Gaurav Varshney

Business Marketing:

• Prepared and managed a >10Cr annual marketing budget, while overseeing a team of 6 members.
• Led demand generation programs utilizing ABM strategies and customer engagements, resulting in a ~5% increase in sales revenue through regional inside sales efforts.
• Spearheaded a range of field marketing initiatives, such as customer acquisition events, webinars, CXO round tables, and tech workshops with key accounts in collaboration with cross-functional teams.
• Developed strategic partnerships with industry bodies, influencers, and media houses such as CII, SME Chamber of India, Enterprise IT World, Cyber Media, and India Times to enhance B2B marketing through advertising campaigns.

Content & Industry Marketing:

• Planned and executed various content marketing and sales enablement materials including sales kits, blogs, case studies, newsletters, and product/sales videos.
• Formulated an organized schedule for infographics, industry-related articles, viewpoints, and blog entries.
• Enhanced Industry segment marketing initiatives through the development of industry-specific content, including whitepapers and 3D models.
• Collaborated with industry portals to develop compelling content and increase website traffic.
• Optimized content by utilizing SEO and Google Analytics.
• Developed AI-driven marketing materials for social media campaigns.

Brand Marketing:

• Implemented and managed annual brand health track, monitoring trends, insights, and information.
• Implemented successful marketing strategies to enhance brand messaging.
• Created, executed, and monitored digital marketing strategy for social media platforms.
• Implemented periodic market research to enhance brand communication strategy.

Marketing Communication:

• Developed internal training decks, industry conversation materials, and sales enablement kit for the Industry market communication plan.
• Created quarterly internal and external newsletters as well as executed demand generation campaigns on a regular basis.
• Coordinated design of promotional material and distributed via online and offline channels.
• Developed relationships with potential customers and industry professionals to increase brand visibility.

• Contributed towards long term planning efforts by providing insights into current market trends.
• Managed lead generation campaigns for Mid-Market and Key accounts in B2B product portfolio, resulting in a targeted contribution of 10% to business growth.
• Built brand for product launch, increasing product reach and brand equity
• Monitored progress by establishing plans, budgets and measuring results.
• Collaborated with KAM team to develop case studies, mailers/newsletters, and research potential PR opportunities
• Created concept proposals and developed category-focused product collaterals and decks for brand promotion
• Managed communication campaigns targeting customers from diverse industries.
• Led key initiatives such as CEO Chat and Webinar to enhance customer connectivity

• Handled end-to-end solution marketing, focusing on HP's Digital India - Security & Surveillance. Smart Cities, Safe Cities, and Education
• Designed and implemented revenue growth strategies, enhanced audience engagement, and expanded market share across digital and print media platforms.
• Created a variety of marketing assets such as case studies, videos, and solution decks to drive a robust marketing influenced funnel.
• Acknowledged and awarded for pioneering the creation of HP India’s first CWC, which highlighted solution capability.
• Collaborated with Big 4 firms to develop a collaborative marketing initiative, expanding HP's solution portfolio for government clients at both state and central levels.
• Developed and implemented market strategies to increase brand awareness and customer loyalty.

• Collaborated with product development teams to create integrated marketing plans for new product launches.
• Managed overall marketing activities for HCL Learning's smart class - Digi School & Career Development Centers (CDC) by leading a team of 15+ marketing and pre/post sales specialists in implementing integrated marketing communication strategies.
• Demonstrated proficiency in planning and executing educational gatherings with involvement in over 15 forums, events, and exhibitions including DIDAC and the World Education Fair.
• Managed media planning, budget projections (sales volume, market share, profit), and agency relationships for various channels including advertising, digital media, social media, websites, printing firms and AV production companies. Ensured customer satisfaction through speaking opportunities and press outlets.

• Managed product portfolio with a total business value of 250 Cr
• Monitored monthly launch results and made recommendations based on Sales Analysis Report - Region wise, Segment wise, and SKU wise.
• Planned, organized & implemented Lead Gen Marketing programs.
• Successfully launched two brands, HI-GLOSS & FABGLOW, single-handedly via multiple channels like exhibitions (Media Expo, Tech Textile) and customer meets across India.
• Generated ideas for creative marketing campaigns that engage target audiences effectively .

• Planned and executed marketing strategies for Global Voice Solutions, focusing on voice product promotion.
• Acted as the central point of communication and content supplier for over 30 partner accounts such as Optus Networks, Singapore Telecom, and Mauritius Telecom in relation to Bilat/SWAP deals.
• Represented TATA Communications at various industry exhibitions and forums in South East Asia market.
• Built and maintained strong and responsive partner associations, successfully executing partner programs with cross-departmental teams.

• Crafted a comprehensive plan to promote HCL notebooks.
• Implemented customer segmentation plans to understand TAM and formulating plan to create marketing campaigns.
• Formulated strategic product roadmaps to drive the development of innovative products.
• Executed brand attribute and positioning strategies, overseeing both ATL and BTL activities including customer engagement programs, OOH, online marketing, and PR initiatives.