Geetartha Kaustav
Bengaluru
Summary
Growth and marketing leader with over 11 years of experience scaling global consumer and marketplace platforms in India and international markets. Strong track record in GTM, brand-led growth, and category expansion. Travel creator with over 45 million views, focused on offbeat and experiential stays across India.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Associate Director of Growth Marketing
HackerEarth
Bengaluru
09.2022 - Current
- Led growth and GTM for a two-sided marketplace connecting global tech companies with a 12M+ developer talent base across India, APAC, EMEA, and North America.
- Scaled monthly active users to 500K+ by activating developers, improving retention, and strengthening engagement across the platform.
- Increased revenue 5x through enhanced acquisition strategies, retention initiatives, community monetization, and effective go-to-market plans.
- Developed creator and influencer-led growth channel, leveraging AI agents to automate user acquisition and expand content creation.
- Executed large-scale B2C product adoption campaigns for over 70 clients, including Amazon, Google, HubSpot, and Intel.
Global Growth Marketing Manager
Noon
09.2020 - 09.2022
- Led India's market entry and scaled the business from 0 to 3.2M active users in 12 months, generating $1 million in ARR in 6 months.
- Owned end-to-end GTM strategy, including positioning, messaging, brand narrative, channel mix, and launch sequencing for the Indian consumer market.
- Developed playbooks reducing acquisition costs by 5x (India), 2x (Egypt), and 0.3x (Saudi Arabia) within a $5M+ yearly marketing budget.
- Built India-specific trust and value narratives in a price and trust sensitive category.
- Worked closely with global leadership to translate local insights into a scalable international strategy.
Performance Marketing Manager
CoWrks
04.2019 - 08.2020
- Drove 7x growth in digital-attributed revenue within 6 months for one of India’s largest co-working brands.
- Reduced CAC per desk by 3x, while improving lead quality and conversion rates.
- Aligned marketing narratives with sales and customer experience teams.
Digital Marketing Manager
ZoloStays
09.2017 - 03.2019
- Scaled paying user acquisition 3x in 12 months, contributing to $30M Series B funding.
- Built referral programs, contributing 18% of monthly revenue.
- Established content and community-led channels, such as Quora and Facebook groups, to drive trust and discovery for managed rental stays.
Senior Marketing Associate
Asian Institute of Design
01.2015 - 07.2017
- Drove 8x increase in enrollments and 4x revenue growth across academic cycles.
- Expanded brand presence through digital-first campaigns and partnerships.
Education
B.TECH - Bio-Informatics
SRM University
Chennai, IndiaSkills
- India GTM & Market Expansion
- Brand, Growth & Integrated Marketing
- Marketplace, Community & Creator-Led Growth
- Consumer Lifecycle, Retention & Monetization
- Data, Analytics & Growth Measurement
- Cross-functional Leadership and Management
Certification
• Google Search Ads
• Google Analytics
• Hubspot Inbound Marketing
• Hubspot Content Marketing
• Product Marketing
• Google Analytics
• Hubspot Inbound Marketing
• Hubspot Content Marketing
• Product Marketing
Tool Expertise
- Google, Meta, LinkedIn, YouTube ads
- Mixpanel, AppsFlyer, Google Analytics
- HubSpot, Salesforce CRM
- AI Agents & Workflow Automation (n8n)
- HeyGen, Veo, Kling (AI video gen)
References
- Sidharth Menda, VC, CoWrks
- Akhil Sikri, Co-founder, Zolo
- Thomas Kuriakose, COO, AID
Timeline
Associate Director of Growth Marketing
HackerEarth
09.2022 - Current
Global Growth Marketing Manager
Noon
09.2020 - 09.2022
Performance Marketing Manager
CoWrks
04.2019 - 08.2020
Digital Marketing Manager
ZoloStays
09.2017 - 03.2019
Senior Marketing Associate
Asian Institute of Design
01.2015 - 07.2017
B.TECH - Bio-Informatics
SRM University