An astute professional with several years of experience in Channel Sales, Sales & Distribution Management in FMCG Industry. Presently associated with Yash Consumer Products Private Limited (35 Brands) as a Regional Sales Manager - CSD/CPC North India business. Proven ability to lead sales partner, Effective analytical, problem solving skills coupled with good interpersonal & organizational abilities thereby consistently achieving goals.
Overview
7
7
years of professional experience
Work History
Regional Sales Manager
Yash Consumer Products Private Limited
New Delhi
10.2023 - Current
Handling the sales of more than 35 Brands in CSD North India region & 5 Brands in CPC North 2 Region.
Working closely with key accounts to achieving the monthly, quarterly and annualy targets.
Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
Developed strategies and plans for regional sales growth.
Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
Partnered closely with marketing team to ensure successful execution of promotional campaigns in the region.
Established relationships with key accounts in the region through personal visits and phone calls.
Sales & Marketing Manager
CSD Manisha International Private Limited
Delhi
05.2021 - Current
Handling the Sales & Marketing of Pan India CSD for Colavita & Fragta Brand
Responsible for achieving assigned primary and secondary sales objectives in the territory on monthly, quarterly and annual basis
Work Closely with all the Depot Representatives to increase the sale on Monthly basis, , quarterly and annual basis
Visits the URC of Every Depot in 3 to 4 month to interact with our Representatives and Ensure the smooth operation
Solving the Issues faced by our Representatives to Boost the Sale in Particular Depot
Motivating our Representative for Generating Provisional Demand and keeping the track for the same
Facilitate after sales service & provide tagged Damage replacement on time for better sale Result
Ensuring to create and develop Marketing & Branding strategies
Monitor measure & develop the channel partners to grow
Prepare sales reports, sales projection and indenting reports every month
To provide market information and feedback on competitor's activities and suggest schemes
Responsible for assessing existing market and identifying potential for future growth opportunities.
Sales Officer
Deepak Traders
Noida
05.2019 - 04.2021
Maintain consistent contact and provide sales and service to all retailers
Responsible for promotional Activity & budget
Assist ASM with promotional ideas to increase business within the region
Responsible for Achieving sales revenue numbers, budget and profit goals
Provide feedback to management from key retail and customers
Provide monthly sales reports, monthly expense reports
Regular contact with retailers and distributors to ensure seamless continuity
Track and report all competitive activities.
Product Promoter
Manisha International Private limited
04.2017 - 04.2019
Demonstrate and provide information on promoted products/services
Create a positive image and lead consumers to use it
Distribute product samples, brochures, flyers etc
To source new sales opportunities, set up booths or promotional stands and stock products
Identify interest and understand customer needs and requirements
Report on demonstration related information (interest level, questions asked, number of samples)
Education
Master of Business Administration - Sales & Marketing
01.2021
Bachelor of Arts - History (Hons.)
Delhi University
01.2016
Skills
Team Management
Demand generation marketing
Competitive analysis
Marketing strategy development
Sales forecasting
Brand-building strategies
Relationship management
Marketing and sales strategies
Lead Generation
Sales Leadership
Personal Information
Father's Name: Late Arjun Singh Chauhan
Date of Birth: 08/01/95
Marital Status: Married
Languages
Hindi: Proficient
English: Proficient
Hobbies and Interests
Traveling
Videography & Photography
Singing
Bike Riding
Timeline
Regional Sales Manager
Yash Consumer Products Private Limited
10.2023 - Current
Sales & Marketing Manager
CSD Manisha International Private Limited
05.2021 - Current
Sales Officer
Deepak Traders
05.2019 - 04.2021
Product Promoter
Manisha International Private limited
04.2017 - 04.2019
Master of Business Administration - Sales & Marketing
Bachelor of Arts - History (Hons.)
Delhi University
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