Harender Singh
New Delhi
Summary
Goal-driven sales management professional with extensive experience in driving strategic business growth. Proven ability to enhance product marketing initiatives and develop tailored solutions. Expertise in building strong client relationships through effective engagement and rapport.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Area Sales Manager
AKZONOBEL INDIA LIMITED
North Delhi
04.2014 - Current
- Developed sales strategies to increase market penetration in assigned territories.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Managed sales pipeline and forecasted monthly, quarterly, and annual sales targets.
- Monitored sales team performance and provided effective training to help each reach targets.
- Conducted targeted marketing activities to generate product demand.
- Collaborated with marketing teams to create promotional materials and campaigns.
- Established and maintained strong, long-lasting customer relationships by addressing needs and concerns.
- Monitored competitor activities and adjusted strategies to maintain competitive advantage.
- Planned approach along with quick implementation with necessary tools to achieve growth of the area.
- Cultivated a culture of success and ongoing business and goal achievement within the team.
- Coordinated sales effort with team members and other departments to optimize performance.
- Set individual sales targets with sales team, aligning with company objectives.
- Led, coached and developed employees to achieve sales goals.
- Committed to delivering prompt service and strengthening relationships with partners.
- Directed and coordinated products, services and sales activities.
Senior Executive (Key Accounts)
H&R JOHNSON (INDIA) LIMITED
05.2011 - 04.2012
- Secured specifications for Johnson brand in key projects through strategic meetings with architects and specifiers.
- Managed key project accounts such as Omaxe, Ashiana Homes, and Jindal Realty to meet targets.
- Achieved annual sales targets by volume and value through trade and project sales in Delhi/NCR.
- Cultivated relationships with architects, contractors, and government entities, resulting in increased revenue opportunities.
- Enhanced brand recall by liaising with architects and builders across sectors, strengthening market presence.
- Expanded enquiry base by attending Acetech exhibitions and architect meetings.
- Facilitated business strategy development, forecasting, and competitor analysis for new launches.
- Resolved customer complaints efficiently to improve satisfaction and streamline operations.
Senior Executive-Project Sales
GRAFFITI INDIA PVT.LTD.
Delhi
07.2009 - 05.2011
- Surpassed sales and collection targets by implementing strategic marketing initiatives in Delhi and NCR.
- Built and maintained strong client relationships, leading to increased revenue opportunities.
- Coordinated with senior departments to ensure seamless client support and business operations.
- Interfaced with senior management to align organizational goals with process objectives.
- Resolved client queries and grievances swiftly, enhancing overall satisfaction levels.
- Showcased innovative architectural themes and designs in tiles and highlighters to enhance product appeal.
- Attended ACETECH 2010 conference to network and promote product offerings.
Marketing Officer
KERAMOS TILES & STONES PVT. LTD.
Delhi
08.2007 - 06.2009
- Promoted products across Delhi and NCR, enhancing brand visibility and engagement.
- Generated new business opportunities through proactive outreach and strategic relationship building.
- Identified and explored new markets, tapping into profitable business opportunities.
- Regularly met with architects and interior designers to enhance product visibility.
- Maintained strong client relationships to expand business and resolve inquiries.
- Coordinated interdepartmental efforts to strengthen customer relationships and streamline operations.
- Assisted sales team in showroom operations to boost sales effectiveness.
- Drove timely collections from customers, ensuring no outstanding payments exceeded credit limits.
Education
BCA - Computer Applications
Dewan of Management & Studies
Meerut01-2007
Skills
- Sales & Marketing
- Business Development
- Key Account Management
- Channel Management
- P&L Accountability
- People Management
Certification
- Had done Management Development Program from IIM Indore
Timeline
Area Sales Manager
AKZONOBEL INDIA LIMITED
04.2014 - Current
Senior Executive (Key Accounts)
H&R JOHNSON (INDIA) LIMITED
05.2011 - 04.2012
Senior Executive-Project Sales
GRAFFITI INDIA PVT.LTD.
07.2009 - 05.2011
Marketing Officer
KERAMOS TILES & STONES PVT. LTD.
08.2007 - 06.2009
BCA - Computer Applications
Dewan of Management & Studies