Dinu Thomas
Kottayam
Summary
Agile business leader with years of experience in Sales, Distribution, and Marketing in the FMCG industry. Proven track record of delivering consistent results and driving growth. Skilled in sales strategy, market analysis, team management, and budget optimization.
Overview
17
17
years of professional experience
Work History
State Head - Kerala
Anheuser Busch InBev India Ltd
Cochin
02.2016 - Current
- Responsible for executing the sales strategies & plans to achieve Revenue, Sales & Market share growth targets
- Responsible for supporting local-level marketing initiatives, ensuring timely collections for own area, and maximizing the allocated budget and discount structure to achieve targets
- Execute local-level marketing activities and schemes, monitor competitor activities, key accounts, market trends, opportunities, and future prospects, and build strategies accordingly
- Worked with cross-functional teams to achieve goals
Area Sales Manager - Chennai & Hyderabad
ITC Limited
11.2013 - 02.2016
- Provide effective leadership to team and customers to continuously achieve higher standards of performance and business targets
- Effective market-level planning and budgeting. Ensuring quality implementation of brand inputs
- Formulating strategy plans for various product promotions and handling new product launches
- Implement and evaluate the Trade Marketing & Distribution (TM&D) plan in the territory, ensuring alignment with overall business objectives
- Ensuring effective supplies through accurate demand forecasting, coordinating with the WSP for supplies
Area Executive - Kerala
ITC Limited
04.2007 - 10.2013
- Accurately forecast and consistently achieve sales targets for the territory
- Plan and implement effective Trade Marketing and Distribution strategies to enhance market presence.
- Train and develop the distributor team to ensure optimal performance and alignment with business goals
- Build and maintain strong customer relationships.
Education
MBA - Marketing
Christ College Institute of Management
Bangalore, Karnataka01.2007
B.Com - Computer Application
Deva Matha College
Kottayam, Kerala01.2005
Skills
- Teamwork and Collaboration
- Networking
- Team building
- Analytical Thinking
- Flexible and Adaptable
Keycontributions
Anheuser Busch InBev India Ltd:
- Consistently Achieving significant Double-Digit YoY Growth in both volume and market share
- Successfully launched Premium brands like Corona, Hoegaarden, Beck’s Ice and Budweiser in Kerala Market
- Focused on customer Premiumization, driving revenue growth in the market: Led premiumization efforts, achieving leadership in the premium segment by strengthening brand presence and enhancing market positioning, solidifying a competitive edge in the industry
- Implemented Effective Cost Management strategies, resulting in a 37% cost saving in RTM Cost
ITC Limited:
- Durbar Ka Badsha Champion: South India Sales contest for Agarbatti, excelling in sales, distribution & Visibility
- Spearheaded the successful launch of Bingo, various cigarette brands, Agarbatti, and ITC’s personal care product range, significantly expanding the company's product portfolio and market reach
- CDM Implementation: Successfully implemented the CDM (Hawkers selling other ITC FMCG products) initiative, setting a benchmark for the branch and serving as a role model section.
- Pioneered the introduction and development of a new chemist channel for ITC’s personal care business, earning national-level recognition and appreciation for expanding distribution and driving growth in this key segment.
- Kwiknic Product Launch: Spearheaded the successful launch of Kwiknic products, earning recognition as the best product launch.
Personal Information
- Date of Birth: 11/07/84
- Marital Status: Married
Languages
- English
- Malayalam
- Hindi
- Tamil
Timeline
State Head - Kerala
Anheuser Busch InBev India Ltd
02.2016 - Current
Area Sales Manager - Chennai & Hyderabad
ITC Limited
11.2013 - 02.2016
Area Executive - Kerala
ITC Limited
04.2007 - 10.2013
MBA - Marketing
Christ College Institute of Management
B.Com - Computer Application
Deva Matha College
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