Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
HARSH  MEHROTRA

HARSH MEHROTRA

NEW DELHI

Summary

· Experienced Sales & Marketing professional with a proven track record of driving sales growth and driving overall branding and marketing initiatives. Possess strong leadership skills with the ability to motivate team to exceed targets. Proven success in developing strategies to increase market share and maximize profits .

Overview

5
5
years of professional experience

Work History

Area Sales Manager

TATA PLAY LTD.
NEW DELHI
01.2023 - Current

Execution of sales management process:

1) Distribution network expansion and management.

2) Execution of trade schemes and maintaining commercial hygiene.

3) Maintaining a professional relationship with our business partners.

4) Responsible for entire gamut of lead management, sales and business development for the region.

5)Analyzing competition scenario and reporting the same

6) Achieve sales target for territory

External stakeholder management:

1) Ensure training of trade partners- salesmen and sales promoters on product.

2) Ensure shop floor hygiene- display, planogram etc.

3) Implementation of credit policy, minimize daily sales outstanding and increase collections

Monitor and analyses the market scenario, competitors activities including price trade partner management:

1) Monitor trade partner inventories and plan stock inventory.

2)Collect feedback from distributors and dealers

Managing modern trade network with a team of shop promoters in stores like Vijay sales, tata croma , electronic paradise .

Area Sales Manager

XIAOMI CORPRATION
Chandigarh , HARYANA
05.2021 - 01.2023
  • Responsible for driving business category like Mobile, TV, Ecosystem, Laptop and Pad in the respective city/District
  • Build Xiaomi brand and drive sales via offline channels
  • Build a strong relationship with the local distributors, retailers and local regulatory bodies
  • Driven sales in chandigarh , haryana with local distributors and key retailers
  • Execute local marketing and brand building strategies
  • Monitored local end-to-end operations to ensure maximum sales and efficiency
  • Competition mapping, keeping a close eye on competition activity in the assigned city/district
  • Build a strong relationship with the local distributors, retailers and local regulatory bodies.
  • Handled a team of 65 retail promoters and responsible for there targets .
  • Developed a keen understanding of Xiaomi products & how they can fulfil the local consumer needs .

Senior Executive

WHIRLPOOL OF INDIA LTD.
Chandigarh
07.2019 - 05.2021

Achieved sales target and handled chandigarh distribution and key retailers .

▪ Sales network expansion and management- Provided dealers and distributors in the area about information with new or improved products and services in order to improve sales in the area.
▪ Engaged trade schemes and maintaining commercial hygiene.
▪ Worked continuously towards improvement of the channel.
▪ Maintained a long-term relationship with our business partners.
▪ Responsible for entire gamut of lead management, sales and business development for the region.
▪ Analyzed competition scenario and reporting the same - MIS Reporting.
▪ Implemented credit policy, minimized daily sales outstanding and increase collections.
▪ Ensured proper chain management and handling compliance issues
▪ Demonstrated the whirlpool values in day to day activities.
▪ Taken care of key accounts and accounts which includes channel sales, maintaining planogram with competitive benchmarking, maintaining display, scheme working, sign off and reconciliation.

Education

PGDM - MARKETING AND FINANCE

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA
PUNE
03-2019

B.COM -

ALLAHABAD UNIVERSITY
ALLAHABAD
03-2016

Skills

  • Business Development
  • Team Development
  • Territory Management
  • Problem Solver
  • Retail Marketing

Accomplishments

· WON DIWALI CONTEST 2019 IN WHIRLPOOL OF INDIA LTD

· SECURED 2ND PLACE IN BRANCH LEVEL CONTEST - JO JEETA WAHI SIKANDAR

· SECURED 2ND PLACE IN BRANCH LEVEL CONTEST – ROCKSTAR SALESMAN

· AWRADED BY BRONZE CERTIFICATE IN ALL INDIA LEVEL CONTEST IN JUNE 20 – MARCOS

· RANKED 2 IN TOP AREA MANAGER AT XIAOMI ALL INDIA

· RANKED NUMBER 1 FOR BILLING HIGHEST NUMBER OF RETAILERS IN A MONTH

· WON FIRST PRICE FOR QUATERLY CONTEST IN TATA PLAY LTD -North ke shorveer

Timeline

Area Sales Manager

TATA PLAY LTD.
01.2023 - Current

Area Sales Manager

XIAOMI CORPRATION
05.2021 - 01.2023

Senior Executive

WHIRLPOOL OF INDIA LTD.
07.2019 - 05.2021

PGDM - MARKETING AND FINANCE

INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

B.COM -

ALLAHABAD UNIVERSITY
HARSH MEHROTRA