class Customer Experience.
- Merchandising Management & Sales Planning Process for East & UP.
- Channel Discount Control-Optimize Discounts at 47%.
- Revenue and Profitability- Drive NSV of LP VS (Secondary) & Drive Store Profitability.
- Employee Development- Retail Teams readiness to Deliver Top Class Customer Experience & Robust Training and Team Development Process.
- Responsible for L2L Growth and Drive KPI's- Conversion against footfall, AUPT, AVPT, and track the building blocks.
- Rigor in planning & management to deliver ability in foreseeing and mitigating risks to PNL.
- Revenue and Profitability- Drive NSV of LP VS (Secondary) & Drive Store Profitability.
- Store Operational Excellence-Store Operations Checklist, PSOP & Improvement in Brand experience in the FO Store. Implementation of new identity and VM process in Value store and in store- Brand Experience/ Offer Communication / offers.
Cash & Admin / Floor Supervisor
Spencer's Retail Ltd
04.2011 - 11.2016
- Identifying business potential during customer planning stage to create order funnel through engagement at corporate & circle level.
- Deploying sales and marketing strategies, programs and contents to improve sales opportunities.
- Generated business by adding new clients.
Team Member
Pantaloons Retail Limited
06.2006 - 03.2011
- Managed Section VM to enhance the sales.
- Maintained Customers to aware them about store offers, New lunch products.
- Receiving Best Team Member award.
Education
Master of Business Administration - Marketing
Pondicherry University
01.2020 - 01.2022
Bachelor of Commerce (Honors) - undefined
Calcutta University
01.2003 - 01.2005
Skills
- B2B
- B2C
- Retail Sales
- Retail Operation
- Account Management
- Fintech Business Handling
- Promotion
- Sales Forecast
- workshop
Extra Curricular Activities
Playing Cricket, Swimming , Watching Comedy Movies.
Timeline
Deputy Manager
One 97 Communication Ltd
05.2025 - Current
Marketing Manager
Delta Barmunda PVT LTD
09.2024 - 03.2025
Area Sales Manager
Red Tape India
02.2024 - 08.2024
Master of Business Administration - Marketing
Pondicherry University
01.2020 - 01.2022
Area Retail Manager
Aditya Birla Fashion & Retail
12.2016 - 03.2024
Cash & Admin / Floor Supervisor
Spencer's Retail Ltd
04.2011 - 11.2016
Team Member
Pantaloons Retail Limited
06.2006 - 03.2011
Bachelor of Commerce (Honors) - undefined
Calcutta University
01.2003 - 01.2005
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