GOPALAKRISHNAN V
Chennai
Summary
Results-driven Sales Executive with 12+ years of experience in retail and institutional sales, specializing in paints, waterproofing, adhesives, and tools. Proven track record in team leadership, market expansion, and strategic sales planning. Skilled in dealer management, influencer engagement, and ROI-driven decision-making. Strong expertise in negotiation, order fulfillment, and customer relationship management, with a history of achieving and exceeding sales targets.
Overview
13
13
years of professional experience
Work History
Senior Sales Executive - Retail
Asian Paints Ltd
Tirunelveli
09.2023 - 10.2024
- Managed sales and business growth for a portfolio worth INR 150 crore, with a team of 5 TSEs directly reporting and over 40 indirectly reporting.
- Designed and implemented sales strategies, optimizing market penetration.
- Expanded dealer network, ensuring profitability, and sales growth.
- Ensured efficient money circulation, timely collections, and minimal outstanding dues.
- Strategize and drive growth of core products by identifying opportunities, analyzing trends, and implementing plans with the team. Explore market share opportunities through data analysis to ensure sustainable sales potential. Track key parameters to enhance operational effectiveness. Identify network expansion opportunities, such as adding new dealers, or upgrading existing ones.
Senior Sales Executive - Adhesives
Asian Paints Ltd
Madurai
06.2022 - 08.2023
- Led a team of 15 for distribution sales and market expansion.
- They added to the distributors' expanded retail network service, retaining them, and surpassing business value targets.
- Conducted training sessions and meetings for carpenters, and expanded contractor engagement.
- Achievements: Achieved business value growth of 54% year-over-year, and onboarded over 50 new retailers.
Customer Experience Specialist
Asian Paints Ltd
Bangalore
06.2021 - 05.2022
- Manage projects post-lead conversion, ensuring timely site execution per customer requirements. Select and monitor contractors to maintain quality and adherence to blueprints.
- Followed company processes for site handover, vendor management, and contractor payments. Led a team of five to execute the project efficiently, avoiding delays or escalations.
- The NPS score is 55%, which is 20% higher than the pan-India NPS.
Project Sales Officer
Asian Paints Ltd
Thanjavur
05.2018 - 05.2021
- Identify and review the market potential of project sites by segment. Conduct site inspections based on leads, and make proposals with sampling to convert sites. Negotiate and execute site orders per the agreed proposals.
- Paint sales grew from 4.37 Cr to 8.65 Cr, with a CAGR of 25.56%. Waterproofing sales increased from 16.5 lakhs to 135 lakhs, achieving a CAGR of 101.5%.
- Painting tool sales reached 75 lakhs, contributing 50% of the regional tool budget across nine territories, making it the highest individual sales figure in India.
- Own the Chanakya Award at Divisional level contest for 6 months sales Achievement in the year of 2019
Territory Sales Officer
Asian Paints Ltd
Theni
04.2014 - 05.2018
- Managed dealer sales, scheme communication, and outstanding recovery.
- Conducted numerous influencer engagement activities.
- Elevated multiple new dealers to regular scheme partners.
- Address customer complaints about product usage, and suggest remedial measures within the SLA.
- Systemized selling in Emulsion Categories, Regional Winner in 2014.
- Royal Category Unit Winner in 2016.
- Achieved Captain AP at the Divisional Level in 2017.
Pilot Salesman
Britannia Industries Ltd
Pattukkottai
07.2013 - 04.2014
- Handled primary and secondary sales across 1,058 retailers.
- Managed a business worth INR 1.4 Cr through four distributors, using 9 AWSM.
- Monitor investments, and ensure optimal ROI.
Lakshmi Agency
Johnson & Johnson RDS
Pattukkottai
11.2011 - 06.2013
- Managed a self-owned distribution business for brand products.
- Won Highest Sales Growth RDS Award TN South (2012)
Education
Bachelor of Science -
JJ College of Arts and Science
Pudukkottai01.2010
Skills
- Sales & Business Development
- Market Expansion & Strategy
- Team Leadership & Training
- Key Account Management
- Negotiation & Closing
- Customer Relationship Management
- Channel & Territory Management
- Data Analysis & Trend Forecasting
Key Achievements And Awards
- Chanakya Award for 6 months' sales achievement (2019).
- Captain AP Divisional Award (2017).
- Royal Category Unit Winner (2016).
- Regional Winner - Systemized Selling in Emulsion Categories (2014).
- Highest Sales Growth RDS Award - TN South (2012).
Timeline
Senior Sales Executive - Retail
Asian Paints Ltd
09.2023 - 10.2024
Senior Sales Executive - Adhesives
Asian Paints Ltd
06.2022 - 08.2023
Customer Experience Specialist
Asian Paints Ltd
06.2021 - 05.2022
Project Sales Officer
Asian Paints Ltd
05.2018 - 05.2021
Territory Sales Officer
Asian Paints Ltd
04.2014 - 05.2018
Pilot Salesman
Britannia Industries Ltd
07.2013 - 04.2014
Lakshmi Agency
Johnson & Johnson RDS
11.2011 - 06.2013
Bachelor of Science -
JJ College of Arts and Science
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